Review (April 2024)
Let's keep your finances simple. insure what you have. invest when you're ready. retire with confidence.
15.1B
Estimated Revenue
5.09M
Website Visitors
3.2/5
Trustpilot Score
What do we know about Principal Financial Group?
What is Principal Financial Group's Revenue?
Principal Financial Group's estimated revenue for 2023 is $15.1B.
What does Principal Financial Group do?
Principal Financial Group® helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at principal.com. The Principal is an Affirmative Action and Equal Opportunity Employer and an E-Verify participant. All qualified applicants will receive consideration for employment without regard to of age, race, color, religion, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law. The Principal Financial Group Foundation, Inc. (the "Principal® Foundation") is a distinct, not for profit, undertaking separate from the Principal Financial Group, Inc. ("Principal"). The major focus of the Principal Foundation is to build financial security in the communities where Principal operates. The Principal Foundation has $200M assets under management and directs its returns to helping people learn, earn, and save. While the Principal Foundation receives funding from Principal, the Principal Foundation is an independent organization. The Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. www.principal.com/social-media-disclosures
What are the monthly traffic metrics for Principal?
6/mo Traffic Growth
-5.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
5M
Time on Site
6.6Mins
Pages per Visit
7.0
Bounce Rate
18%
How fast is Principal growing?
Principal has grown by -3.1% in the last 6 months according to SimilarWeb.
How do people interact with Principal?
Last month, Principal received 5M visitors who spent an average of 6.6 minutes on the website and visited 7.0 different pages per session. Overall, 18% of people bounce on the first visit.
How do people find Principal?
3.8M people (74%) visit Principal directly. 987.5k (19%) people search for them in Google. Whereas, 39.2k (1%) discover Principal through Facebook, Reddit, and YouTube. 127.1k (2%) visitors come from Principal's email newsletters. Finally, 28.2k (0.6%) people come from affiliates and or paid referrals.
Who uses Principal?
Principal's top market is the United States and they receive 5M (98.0%) people.Then the 2nd is India with 40.8k (0.8%).The 3rd is is Canada with 6k (0.1%).
Traffic Growth (last 6 months)
What are Principal's ads on Google?
Google Ads
Principal Financial | Considering Life Insurance?
https://www.principal.com/individuals/insure/life-insurance/protect-what-matters-most
Want guidance to help you pick a policy? Our Experienced Professionals can help
Principal Financial | Learn about 401(k) rollovers
https://www.principal.com/individuals/save-invest-retire/individual-retirement-accounts-iras/rolloverplus
Want personal guidance to help roll over your retirement accounts? We can help. Rollover IRA. Dedicated Counselors. Roth IRA. Traditional IRA. Personal Consultation. Types: Rollover IRA, Traditional IRA, Roth IRA.
Principal Financial - Learn about IRA Rollover
https://secure02.principal.com/forms/landingpages/rolloverplus/index.html?WT.ac=ind-hero-rolloverplus5-08252017
Develop a customized action plan and work with a financial professional today. Rollover IRA · Roth IRA · Traditional IRA
Principal Financial | What Is Life Insurance Anyway?
https://secure02.principal.com/forms/landingpages/lifeinsurance/index.html
Let our Experienced Professionals help you find a plan that works.
Principal Financial | Learn about 401(k) rollovers
https://secure02.principal.com/forms/landingpages/rolloverplus/index.html?WT.mc_id=2017-IRA-Google-Brand
Want personal guidance to help roll over your retirement accounts? We can help. Personal Consultation · Roth IRA · Rollover IRA · Traditional IRA · Dedicated Counselors
What do Principal's customers say about them?
Review Score
3.2/5
Total Reviews
1
Info
PrincipalRead reviews that mention
Horrible
Reviewed on 2011-11-06T15:03:41
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