Review (August 2025)

A fresh take on women's running apparel. we believe you should run in what you love! shop running shorts, tees, pants, and more. women's running shorts, women's running tights, women's running skirts, women's running jackets, women's running bras and women's running vests.

6.66M

Estimated Revenue

65.7k

Website Visitors

4/5

Trustpilot Score

What do we know about Oiselle?

Estimated Revenue (2020)

$6.66M

Total Employees

42

Founded

2007

Industry

Apparel Fashion

Location

Seattle, United States

About

Oiselle: A fresh take on women's running apparel. We believe you should run in what you love! Shop running shorts, tees, pants, and more. Women's running shorts, women's running tights, women's running skirts, women's running jackets, women's running bras and women's running vests.

Social Links

Alexa Ranking: 73130

What is Oiselle's Revenue?

Oiselle's estimated revenue for 2024 is $6.66M.

What does Oiselle do?

A French word for bird, Oiselle (pronounced: wa-zell) alludes to the powerful sense of freedom that most runners know and love. Helping women get there - and enjoy its emotional and physical benefits - is what the brand is all about. We are a fast growing online business, with a flagship store at University Village in Seattle, and a virtual and IRL running team of dedicated women athletes around the country. Simple. Clean. Enduring. Every aspect of our apparel was created to look as good as it feels. Our goal is to deliver the ideal garment: one that is refreshingly unique, fashion forward, and precisely designed for women runners. Our mission - run in what you love. Go fast, take chances.

What are the monthly traffic metrics for Oiselle?

6/mo Traffic Growth

-46.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

66k

Time on Site

2.8Mins

Bounce Rate

41%

How fast is Oiselle growing?

Oiselle has grown by 90.8% in the last 6 months according to SimilarWeb.

How do people interact with Oiselle?

Last month, Oiselle received 66k visitors who spent an average of 2.8 minutes on the website and visited 5.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Oiselle?

36.5k people (56%) visit Oiselle directly. 20.9k (32%) people search for them in Google. Whereas, 3.3k (5%) discover Oiselle through Facebook, Reddit, and YouTube. 1.5k (2%) visitors come from Oiselle's email newsletters. Finally, 1.1k (1.7%) people come from affiliates and or paid referrals.

Who uses Oiselle?

Oiselle's top market is the United States and they receive 61.7k (93.9%) people.
Then the 2nd is Canada with 890.1 (1.4%).
The 3rd is is Korea, Republic of with 579.8 (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Oiselle's ads on Google?

Google Ads

Oiselle.com | Oiselle | By & For Women Athletes‎

https://www.oiselle.com/

Fashion Forward Running Apparel. Run Wild & Free! Shop Now. Gear Up · Gear Up For The Marathon · $5 Shipping on all Orders · Shop Oiselle Today Types: Bras, Tanks, Jackets, Skirts, Shorts, Tights, Outerwear, Accessories, Swim

Oiselle Shorts - By & For Women Athletes

https://www.oiselle.com/collections/shorts

Shorts for Every Distance and Event. High Quality and High Performance. Designed for Movement, for Tactile Enjoyment, and for Sweating It Out on the Run. Free Shipping Available. Perform in Style. Made for Women. Easy Returns. Types: Bras, Tanks, Jackets.

Oiselle.com - Oiselle Running Apparel - Made for Women Like You‎

https://www.oiselle.com/

Fashion Forward Running Apparel. Run Wild & Free! Shop Now. $5 Shipping on all Orders · Shop Oiselle Today · Gear Up For The Marathon · Gear Up Types: Bras, Tanks, Jackets, Skirts, Shorts, Tights, Outerwear, Accessories, Swim

Oiselle Running Tops | Made for Women Like You | oiselle.com‎

https://www.oiselle.com/shop/running-tops

High Performance and High Fashion. Look Great - Run Fast. Shop Today! Easy Returns. Gear Up. Free Shipping Available. Perform in Style. Types: Bras, Tanks, Jackets, Skirts, Shorts, Tights, Outerwear, Accessories, Swim.

Oiselle Running Apparel - Made for Women Like You - oiselle.com‎

https://www.oiselle.com/

Created & Tested by Women Athletes. Look Great - Run Fast. Shop Now! Easy Returns · Perform in Style · Gear Up · $5 Shipping on all Orders Types: Bras, Tanks, Jackets, Skirts, Shorts, Tights, Outerwear, Accessories, Swim

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