Review (August 2025)

Rollie shoes are lightweight, comfortable, & come in bright colours & bold prints. free express shipping & free returns. check out our collection online!

4.71M

Estimated Revenue

194.64k

Website Visitors

3.6/5

Trustpilot Score

What do we know about Rollie Nation?

Estimated Revenue (2020)

$4.71M

Total Employees

13

Founded

2012

Industry

Apparel Fashion

Location

South Melbourne, Australia

About

Rollie Nation: Rollie shoes are lightweight, comfortable, & come in bright colours & bold prints. Free express shipping & free returns. Check out our collection online!

Social Links

Alexa Ranking: 119383

What is Rollie Nation's Revenue?

Rollie Nation's estimated revenue for 2024 is $4.71M.

What does Rollie Nation do?

Rollie founder Vince Lebon has been doing shoes for a long time, and after 10 years of designing shoes for Australia's top independent footwear company … a spark of inspiration hit. His wife Kat (nickname Rollie) travelled a lot for work and in her down time she wanted to take in the magic each city had to offer. But dragging around work shoes and fun shoes was exactly that, a drag. Inspired, Vince wondered what if he could design a shoe that was light enough to pack in a carry on, comfortable enough for all day adventuring and fun enough to reflect Kat's unique sense of style. After constantly being stopped by complete strangers asking about her incredible shoes, in 2012 Vince decided to test the concept at South Melbourne Market's SO:ME designer space. Within weeks, his entire first collection was sold out and Rollie was born. What started simply as a gesture of love quickly became an entirely new shoe concept loved the world over. Rollie is now sold in leading stores in countries around the world including Australia, New Zealand, Italy, South of France, Netherlands, Germany, Canada and USA. The innovation behind the mechanics of the shoe is only the beginning, the real magic lies in the way you feel when wearing. With a mention by WGSN as ‘Brand to Watch in 2016', we are part of something big. We are part of a nation. We are Rollie Nation.

What are the monthly traffic metrics for Rollienation?

6/mo Traffic Growth

158.90%

All Time Traffic Growth

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Monthly Hits

195k

Time on Site

1.5Mins

Bounce Rate

36%

How fast is Rollienation growing?

Rollienation has grown by -40.6% in the last 6 months according to SimilarWeb.

How do people interact with Rollienation?

Last month, Rollienation received 195k visitors who spent an average of 1.5 minutes on the website and visited 7.0 different pages per session. Overall, 36% of people bounce on the first visit.

How do people find Rollienation?

79.9k people (41%) visit Rollienation directly. 86.2k (44%) people search for them in Google. Whereas, 13k (7%) discover Rollienation through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Rollienation's email newsletters. Finally, 2.4k (1.2%) people come from affiliates and or paid referrals.

Who uses Rollienation?

Rollienation's top market is the Australia and they receive 166.7k (85.7%) people.
Then the 2nd is United States with 9.1k (4.7%).
The 3rd is is New Zealand with 8.4k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Rollienation's customers say about them?

Review Score

3.6/5

Total Reviews

1

Info

Rollienation
5 Star
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4 Star
100.0%
3 Star
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2 Star
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1 Star
0.0%
Read reviews that mention
Wide footed sad Rollie lover

We need a wide fit!

Reviewed on 2020-11-13T07:22:53

We need a wide fit! I love my 2 pairs of Rollies, and would own many, many more, but the fit is too narrow for wide-footed creatures like me.My feet are 10cm across at the ball of the foot, and my Rollies are only 9cm, which makes them no longer an option now I'm over 35 :D There are very few cute shoe options for those of us with wide feet, and this would be a great addition to the Rollie market.
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