Review (August 2025)

Go beyond the surface with the only system that rebuilds broken hair bonds.

6M

Estimated Revenue

1.68M

Website Visitors

4.1/5

Trustpilot Score

What do we know about Olaplex Inc.?

Estimated Revenue (2020)

$6M

Total Employees

96

Founded

2014

Industry

Cosmetics

Location

Santa Barbara, United States

About

Olaplex Inc.: Go beyond the surface with the only system that rebuilds broken hair bonds.

Social Links

Alexa Ranking: 42694

What is Olaplex Inc.'s Revenue?

Olaplex Inc.'s estimated revenue for 2024 is $6M.

What does Olaplex Inc. do?

MEET OLAPLEX | We're a Professional Hair care line founded on the principle of delivering patented, high performance and proven results. Olaplex's patent and proprietary technology is an award-winning hair reparative system trusted by stylists worldwide. Our ultimate goal is to make our consumers look as beautiful on the outside as they feel on the inside.

What are the monthly traffic metrics for Olaplex?

6/mo Traffic Growth

-14.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.7Mins

Bounce Rate

51%

How fast is Olaplex growing?

Olaplex has grown by 7.4% in the last 6 months according to SimilarWeb.

How do people interact with Olaplex?

Last month, Olaplex received 2M visitors who spent an average of 1.7 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Olaplex?

314.4k people (19%) visit Olaplex directly. 1.3M (77%) people search for them in Google. Whereas, 40.3k (2%) discover Olaplex through Facebook, Reddit, and YouTube. 10k (1%) visitors come from Olaplex's email newsletters. Finally, 4k (0.2%) people come from affiliates and or paid referrals.

Who uses Olaplex?

Olaplex's top market is the United States and they receive 1.1M (64.5%) people.
Then the 2nd is United Kingdom with 174.3k (10.4%).
The 3rd is is Canada with 78.8k (4.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Olaplex's ads on Google?

Google Ads

OLAPLEX Hair Care - Restore Your Hair

https://olaplex.com/

Designed to repair damaged hair, the OLAPLEX treatment works to rebuild broken hair bonds. The Bond Maintenance System will transform your hair and protect it against future damage. Chat Support Available. Bond Smoother. Learn More. Join Our Mailing List.

OLAPLEX | Hair Repair System | Repair, Protect, Strengthen‎

https://olaplex.com/

Repair, protect, strengthen and support all hair types. Repair and support all hair types with...

OLAPLEX - No. 3 Hair Perfector

https://olaplex.com/products/olaplex-no-3-hair-perfector

OLAPLEX No. 3 Hair Perfector treatment reduces hair breakage & strengthens hair. OLAPLEX products dramatically strengthen, protect & repair all hair types. Shop...

OLAPLEX No. 5 - OLAPLEX No. 5 Conditioner - olaplex.com

https://olaplex.com/products/no-5-bond-maintenance-conditioner

No. 5 Bond Maintenance Conditioner is a color safe formula that restores your hair bonds.

All Products - Olaplex

https://olaplex.com/collections/all-products

Designed to repair damaged hair, the OLAPLEX treatment works to rebuild broken hair bonds.

What do Olaplex's customers say about them?

Review Score

4.1/5

Total Reviews

42

Info

Olaplex
5 Star
75.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
15.0%
Read reviews that mention
Josephine O'Meara

I love it...

Reviewed on 2021-05-16T11:50:38

I was given the shampoo and conditioner as birthday gifts and I am amazed. I have really damaged hair from constantly bleaching and dying it and rarely finding time to get to a hairdressers,plus I work in a kitchen which means constant grease. This product has made my hair feel fuller and healthier immediately and it lasts. I have to wash it much less and it has actually helped with my self confidence as this was always something I felt down about. The price is quite high but I have tried far more expensive products that do a lot less. To me it is totally worth the hype. Plus it's vegan and 100% cruelty free.
read more
Courtney B

Buy a spray bottle for no: 0

Reviewed on 2021-05-08T09:29:51

Honestly, I wish I thought of this first! Trying to get your hair saturated with no: 0 is a nightmare and at first I couldn’t believe I spent £26 on it. I tried a spray bottle and it is less time,you get more use and it actually saturates your damn hair! Would have given the product 5 stars if it weren’t such a pain to do, but have seen amazing results on my hair with it!
read more
Ana-Maria Buiciuc

Olaplex No.3

Reviewed on 2021-04-16T19:43:20

This s**t fried my hair!!!!!!!!
Susan Campbell

I used Olaplex 3 during lockdown on the…

Reviewed on 2021-04-15T07:23:26

I used Olaplex 3 during lockdown on the recommendation of my hairdresser . 1st time used ,results were ok but hair did not look or feel really any different . After 2 nd time a week after, my scalp on the right side of my crown turned red and I developed a terrible sore that really, really hurt my head , I could not even sleep on that side . I do at times suffer with psoriasis so visited my GP who stated my psoriasis had reacted very badly to the product , she googled the product on ‘Think Dirty App ‘ that confirmed the product had a high perfume content which obviously I reacted to . I was prescribed a scalp solution and a cream to use 1hour before I wash my hair which softens that scalp area . Needless to say I won’t be using this product again .
read more
Francesca Rose

5 star customer service

Reviewed on 2021-03-24T09:02:37

Olaplex number 3 is my go to! But I’m writing this review mostly for the incredible customer service,they’re so so friendly and always willing to help with any questions I have. Amazing!
read more
Pomodoro

I have bought many times various…

Reviewed on 2021-03-22T18:16:35

I have bought many times various products from No 0, to No 5. I love all of them because they reallymade my hair look better and healthier.
read more
Becky

Cannot live without my Olaplex

Reviewed on 2021-03-15T20:33:26

Cannot live without my Olaplex! I have all the products now!!
Leah Kennedy

Honestly don’t sleep on the range it will change your hair

Reviewed on 2021-03-03T14:44:31

I’ve been using for a couple of months now, my hair dresser got me onto it. I have long bleached hair.It was damaged and prone to breakage. I use 3 (with 4,5,6) on Sunday and blow dry, that lasts me till Thursday morning where I do just 4,5,6. My hair has never been better, strong, no frizz, shiny and it lasts that way for such a long time. I don’t even wake up with bed head. I sound like I am in love with the product because I am. The first time I did 3 then the shampoo and conditioner I was in the shower and my hair felt like it never has before and literally said omg. I get compliments all the time for the first time in my life. I’m grateful to find Olaplex
read more

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