Review (August 2025)

Rookie is an online magazine for teenagers.

7M

Estimated Revenue

281.12k

Website Visitors

4/5

Trustpilot Score

What do we know about Rookie?

Estimated Revenue (2020)

$7M

Total Employees

1-10

Industry

Publishing

About

Rookie: Rookie is an online magazine for teenagers.

Social Links

Alexa Ranking: 387167

What is Rookie's Revenue?

Rookie's estimated revenue for 2024 is $7M.

What does Rookie do?

Rookie is a website for teenage girls with monthly-themed content. It is updated three times every weekday, and once a day on weekends. Rookie posts content under categories such as music, live through this, movies + t.v., dear diary, you asked it, fiction, tech, eye candy, books + comics, sex + love, you said it, fun, and everything else.

What are the monthly traffic metrics for Rookiemag?

6/mo Traffic Growth

9.60%

All Time Traffic Growth

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Monthly Hits

281k

Time on Site

2.6Mins

Bounce Rate

68%

How fast is Rookiemag growing?

Rookiemag has grown by 29.2% in the last 6 months according to SimilarWeb.

How do people interact with Rookiemag?

Last month, Rookiemag received 281k visitors who spent an average of 2.6 minutes on the website and visited 2.0 different pages per session. Overall, 68% of people bounce on the first visit.

How do people find Rookiemag?

79.7k people (28%) visit Rookiemag directly. 138.7k (49%) people search for them in Google. Whereas, 48.2k (17%) discover Rookiemag through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Rookiemag's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Rookiemag?

Rookiemag's top market is the United States and they receive 106.5k (37.9%) people.
Then the 2nd is United Kingdom with 23.9k (8.5%).
The 3rd is is Canada with 15.9k (5.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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