Review (August 2025)
Explore the supercute world of sanrio, home to hello kitty, my melody, kuromi, aggretsuko, gudetama, and more!
253.27M
Estimated Revenue
916.64k
Website Visitors
2.8/5
Trustpilot Score
What do we know about Sanrio, Inc.?
What is Sanrio, Inc.'s Revenue?
Sanrio, Inc.'s estimated revenue for 2024 is $253.27M.
What does Sanrio, Inc. do?
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 45th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutiques. For more information please visit www.sanrio.com.
What are the monthly traffic metrics for Sanrio?
6/mo Traffic Growth
-32.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
917k
Time on Site
2.9Mins
Pages per Visit
3.0
Bounce Rate
51%
How fast is Sanrio growing?
Sanrio has grown by -13.2% in the last 6 months according to SimilarWeb.
How do people interact with Sanrio?
Last month, Sanrio received 917k visitors who spent an average of 2.9 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.
How do people find Sanrio?
392.6k people (43%) visit Sanrio directly. 448.6k (49%) people search for them in Google. Whereas, 57.9k (6%) discover Sanrio through Facebook, Reddit, and YouTube. 1.3k (0%) visitors come from Sanrio's email newsletters. Finally, 2.3k (0.2%) people come from affiliates and or paid referrals.
Who uses Sanrio?
Sanrio's top market is the United States and they receive 702.2k (76.6%) people.Then the 2nd is Canada with 26.8k (2.9%).The 3rd is is Mexico with 19.2k (2.1%).
Traffic Growth (last 6 months)
What are Sanrio's ads on Google?
Google Ads
sanrio.com - Official Sanrio Website
https://www.sanrio.com/shop
Official Hello Kitty & Friends Shop. Limited Edition Products.
sanrio.com - Official Sanrio Shop
https://www.sanrio.com/shop
Buy Official Hello Kitty & Friends Products. Includes Limited Edition Categories: Characters, Bags…
sanrio.com - Official Sanrio Website - Hello Kitty & Friends
https://www.sanrio.com/shop
Shop Sanrio, the Official Hello Kitty & Friends Store, for Supercute Products! Categories: Bags, Jewelry…
Exclusive Sanrio® Coupon - sanrio.com
https://www.sanrio.com/pages/ps-additional-20-off
Special Coupon: Get 20% Off Your Hello Kitty & Friends Purchase.
Hello Kitty Online Store - sanrio.com
https://www.sanrio.com/categories/hello-kitty
Authentic Hello Kitty Products at the Official Home of Hello Kitty
Keyword: hello kitty online store
What do Sanrio's customers say about them?
Review Score
2.8/5
Total Reviews
3
Info
Sanrio5 Star
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4 Star
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3 Star
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2 Star
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1 Star
100.0%
Read reviews that mention
Kianna Hartley
Awful Customer Service
Reviewed on 2020-12-08T00:14:57
I ordered over $50 to be eligible for the free gift promotion, because why not? I'm holiday shopping and an extra gift would be nice!I receive the package and there's no extra gift! I contact them and they say that I did not tick a box (what? Never saw a box and why would anyone not want something for free???? Why do you think I spent that amount of money?), and the product is out of stock, can't be added retroactively and go cry in the corner. They are a rich, international company and they seriously can't be bothered to make amends for something that probably cost them $5? How cheap is that? They already have my money. Worst customer service. Never buying from them again.
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Jessica
NOPE
Reviewed on 2020-06-18T01:47:21
100% do NOT recommend ordering from this website unless you do not mind waiting for months for your order.
Sanrio's website stated that due to physical inventory,orders placed after 12/23/19 would not ship until after 1/6/20. I placed an order from Sanrio.com on 1/9/20 with a notification stating that my order will ship within 7 to 10 days.
After 2 weeks of no shipping notice and reading many negative reviews regarding Sanrio's shipping over the holiday period, I wanted to make contact with customer service regarding my order. I received a reply on 1/23/20 stating "Our warehouse stopped shipments as they were conducting physical inventory. They have advised us that they are almost done and will resume shipments by the end of next week." They stated that it may be another 3-4 weeks until my order would ship.
This was frustrating, since they did not update their website to inform customers that, actually, inventory would not be sorted by 1/6/20, and delays would continue beyond that. However, my order shipped 7 days later, on 1/30/20 and I had it the next day (I live very close to the warehouse). I figured that their issues had been worked out by this time, since they sent it well before the additional 3-4 week estimate and decided to place another order on 2/1/20.
On 2/26/20, I emailed to inquire about my new order's status. Customer service responded stating "Our warehouse stopped shipments as they were conducting physical inventory. They have advised us that they are almost done and will resume shipments by the end of next week," and that it may be another 2-3 before my order ships.
What? Again? When I questioned the frequency of "physical inventory" that causes such constant delays in orders, I was informed on 3/9/20 that they were in the midst of sending out orders from OCTOBER.
It's incredible to me that a website would be so backed up, for whatever reason, that they'd still be sending orders from 5 months prior and yet no honest communication with their customers. It's also interesting that my January order was sent out before all of these other orders from October-December, and I know that some people who ordered in February and March received their orders during this time, too. So, this whole "we send orders out as they are received" is an absolute lie.
On 4/2/20, 5 weeks after their email stating that my order would ship within the additional 2-3 weeks, I emailed them again (the website stated that their warehouse was still up & running during the California Safer-at-Home orders due to COVID-19). Can you guess what the response was? Of course, it was the EXACT same runaround and they were STILL sending orders from October.
I eventually received part of my order on 6/2 (4 months later). Doubt the rest of it will ever turn up. The positive is that it seems they never charged me for these items at all (or PayPal simply canceled/rejected the never-ending pending charge, I'm not sure). Anyway, there are plenty of other online retailers that sell Sanrio items & they actually send them out in a respectable amount of time, so Sanrio.com is a big no for me.
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Silver Stardust
Will not buy from it anymore!!!!!!
Reviewed on 2020-02-22T19:39:33
In the past, I used to buy from Sanrio.com but not anymore. I placed an order at the end of November 2019 and 4 missing items were not shipped as of the end of January 2020.Sent numerous emails to Customer Care to follow up and it kept replying by saying the missing items would be shipped within 3 to 5 business days. Totally disappointed and will not buy from it anymore!!!!!!
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