Review (August 2025)
The rnli is the charity that saves lives at sea. we do this through lifeboat search and rescue, lifeguards, water safety education and flood rescue.
5.35M
Estimated Revenue
221.84k
Website Visitors
2.9/5
Trustpilot Score
What do we know about RNLI?
Estimated Revenue (2020)
$5.35M
Total Employees
2400
Founded
1824
Industry
Nonprofit Organization Management
Location
Poole, United Kingdom
About
RNLI: We are the charity that saves lives at sea. We do this through lifeboat search and rescue, lifeguards, water safety education and flood rescue.
What is RNLI's Revenue?
RNLI's estimated revenue for 2024 is $5.35M.
What does RNLI do?
We are the charity that saves lives at sea. Volunteers make up 95% of our workforce – ordinary people doing extraordinary things. Our people are selfless, dependable, trustworthy and courageous. These are our values and they underpin everything we do. Since our inception in 1824, demand for our lifesaving services has evolved significantly. We provide a 24-hour search and rescue service from 238 lifeboat stations around the United Kingdom and Republic of Ireland, including four along the River Thames and four inland lifeboat stations. In addition, we operate a seasonal lifeguard service on more than 240 UK and Channel Island beaches and a specialist Flood Rescue Team ready to respond to severe flooding situations, both at home and around the world. Our sea and beach safety work is paramount and we are sharing our maritime expertise with like-minded international organisations to help save even more lives from drowning. With 98% of our total income coming from generous donations and legacies, we depend on our dedicated volunteers, supporters and staff to continue saving lives at sea. The Royal National Lifeboat Institution (RNLI), a charity registered in England and Wales (209603), Scotland (SC037736), the Republic of Ireland (20003326), the Bailiwick of Jersey (14), the Isle of Man (1308 and 006329F), the Bailiwick of Guernsey and Alderney.
What are the monthly traffic metrics for Rnli?
6/mo Traffic Growth
19.80%
All Time Traffic Growth
Create Free Account
Monthly Hits
222k
Time on Site
2.1Mins
Pages per Visit
3.0
Bounce Rate
55%
How fast is Rnli growing?
Rnli has grown by 53.4% in the last 6 months according to SimilarWeb.
How do people interact with Rnli?
Last month, Rnli received 222k visitors who spent an average of 2.1 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.
How do people find Rnli?
76.3k people (34%) visit Rnli directly. 119k (54%) people search for them in Google. Whereas, 13.5k (6%) discover Rnli through Facebook, Reddit, and YouTube. 747 (0%) visitors come from Rnli's email newsletters. Finally, 2.1k (0.9%) people come from affiliates and or paid referrals.
Who uses Rnli?
Rnli's top market is the United Kingdom and they receive 187.5k (84.5%) people.Then the 2nd is United States with 12.3k (5.5%).The 3rd is is Ireland with 5.9k (2.6%).
Traffic Growth (last 6 months)
What are Rnli's ads on Google?
Google Ads
Stay safe at the beach this summer - Top tips for families
https://rnli.org/pages/ppc/beach-safety/beach-safe-kids
If You're Heading To The Coast This Summer, Watch The RNLI's Seaside Safety Video First. Teach Your Kids How To Stay Safe In The Water So They Can Enjoy The Beach Safely. Save Lives. Follow Safety Advice. Water Safety For Kids. Protect Your Family.
Stay safe at the beach this summer - Top tips for families
https://rnli.org/pages/ppc/beach-safety/beach-safe-kids
If You're Heading To The Coast This Summer, Watch The RNLI's Seaside Safety Video First. Teach Your Kids How To Stay Safe In The Water So They Can Enjoy The Beach Safely. Protect Your Family. Water Safety For Kids. Follow Safety Advice. Save Lives.
Stay safe at the beach this summer - Top tips for families
https://rnli.org/pages/ppc/beach-safety/beach-safe-kids
If You're Heading To The Coast This Summer, Watch The RNLI's Seaside Safety Video First. Teach Your Kids How To Stay Safe In The Water So They Can Enjoy The Beach Safely. Protect Your Family. Follow Safety Advice. Water Safety For Kids. Save Lives.
Keyword: seaside safety
RNLI Charity | Do Something Extraordinary | RNLI.org
https://rnli.org/support-us/give-money/donate
We Depend on Your Support, with 95% of Our Income from Generous Donations & Legacies. Your Donation Will Make A Difference To People's Lives & The People Who Keep Others Safe. Leave a Gift in Your Will. Make a Donation.
Keyword: rnli uk
Support RNLI In Memory - RNLI Launch A Memory - RNLI.org
https://rnli.org/pages/ppc/grant/launch-a-memory/boat-in-memory
Commemorate The Life Of Someone You Miss By Adding Their Name To An RNLI Lifeboat. Suggested Donation Of £30/€30 To Help Save Lives At Sea. Funeral Memorial Gifts. Memorial Gifts. Gifts In Loving Memory. Remembrance Gifts. Gifts In Memory.
Keyword: rnli memorial
What do Rnli's customers say about them?
Review Score
2.9/5
Total Reviews
2
Info
RNLIRead reviews that mention
The guys who brought the criminal who…
Reviewed on 2020-08-09T09:17:18
You are complicit with the invasion of…
Reviewed on 2020-08-06T16:54:04
You May Also Find These Company Reviews Interesting
Violetgrey
Category
Lifestyle