Review (August 2025)

Explore signature sir. style. open back dresses, knitted separates and structured tailoring. at home with sir. sweats or beach side with sir. swim. women’s australian designer. receive 10% off your first order with sir. free shipping worldwide and a range of easy payment methods including googlepay, paypal, afterpay.

1.89M

Estimated Revenue

212.41k

Website Visitors

2.9/5

Trustpilot Score

What do we know about SIR the label?

Estimated Revenue (2020)

$1.89M

Total Employees

13

Industry

Apparel Fashion

Location

Sydney, Australia

About

SIR the label: Explore signature SIR. style. Open back dresses, knitted separates and structured tailoring. At home with SIR. sweats or beach side with SIR. swim. Women’s Australian Designer. Receive 10% off your first order with SIR. Free shipping worldwide and a range of easy payment methods including GooglePay, Paypal, Afterpay.

Social Links

What is SIR the label's Revenue?

SIR the label's estimated revenue for 2024 is $1.89M.

What does SIR the label do?

SIR is a contemporary women's wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable. For the confident, distinctive and adaptable woman, SIR is the contemporary women's wear for every day's adventure.

What are the monthly traffic metrics for Sirthelabel?

6/mo Traffic Growth

12.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

212k

Time on Site

1.5Mins

Bounce Rate

35%

How fast is Sirthelabel growing?

Sirthelabel has grown by -33.6% in the last 6 months according to SimilarWeb.

How do people interact with Sirthelabel?

Last month, Sirthelabel received 212k visitors who spent an average of 1.5 minutes on the website and visited 4.0 different pages per session. Overall, 35% of people bounce on the first visit.

How do people find Sirthelabel?

52.2k people (25%) visit Sirthelabel directly. 120.4k (57%) people search for them in Google. Whereas, 13.8k (6%) discover Sirthelabel through Facebook, Reddit, and YouTube. 2.4k (1%) visitors come from Sirthelabel's email newsletters. Finally, 13.8k (6.5%) people come from affiliates and or paid referrals.

Who uses Sirthelabel?

Sirthelabel's top market is the Australia and they receive 140.6k (66.2%) people.
Then the 2nd is United States with 28.6k (13.5%).
The 3rd is is New Zealand with 10.7k (5.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sirthelabel's ads on Google?

Google Ads

SIR. - New Arrivals

https://us.sirthelabel.com/

New Collection Has Landed. Shop New Arrivals. Free Express World Wide Shipping. Orders Dispatched Daily. Shop Online Now. Free Express Shipping. Orders Dispatched Daily. Categories: Women's Products, Men's Products.

SIR. - New Arrivals Just Landed - sirthelabel.com

https://sirthelabel.com/

Shop the latest drop from Femme Nouvelle. Free Express Shipping World Wide. Shop Online Now. Orders Dispatched Daily. Shop Online Now with SIR The Label. Orders Dispatched Daily. Shop Now With AfterPay. Accessories: Hats, Towels, Bags, Scarves.

SIR. - New Collection Just Landed

https://sirthelabel.com/

Shop the latest drop from SIR. Free Express Shipping World Wide. Orders Dispatched Daily. Pay Later With AfterPay. Shop Online Now. Shop Now With AfterPay. Orders Dispatched Daily. Accessories: Hats, Towels, Bags, Scarves.

SIR. - NYC Pop Up - sirthelabel.com

https://us.sirthelabel.com/

Open Mon-Sun | 10am-6pm | 464 Broome St, New York, NY 10013. Sign Up For Updates. Gift Cards Available. View Size Guide. Highlights: Customer Care Available, Size Guide Available, Gift Cards Available.

SIR. - New Arrivals Just Landed

https://sirthelabel.com/

Shop the latest drop from Resort. Free Express Shipping World Wide. Shop Online Now. Orders Dispatched Daily. Shop Online Now with SIR The Label. Orders Dispatched Daily.

What do Sirthelabel's customers say about them?

Review Score

2.9/5

Total Reviews

2

Info

SIR the label
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
100.0%
Read reviews that mention
Clare Gallagher

Nice designs but such poor quality

Reviewed on 2020-11-04T01:34:31

Nice designs but such poor quality. After wearing a top from this label less than 3 times the seams started to unravel.The company asked for me to return at my own expense to repair it which I did. The same issue occurred yet again when I got it back and after that their customer service person advised it was a wear-and-tear issue and not their problem. One of the very few brands that would take this approach as most high end Australian labels have amazing customer service and take pride in the quality of their products. Also rated as a label to avoid by the 'good on you' app for poor sustainability.
read more
Nina Paradiso

DO NOT SHOP HERE

Reviewed on 2020-06-26T17:12:08

DO NOT SHOP HERE! The return process is costly and time-consuming. In this day and age,the company should include pre-paid shipping labels. I paid over $200 on a return because the value of the items was high. The customer is ALSO responsible for covering customs costs. Nothing is worth all this trouble.
read more

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