Review (August 2025)

The ultimate source for airplane seating, in-flight amenities, flights shopping and airline information.

15.2M

Estimated Revenue

2.18M

Website Visitors

4/5

Trustpilot Score

What do we know about SeatGuru / TripAdvisor?

Estimated Revenue (2020)

$15.2M

Total Employees

110

Founded

2001

Industry

Computer Software

Location

Seattle, United States

About

SeatGuru / TripAdvisor: The ultimate source for airplane seating, in-flight amenities, flights shopping and airline information.

Social Links

Alexa Ranking: 16484

What is SeatGuru / TripAdvisor's Revenue?

SeatGuru / TripAdvisor's estimated revenue for 2024 is $15.2M.

What does SeatGuru / TripAdvisor do?

In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single color-coded interactive airplane seating chart. Having experienced firsthand the vast differences between airline seats, he was determined to collect this useful information and share it with other travelers. Over ten million visitors later, SeatGuru has enjoyed incredible success and has expanded to include more than 700 airplane seatmaps from nearly 100 different airlines. In 2007, SeatGuru was purchased by TripAdvisor.com. Sharing the common goal of finding the truth from real travelers, SeatGuru and TripAdvisor work together to bring you the most up-to-date information about travel.

What are the monthly traffic metrics for Seatguru?

6/mo Traffic Growth

64.50%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

2.5Mins

Bounce Rate

43%

How fast is Seatguru growing?

Seatguru has grown by 13.9% in the last 6 months according to SimilarWeb.

How do people interact with Seatguru?

Last month, Seatguru received 2M visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Seatguru?

534.7k people (24%) visit Seatguru directly. 1.6M (74%) people search for them in Google. Whereas, 13.6k (1%) discover Seatguru through Facebook, Reddit, and YouTube. 8.8k (0%) visitors come from Seatguru's email newsletters. Finally, 67.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Seatguru?

Seatguru's top market is the United States and they receive 1.2M (55.2%) people.
Then the 2nd is United Kingdom with 165.3k (7.6%).
The 3rd is is Canada with 110.7k (5.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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