Review (August 2025)

Affordable, award-winning health insurance plans for michigan individuals, families, employer groups, and medicare and medicaid members. enroll today!

164.9M

Estimated Revenue

471.32k

Website Visitors

4/5

Trustpilot Score

What do we know about Priority Health?

Estimated Revenue (2020)

$164.9M

Total Employees

1500

Founded

1986

Industry

Insurance

Location

Grand Rapids, United States

About

Priority Health: Affordable, award-winning health insurance plans for Michigan individuals, families, employer groups, and Medicare and Medicaid members. Enroll today!

Social Links

Alexa Ranking: 152081

What is Priority Health's Revenue?

Priority Health's estimated revenue for 2024 is $164.9M.

What does Priority Health do?

We're a nationally recognized nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. As the fastest growing health plan in Michigan, more people are choosing us. When you choose Priority Health, we want you to know you've made a smart choice. Our goal is to help you get the most out of your health plan by making it easy to access affordable coverage, care and tools to help you better understand your plan and save money. Priority Health's mission is to improve health, inspire hope and save lives. Our vision is personalized health made simple, affordable and exceptional. At Priority Health, we value collaboration, curiosity, courage and compassion. For over 30 years, our team of 1,600+ employees have committed to serving our members. Offering innovative plans and products and investing in communities we serve so you can focus on what's important—the health of you and your family. Diversity, equity and inclusion are values that are embedded into the very fabric of our mission. Priority Health is here to listen, learn, partner and improve our business practices—from how we work to provide equitable access to care, to how we promote workforce and supplier diversity. We're also committed to providing all of our staff implicit bias training. Priority Health cares about people over profits.

What are the monthly traffic metrics for Priorityhealth?

6/mo Traffic Growth

-33.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

471k

Time on Site

4.7Mins

Bounce Rate

45%

How fast is Priorityhealth growing?

Priorityhealth has grown by 89.2% in the last 6 months according to SimilarWeb.

How do people interact with Priorityhealth?

Last month, Priorityhealth received 471k visitors who spent an average of 4.7 minutes on the website and visited 5.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Priorityhealth?

259.9k people (55%) visit Priorityhealth directly. 165.4k (35%) people search for them in Google. Whereas, 6.3k (1%) discover Priorityhealth through Facebook, Reddit, and YouTube. 14.7k (3%) visitors come from Priorityhealth's email newsletters. Finally, 17.9k (3.8%) people come from affiliates and or paid referrals.

Who uses Priorityhealth?

Priorityhealth's top market is the United States and they receive 463.1k (98.2%) people.
Then the 2nd is India with 2.3k (0.5%).
The 3rd is is Canada with 667.7 (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Priorityhealth's ads on Google?

Google Ads

Open Enrollment Plans | Priority Health Insurance‎

https://www.priorityhealth.com/traverse

Best value of premium and coverage for your health and life. Get a quote today. Nationwide Network. Award Winning Service. Affordable Premiums. Care available 24/7. Highlights: Specialists Available, Cost Estimator Available, Virtual Care Available.

priorityhealth.com - Priority Health Michigan - Health Insurance Plans‎

https://www.priorityhealth.com/

See Why We're the Fastest Growing Health Plan in Michigan. Award Winning Service · 24/7 Virtual Care · Nationwide Network · Top Michigan Health Plans

Open Enrollment Plans - Priority Health Insurance - priorityhealth.com‎

https://www.priorityhealth.com/plans/individual-family/mypriority-insurance-plans/oep

Best value of premium and coverage for your health and life. Get a quote today. Nationwide Network · Care available 24/7 · Award Winning Service · Simplified Plan Options

Special Enrollment Plans | Priority Health Insurance | PriorityHealth.com‎

https://www.priorityhealth.com/landing/sep

Best value of premium and coverage for your health and life. Get a quote today. Care available 24/7. Nationwide Network. Award Winning Service. Affordable Premiums.

Keyword: msu health insurance

Special Enrollment Plans | Priority Health Insurance | PriorityHealth.com‎

https://www.priorityhealth.com/landing/sep

Best value of premium and coverage for your health and life. Get a quote today. Affordable Premiums. Care available 24/7. Award Winning Service. Nationwide Network.

Keyword: michigan association of health plans

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