Review (August 2025)

Made with premium ingredients, smartypants vitamins make it easier to lead a happier, healthier life. that’s why all of our men’s, women’s, kids and prenatal multivitamins are non-gmo, free of the top 8 allergens, and eco-friendly.

25M

Estimated Revenue

78.92k

Website Visitors

4/5

Trustpilot Score

What do we know about SmartyPants Vitamins?

Estimated Revenue (2020)

$25M

Total Funding

$19.5M

Total Employees

84

Founded

2010

Industry

Health Wellness And Fitness

Last Funding Date

Venture (Round not Specified) Jul 2015

Location

Marina del Rey, United States

About

SmartyPants Vitamins: Made with premium ingredients, SmartyPants vitamins make it easier to lead a happier, healthier life. That’s why all of our Men’s, Women’s, Kids and Prenatal multivitamins are non-GMO, free of the top 8 allergens, and eco-friendly.

Social Links

Alexa Ranking: 58683

What is SmartyPants Vitamins's Revenue?

SmartyPants Vitamins's estimated revenue for 2024 is $25M.

What does SmartyPants Vitamins do?

SmartyPants is an LA (Marina del Rey) based preventative health/nutrition start-up focused on providing premium all-in-one gummy vitamins for kids and adults. Run by experienced entrepreneurs, SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great. Our products are category leaders and we are a fast-growing, highly dynamic start-up company that strives to constantly improve all aspects of our products, company, and team. We also believe in giving back by making a matching nutrient grant donation to a child in need for every bottle we sell. We are an open, fast-moving, and mission-driven company that values transparency, excellence, integrity, and an appreciation for the comedy and intensity that comes from working in a company with explosive growth and a strong sense of social responsibility. SmartyPants use only the best quality ingredients, are GMP-certified & FDA-compliant, and are tested for purity by an independent lab. Made with natural colors & flavors and NO High Fructose Corn Syrup. Gluten- & casein-free. We never use any fake or artificial flavors, sweeteners, or dyes! Our Omega 3 DHA & EPA fish oil comes from eco-friendly sustainable small fish sources. No tuna or salmon oil that run the risk of mercury or PCB contamination.

What are the monthly traffic metrics for Smartypantsvitamins?

6/mo Traffic Growth

-0.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

79k

Time on Site

0.9Mins

Bounce Rate

50%

How fast is Smartypantsvitamins growing?

Smartypantsvitamins has grown by 110.5% in the last 6 months according to SimilarWeb.

How do people interact with Smartypantsvitamins?

Last month, Smartypantsvitamins received 79k visitors who spent an average of 0.9 minutes on the website and visited 2.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Smartypantsvitamins?

21.1k people (27%) visit Smartypantsvitamins directly. 49.9k (63%) people search for them in Google. Whereas, 411 (1%) discover Smartypantsvitamins through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Smartypantsvitamins's email newsletters. Finally, 6.1k (7.8%) people come from affiliates and or paid referrals.

Who uses Smartypantsvitamins?

Smartypantsvitamins's top market is the United States and they receive 66.1k (83.7%) people.
Then the 2nd is Canada with 3.4k (4.3%).
The 3rd is is Pakistan with 1.1k (1.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Smartypantsvitamins's ads on Google?

Google Ads

SmartyPants Vitamins - Buy Direct to Save

http://shop.smartypantsvitamins.com/

Buy Today to Give Back! SmartyPants Donates 1:1 to Children in Need for Every Bottle Sold. SmartyPants is a Smarter Choice. We have a Commitment to Transparency and Well-being. Allergen Free. No Artificial Flavors. 3rd Party Lab Tested. All-in-One.

SmartyPants Prenatal Vitamins - A Smarter Multivitamin Gummy

https://shop.smartypantsvitamins.com/Prenatal-Formula/p/SPT-004309&c=SmartyPants@Adults@Women

Premium Nutrients-No Artificial Colors, Flavors or Preservatives. Great Taste! Shop Online. 10% off Subscriptions. Money Saving SmartyPacks. 100% Satisfaction Guarantee. Shop Now. Clean Label Purity Award. Gluten-Free & Non-GMO. Satisfaction Guarantee.

SmartyPants Vitamins - Shop our Official Site

http://shop.smartypantsvitamins.com/

Buy Today to Give Back! SmartyPants Donates 1:1 to Children in Need for Every Bottle Sold. SmartyPants is a Smarter Choice. We have a Commitment to Transparency and Well-being.

SmartyPants Organic Toddler Vitamins Come in Yummy Gummy‎

https://store.smartypantsvitamins.com/products/organic-toddler-complete

Tasty Gummy Vitamins Packed With Key Nutrients Kids Ages 2-3 May Be Missing! Learn More. Even Picky Eaters Love Them! No Artificial Colors-Flavors & Non-Allergen. Shop Online Now. Multifunction. Allergen-Free (Top 8) 3 Yummy Flavors In Each. 3 Flavors In

SmartyPants Vitamins | A Smarter Multivitamin Gummy‎

https://www.smartypantsvitamins.com/

Tasty Gummies Packed With Premium Nutrients Your Diet May Be Missing! Learn More. Vitamins B12 & D3. Multifunction. Omega 3- EPA & DHA. 3 Yummy Flavors In Each. More Than A Multivitamin. Free Standard Shipping. Gluten-Free & Non-GMO. All-in-One. Allergen-

Revolut

Open a free account in minutes right from your phone,and make your money go further... More

Category

Finance

Monthly Traffic

4.27M

40.35%

Ad Spend

$170.92k

Violetgrey

A highly curated selection of luxury beauty products including makeup, skin care, hair care and nails that have been deemed unanimously essential by...... More

Category

Lifestyle

Monthly Traffic

284.82k

3.40%

Ad Spend

$36.52k

Justcall

Justcall is a cloud based phone system for your remote sales and support teams. integrates with hubspot, intercom, pipedrive, salesforce & other crm/helpdesk tools.... More

Category

Computers Electronics and Technology

Monthly Traffic

238.76k

72.99%

Ad Spend

$304.98k