Review (August 2025)

From booking to bed, we’re here to help you rest easy. whether it’s our choice of rooms across 800+ hotels, beds you won’t want to leave, our super tasty food, flexible rates that have you covered whatever the weather or our friendly team members who genuinely care about you, these are just some of the reasons we’re one of the most-loved hotels in the uk and beyond

551M

Estimated Revenue

7.31M

Website Visitors

2.8/5

Trustpilot Score

What do we know about Premier Inn?

Estimated Revenue (2020)

$551M

Total Employees

3800

Industry

Hospitality

About

Premier Inn: Premier Inn has more than 800 hotels across the UK, Ireland and Germany. Book great value rooms quickly and easily. Quality restaurants on-site or nearby every Premier Inn hotel.

Social Links

Alexa Ranking: 488435

What is Premier Inn's Revenue?

Premier Inn's estimated revenue for 2024 is $551M.

What does Premier Inn do?

Premier Inn is the UK's largest hotel chain, with over 800 hotels in the UK and Ireland, plus over 68,000 rooms in more locations than any other UK hotel brand, you'll never be far from a Premier Inn. Premier Inn continues to lead the YouGov Hotel Brand Index and has retained its title as ‘Best Value Hotel' for the seventh year running. In addition, 618 of our hotels have received TripAdvisor's Certificate of Excellence, awarded to hotels that consistently achieve outstanding guest reviews. Internationally, we have hotels in the United Arab Emirates (Dubai & Abu Dhabi) and Qatar (Doha). We opened our first hotel in Frankfurt, Germany in February 2016 and have plans to open sites in Munich, Hamburg, Essen, Freiburg and Leipzig by 2018/19.

What are the monthly traffic metrics for Premierinn?

6/mo Traffic Growth

-67.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

7M

Time on Site

4.8Mins

Bounce Rate

37%

How fast is Premierinn growing?

Premierinn has grown by 36.8% in the last 6 months according to SimilarWeb.

How do people interact with Premierinn?

Last month, Premierinn received 7M visitors who spent an average of 4.8 minutes on the website and visited 3.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Premierinn?

1.7M people (24%) visit Premierinn directly. 4.9M (68%) people search for them in Google. Whereas, 49.1k (1%) discover Premierinn through Facebook, Reddit, and YouTube. 38.7k (1%) visitors come from Premierinn's email newsletters. Finally, 86.5k (1.2%) people come from affiliates and or paid referrals.

Who uses Premierinn?

Premierinn's top market is the United Kingdom and they receive 6.6M (90.4%) people.
Then the 2nd is Germany with 274k (3.7%).
The 3rd is is United States with 67.3k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Premierinn's ads on Google?

Google Ads

Heathrow Terminal 5 Hotels - 3 Convenient Hotels. From £35‎

http://www.premierinn.com/gb/en/search.html?searchModel.searchTerm=Exeter

Stay at the best locations around the UK. Book one of our great value hotels! Official Website · 24hr Reception · Family Friendly · Multilingual Staff · Luxury Beds · Friendly Staff

Hotels At Heathrow Airport | Brilliant Value Meal Deals‎

https://www.premierinn.com/gb/en/hotels/england/greater-london/heathrow-airport-hotels.html

Choose From Great Value Hotels At Convenient Locations Near Heathrow Airport. Quality Rooms At Budget Friendly Prices. Ideal For Business, Leisure and Family Stays. Bike Friendly.

Hotels at Heathrow from £35 - 3 Convenient Hotels. Book Now‎

http://www.premierinn.com/gb/en/search.html?searchModel.searchTerm=Heathrow airport

Great Locations Right by the Terminals. Book 1 of our great value budget hotels. Secure Booking · 24hr Reception · Bike Friendly · No Booking Fees · Free Wi-Fi · Family Friendly 420 Bath Road, London‎ - ‎Open today · Open 24 hours Monday Open 24 hours Tue

Hotels at Heathrow from £35 | 3 Convenient Hotels. Book Now‎

https://www.premierinn.com/gb/en/search.html?searchModel.searchTerm=London Heathrow Airport&LOCATION=51.47304,-0.44873

Great Locations Right by the Terminals. Book 1 of our great value budget hotels. Book Direct.

Hotels At Heathrow Airport | Hotels Next To the Terminals‎

https://www.premierinn.com/gb/en/hotels/england/greater-london/heathrow-airport-hotels.html

Quality Rooms At Budget Friendly Prices. Ideal For Business, Leisure and Family Stays. Choose From Great Value Hotels At Convenient Locations Near Heathrow Airport. Kids Stay & Eat For Free. Great Locations. Central Locations. More Locations. Book Direct.

Keyword: heathrow airport hotels

What do Premierinn's customers say about them?

Review Score

2.8/5

Total Reviews

1618

Info

Premier Inn
5 Star
35.0%
4 Star
0.0%
3 Star
10.0%
2 Star
15.0%
1 Star
40.0%
Read reviews that mention
SAYED MUBARIZ

Scary experience specially for my kids

Reviewed on 2021-05-23T22:05:39

Very bad experience on my first stay with premier inn, last night we were in premier inn old Trafford and the fire alarm of whole building became on at 5:20 am,everyone was scared specially my kids, the sad thing is that we didn’t receive even a sorry from the hotel management, moreover the breakfast service was awful, they brought our order without any fork and knives, then we noticed there is no salt too, overall bad experience the hotel location and view was brilliant and fantastic. I hope everyone stayed last night receive some sort of compensation or at least a sorry from the management.
read more
Mrs Sheelagh Redpath

Breakfast staff fabulous

Reviewed on 2021-05-23T18:08:59

Stayed on Saturday night at Leicester Square and had a great night and a great breakfast.Waitress Jackie and chef Trish were excellent, friendly and very accommodating even early on a Sunday morning
read more
Mr C

Obviously profit driven

Reviewed on 2021-05-23T10:15:42

Just returned from an overnight stay at Premier Inn Holyhead. Rooms and hotel itself are clean and adequate.However breakfast experience was awful. Had to wait just on an hour to eat, due to their being only 2 staff on to run the breakfast service. My heart goes out to the poor girls that were rushed of their feet. Their service in spite of this was excellent. Obviously the Premier Inn group are more interested in profit margins, than customer service. I would advise to look for alternative dining arrangements, if staying at the hotel.
read more
Ian Aldenton

Without doubt the worst stay ever.

Reviewed on 2021-05-23T00:09:37

Without doubt the worst stay ever. From the check in girl to the restaurant staff, all just awful.Arrived for food at 10.15 pm to be told, sorry, kitchen is closed. Literature in room gave all kinds of tasty meals, delivered to your room - but oh no, Jack on reception confirmed that they dont do that. So, what's the point of the glossy ad! Add to that the very rude staff in the cook house pub, part of premier inn, especially Rebecca who told us to drink up and get out! She had been working all day apparently, well good for her - she's had a year off!! (Whilst bar man did a little jig) !! No customer service, asked for extra pillows which didn't arrive so helped ourselves from linen room, just an awful stay that ruined our weekend away. Hope you don't have the same experience as us.
read more
Mrs S Lee

Great room, helpful staff but poor food

Reviewed on 2021-05-22T20:33:14

6 of us stayed at the P I Honiton. The room and welcome were excellent as I have come to expect of Premier Inn. The food we had for dinner was very poor.It was not well cooked and presentation was awful. It was not value for money by any means and I’m not sure the meal deal was worthwhile. Breakfast was ok — I had 1/2 tomato, 1 rasher and some scrambled egg (real egg??). The service was fine and I accept that with table service only, it is very difficult and different for the staff. At no time was “unlimited” mentioned.
read more
Ryan

Worst stay ever at botley

Reviewed on 2021-05-21T19:07:26

Worst stay ever! Chef walked out so no food even though it is paid for on the room,bar was closed too so couldn’t use the room allowance at all! The one day they did food it was half empty and still took someone 40 minutes before even acknowledging me and asking if I wanted a drink and ready to order then took a further hour before the food arrived. All in all I would rather stay in a studio flat with a microwave and a Tesco express round the corner.
read more
Paul Marsland

Dumbarton Premier Inn is truly Premier

Reviewed on 2021-05-20T20:26:33

The convenience of the location, the comfort and cleanliness of the rooms, and the friendliness and helpfulness of the staff at Dumbarton make Premier Inn Dumbarton a truly Premier Inn.Thank you so much
read more
GMG

Have always had lovely rooms and…

Reviewed on 2021-05-20T18:02:52

Have always had lovely rooms at Premier Inns. They also make it easy to swap dates if you need to change your travel plans.On a recent booking where i wasn't able to travel because the government introduced new covid restrictions, they refunded me even though i had booked a non-refundable rate. Impressive.... it's why i keep going back.
read more

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