Review (August 2025)

We’re building pmi’s future on smoke-free products that are a better choice than cigarette smoking. our vision: these products will one day replace cigarettes.

76.3B

Estimated Revenue

430.26k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Philip Morris International?

Estimated Revenue (2020)

$76.3B

Total Employees

49000

Founded

2008

Industry

Tobacco

Location

Toronto, Canada

About

Philip Morris International: We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.

Social Links

Alexa Ranking: 199445

What is Philip Morris International's Revenue?

Philip Morris International's estimated revenue for 2024 is $76.3B.

What does Philip Morris International do?

Philip Morris International (PMI) is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. PMI's smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of July 2020, PMI estimates that approximately 11.2 million adult smokers around the world have already stopped smoking and switched to PMI's heated tobacco product, which is currently available for sale in 57 markets in key cities or nationwide under the IQOS brand. For more information, see our PMI (https://www.pmi.com/) and PMIScience (https://www.pmiscience.com/) websites. Our priority is to attract, support and keep with us diverse and unique individuals. Our global workforce of more than 77,000 people is one of our greatest strengths and the key to our success as a company. Our employees speak more than 80 languages and come from all corners of the world. PMI has been certified as a "Global Top Employer" for the third consecutive year. PMI teams have been awarded in 50 countries; representing 5 regional certifications : Europe, the Middle East, Africa, North America and Latin America; in recognition of the high standards of excellence in our working environment and the exceptional development opportunities we offer. If you come into our offices or meet our people, you will quickly realize that at PMI everyone has the opportunity to make a difference and build phenomenal careers. With more than 1000 cross-functional moves a year, the opportunities for adventure are endless.

What are the monthly traffic metrics for Pmi?

6/mo Traffic Growth

-9.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

430k

Time on Site

0.9Mins

Bounce Rate

61%

How fast is Pmi growing?

Pmi has grown by -9.6% in the last 6 months according to SimilarWeb.

How do people interact with Pmi?

Last month, Pmi received 430k visitors who spent an average of 0.9 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Pmi?

97.6k people (23%) visit Pmi directly. 290.8k (68%) people search for them in Google. Whereas, 8.1k (2%) discover Pmi through Facebook, Reddit, and YouTube. 2.4k (1%) visitors come from Pmi's email newsletters. Finally, 5.8k (1.3%) people come from affiliates and or paid referrals.

Who uses Pmi?

Pmi's top market is the United States and they receive 47.2k (11.0%) people.
Then the 2nd is Italy with 28.9k (6.7%).
The 3rd is is Japan with 28k (6.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Pmi's customers say about them?

Review Score

2.9/5

Total Reviews

8

Info

Philip Morris International
5 Star
16.7%
4 Star
33.3%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Sharon Alken

Buyers Beware

Reviewed on 2021-04-15T15:23:44

All is ok until you need customer service and then forget it! I won’t be using this company again as they are not trustworthy.Be very careful. I have bought a lot from them, then received a faulty item and wanted to return it - they did not want to know. Shame.
read more
Davide

Bologna Philip Morris International

Reviewed on 2021-03-11T14:19:32

Top company but run by flop people. Great company about this we can not say anything. The only flaw,I think it is a very important thing, the management of the company and of the people is entrusted to people who are not suitable to perform certain types of roles. Total incompetence of the majority of managers, who do not know how to create a healthy and genuine work environment but only think about their growth within the company, not caring about it.
read more
Karl Sousa

PMI is an amazing company to work for…

Reviewed on 2021-01-22T13:22:20

PMI is an amazing company to work for and a company with a vision of a smoke-free world that inspiresme.
read more
Ann

Strong corporate culture and very good…

Reviewed on 2020-07-14T06:29:43

Strong corporate culture and very good compensation packages
Paul Reedic

Worked with them in 2012

Reviewed on 2020-06-19T10:23:55

Worked with them in 2012, strong corporate culture
Kyle

A company to be found on the bottom of your shoe

Reviewed on 2020-01-16T02:33:54

Philip Morris International is one of the super powers in the tobacco industry. They really are the scum of the earth,with no morals. They have made their fortune through deception, manipulation, bribery and basically murdering people. Unfortunately Trustpilot won't let me give less than 1 star, otherwise it would be a big fat zero!!! The directors of this company will suffer from a very painful afterlife, I'm sure.
read more

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