Review (August 2025)

Building dog gear to enhance your outdoor adventures. trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

13.5M

Estimated Revenue

524.08k

Website Visitors

4.3/5

Trustpilot Score

What do we know about Ruffwear?

Estimated Revenue (2020)

$13.5M

Total Employees

61

Founded

1996

Industry

Consumer Goods

Location

Bend, United States

About

Ruffwear: Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

Social Links

What is Ruffwear's Revenue?

Ruffwear's estimated revenue for 2024 is $13.5M.

What does Ruffwear do?

Ruffwear's mission is to build dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Our Performance Dog Gear™ combines performance, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans. Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruffwear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruffwear works with regional grass roots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs. Ruffwear was named one of Outside Magazine's (http://www.outsideonline.com/) "Best Places to Work" in November 2016. In addition, Ruffwear was recognized by Oregon Business Magazine as one of the "100 Best Green Companies to Work for in Oregon" in June 2009. Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as www.ruffwear.com. Find Ruffwear on Facebook, http://www.facebook.com/ruffwear and on their Dog Blog, http://dogblog.ruffwear.net.

What are the monthly traffic metrics for Ruffwear?

6/mo Traffic Growth

41.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

524k

Time on Site

2.6Mins

Bounce Rate

54%

How fast is Ruffwear growing?

Ruffwear has grown by 4.7% in the last 6 months according to SimilarWeb.

How do people interact with Ruffwear?

Last month, Ruffwear received 524k visitors who spent an average of 2.6 minutes on the website and visited 3.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Ruffwear?

181.4k people (35%) visit Ruffwear directly. 299.8k (57%) people search for them in Google. Whereas, 19.3k (4%) discover Ruffwear through Facebook, Reddit, and YouTube. 5.7k (1%) visitors come from Ruffwear's email newsletters. Finally, 4.8k (0.9%) people come from affiliates and or paid referrals.

Who uses Ruffwear?

Ruffwear's top market is the United States and they receive 424.6k (81.0%) people.
Then the 2nd is Canada with 37.5k (7.2%).
The 3rd is is Australia with 5.7k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ruffwear's ads on Google?

Google Ads

Ruffwear Dog Gear - Official | Free 2-Day Shipping Available‎

https://ruffwear.com/collections

At Ruffwear, we are dedicated to making the best dog gear on the planet. Available in multiple colors, sizes and variations. Shop the Ruffwear Holiday Gift Guide. Sustainable Sourcing. Conscious Design. Guarantee Against Defects. Reuse. Recycle.

Ruffwear Dog Gear – Official - Just Launched: New Dog Gear

https://ruffwear.com/collections

Ruffwear Dog Gear – Official | For Dogs Who Love Adventure

https://ruffwear.com/collections/new-dog-gear

New outdoor dog gear so you and your buddy can get outside and explore new trails. Available in multiple colors, sizes and adventures. Free Shipping on orders over $74.95. No Pull Dog Harness. Built to Last. Sustainable Sourcing. Free Expedited Shipping.

Ruffwear Dog Gear – Official - Just Launched: New Dog Gear

https://ruffwear.com/collections

Explore new outdoor dog gear so you can get outside and explore new trails. Buy Now. Available in multiple colors, sizes and adventures. Free Shipping on orders over $74.95.

Dog Boots & Socks | Paw Protection For Dogs | Ruffwear - ruffwear.com‎

https://ruffwear.com/collections/boots

At RUFFWEAR, Our Dog’s Gear Performs Just As Well As Our Own. Buy Now! Types: Harnesses, Gears, Collars, Apparel, Life Jackets, Boots

What do Ruffwear's customers say about them?

Review Score

4.3/5

Total Reviews

10

Info

Ruffwear
5 Star
88.9%
4 Star
11.1%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
M Boyce

Excellent!

Reviewed on 2021-04-06T17:53:44

Excellent!! Bought the front range harness specifically as my dog pulls. Very sturdy material great fit on the dog and unable to escape - may need to tweak a few times to wear in the fit.Dog doesn’t pull anymore as when you put in the front (chest) when dog pulls it makes them walk sideways and quickly realise can’t walk straight so doesn’t pull. Quite expensive compared to others but highly recommend and definitely worth it.
read more
Ben Mccoy

FANTASTIC

Reviewed on 2021-03-28T13:28:57

FANTASTIC Tried several different type of harnesses and dogmatic she's escaped every one of themfinally tried a ruffwear Webmaster it finally stopped our houdini hound escaping and running the streets well worth the money
read more
Grizza Leng

May as well use Amazon to order

Reviewed on 2021-01-24T20:07:27

Thank you . Much appreciated
Chazza

Replacement clip

Reviewed on 2020-11-30T11:59:59

Lost a clip to a harness I bought from Ruffwear and emailed them about it. A replacement clip was put in the post free of charge the next day and arrived the same week.Lovely people and very kind and helpful. Charlie and Betty ?
read more
kristina

Best dog gear!

Reviewed on 2020-10-02T11:44:35

By far the best dog gear available, especially for active dogs and their owners. It might seem a little expensive but once you own an item you'll realise it's not.Top quality and last until you feel like a change of colour or an update in style.
read more
Jess

singletrak backpack

Reviewed on 2020-09-10T00:19:43

I ordered the singletrak backpack for my dog. She can run comfortably in it and it comes with handy water sacks.Also it has enough room for more little thing like toys, poopbags etc..
read more
Trish

First class customer service

Reviewed on 2020-07-22T22:44:31

I purchased a harness for our British Bulldog. Unfortunately the metal lead attachment cut Part way through the cloth strap. I contacted Ruffwear firstly by phone then email.The customer service was first class, the issue was resolved in a prompt and professional manner. I would highly recommend the harnesses (especially now that they have made an adjustment to problem area.) The harness is light weight and fits our boy very well.
read more
Ms Jackie Eden

FANTASTIC!!!

Reviewed on 2020-05-05T14:16:11

I have purchased 4 Harness's, leads, and now have a Tug Toy too from this company.All I can say the items are worth every single penny. I had bought dozens of cheaper harness's for my Buddy and all of which he either escaped from or broke. In the end I bought him a Ruffwear harness and it has been escape proof. I would not buy any other make. I know I am purchasing a quality item that will last the lifetime of my much loved pets. I cannot put a price on peace of mind and that is what this brand gives me. Peace of mind knowing that my Buddy is safe. They wash very well in the washing machine. The first harnesses I bought were about 4 years ago and are still as great as the day I bought them. Love this brand so much even bought a harness and lead for my mum's dog. YES I would recommend and I have to say the customer service was great too. I sent a message and it was answered and dealt with straight away. Love this company and their products!!! So do my Dogs!!!
read more

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