Review (August 2025)

Shop bras that look and feel great in every size. made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better!

4.79M

Estimated Revenue

341.28k

Website Visitors

3.2/5

Trustpilot Score

What do we know about CUUP?

Estimated Revenue (2020)

$4.79M

Total Funding

$11M

Total Employees

33

Founded

2017

Industry

Apparel Fashion

Last Funding Date

Series A Feb 2020

Location

New York, United States

About

CUUP: Shop Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better!

Social Links

Alexa Ranking: 54432

What is CUUP's Revenue?

CUUP's estimated revenue for 2024 is $4.79M.

What does CUUP do?

CUUP is a direct to consumer startup focused on providing the essential bra for women with boobs. The CUUP woman is unwilling to compromise between style and support. She is searching for modern design and an innovative fit in a market that is seriously missing the mark. CUUP's team is comprised of former senior executives from Blackstone, Serena & Lily, Free People and Victoria Secret. This highly curated team of cross functional industry experts is uniquely positioned to create an elevated market solution oriented intimate apparel business. CUUP is a fully funded startup expecting to launch in Fall 2018. This is a unique opportunity to engage at a critical juncture with the opportunity for real responsibility and ownership. We are passionate about delivering our customers a product that looks great, feels great and supports them.

What are the monthly traffic metrics for Shopcuup?

6/mo Traffic Growth

-8.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

341k

Time on Site

2.5Mins

Bounce Rate

47%

How fast is Shopcuup growing?

Shopcuup has grown by -20.4% in the last 6 months according to SimilarWeb.

How do people interact with Shopcuup?

Last month, Shopcuup received 341k visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Shopcuup?

109.2k people (32%) visit Shopcuup directly. 163.2k (48%) people search for them in Google. Whereas, 36k (11%) discover Shopcuup through Facebook, Reddit, and YouTube. 4.6k (1%) visitors come from Shopcuup's email newsletters. Finally, 16.4k (4.8%) people come from affiliates and or paid referrals.

Who uses Shopcuup?

Shopcuup's top market is the United States and they receive 292.6k (85.7%) people.
Then the 2nd is Canada with 13.9k (4.1%).
The 3rd is is Australia with 4.1k (1.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Shopcuup's ads on Google?

Google Ads

CUUP - CUUP Official Site

https://shopcuup.com/collections/bras

We Broke The Rules of a Broken Sizing System. Bras Made To Fit Your Natural Form. A To H. We Support You.™ Shop A Variety of Styles Including Balconette, Demi, Plunge + More!

CUUP Official Site - Shop Now. Pay Later.

https://shopcuup.com/pages/unlined-essentials

Timeless Style Meets Modern Expectations of Fit & Function. Take Your Bra Fit Quiz Today.

CUUP - Modern Bras & Underwear

https://shopcuup.com/collections/all

Bestselling Bras & Underwear That Fit Your Curves & Flatter Your Natural Shape. Shop CUUP. The Scoop. The Balc. The Plunge. The Triangle. The Demi. Shop Sizes A to H. Iconically Unlined. Premium Materials. Sizes 30-38 A-H. Free Returns On All Bras.

CUUP | Bras That Look And Feel Great | shopcuup.com‎

https://shopcuup.com/

Our Collection Is Comfortable & Lightweight. Shop Bras That Will Make You Feel Beautiful. Your Bra Should Be Made To Fit You, Not The Other Way Around. Free Returns On All Bras. Free Shipping Over $50. Invisible Under Clothing. Sizes 30-38 A-G. Supportive

CUUP Bras

https://shopcuup.com/pages/unlined-essentials

Meet Your New Favorite Bra. We Broke The Rules Of A Broken Intimates Industry - Bras

What do Shopcuup's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

CUUP
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1 Star
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Read reviews that mention
Truth

Nightmare company

Reviewed on 2020-11-24T18:06:22

Nightmare company. They only communicate via email, which takes them days to respond to.My first order was lost and finally showed up almost 3 weeks later. Fit was wrong, so had to reorder. Sent both orders back in one box to save the company money on *free* return shipping. They credited one of the orders but somehow missed the 4 items from the first order that were in the return box with the corresponding paperwork. Been fighting with them ever since to get a full refund. They owe me $291, which is a lot of cash. Save yourself the hassle and shop with a reputable company that has a 800 customer support number.
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