Review (July 2025)
Your everyday grocery shop, plus all the offers you just can't top. register now for fresh produce, home essentials and more
3M
Estimated Revenue
5.71M
Website Visitors
3.6/5
Trustpilot Score
What do we know about Ocado Group?
Estimated Revenue (2020)
$3M
Total Employees
6600
Founded
2002
Industry
Information Technology And Services
Location
Hatfield, United Kingdom
About
Ocado Group: Ocado Group is a technology-led global software and robotics platform business providing a unique end-to-end solution for online grocery around the world.
What is Ocado Group's Revenue?
Ocado Group's estimated revenue for 2024 is $3M.
What does Ocado Group do?
Ocado Group operates as an online grocery retailer. The company offers fruits and nuts, wine, vegetables, grocery and household items, milk, eggs, and fish and seafood. It also provides meals, desserts, drinks, cupboards, gifts, household products, flowers, toiletries, pet care products, and child and baby products. The company was formerly known as L. M. Solutions (UK) Limited and changed its name to Ocado in May 2001. Ocado was incorporated in 1999 and is based in Hatfield, the United Kingdom.
What are the monthly traffic metrics for Ocado?
6/mo Traffic Growth
-28.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
6M
Time on Site
6.3Mins
Pages per Visit
10.0
Bounce Rate
39%
How fast is Ocado growing?
Ocado has grown by 50.1% in the last 6 months according to SimilarWeb.
How do people interact with Ocado?
Last month, Ocado received 6M visitors who spent an average of 6.3 minutes on the website and visited 10.0 different pages per session. Overall, 39% of people bounce on the first visit.
How do people find Ocado?
3.4M people (59%) visit Ocado directly. 1.7M (30%) people search for them in Google. Whereas, 192.3k (3%) discover Ocado through Facebook, Reddit, and YouTube. 356.2k (6%) visitors come from Ocado's email newsletters. Finally, 50.7k (0.9%) people come from affiliates and or paid referrals.
Who uses Ocado?
Ocado's top market is the United Kingdom and they receive 5.5M (95.7%) people.Then the 2nd is United States with 34.4k (0.6%).The 3rd is is Ghana with 23.5k (0.4%).
Traffic Growth (last 6 months)
What are Ocado's ads on Google?
Google Ads
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Discover our 10,000 offers. It's the perfect time to try Ocado. One hour delivery slots · Choose over 10,000 offers · Low Price Promise
evian c/o Virgil Abloh™ 2020 - Activate Movement Bottle
https://www.ocado.com/products/evian-x-virgil-abloh-activate-movement-x-soma-glass-water-bottle-white-530859011
Shatter Resistant, Easy-Grip, Natural Bamboo Cap, “Activate Movement” Print. Smooth Design For A Comfortable Drinking Experience. Buy Yours Online Today. Hydration Everywhere. Limited Edition. 100% Refillable. BPA-Free Materials.
Nanny Care Goat Milk 900g - £20 off your first Ocado shop
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Discover the Online Supermarket Free Delivery Wednesdays · One hour delivery slots · Low Price Promise
Keyword: nanny care formula
What do Ocado's customers say about them?
Review Score
3.6/5
Total Reviews
13392
Info
Ocado5 Star
30.0%
4 Star
0.0%
3 Star
20.0%
2 Star
5.0%
1 Star
45.0%
Read reviews that mention
Jackie Eley
My first Ocado delivery today and I am…
Reviewed on 2021-05-25T08:56:48
My first Ocado delivery today and I am very impressed the drive was extremely nice and polite and took his time to explain the different coloured bag handles.I will certainly use Ocado again.
read more
Lyn
What happened to the Ocado I used to praise?
Reviewed on 2021-05-24T20:54:41
For a long time I couldn't fault Ocado. I am allergic to Cow's milk and they had a good range ofproducts that I enjoyed and the drivers were always friendly and helpful.
Now one by one all the milk free products I used to enjoy are being replaced with M&S meals that are either milk free and unhealthy and tasteless or they are vegan but contaminated with milk so I can no longer buy them. I have placed many product requests but they are either ignored or the product is brought back only to be constantly out of stock.
Every delivery now at least two of my ready meals have been crushed and are leaking and having to be thrown away. Some of the drivers now are rude and unhelpful.
I am disabled and not able to manage all my own shopping. I feel trapped in this situation as it is very difficult to get a delivery slot with anyone else. I would change to another company now if I could.
read more
MsMaGa
A few lines from loyal customers
Reviewed on 2021-05-23T18:48:17
It is so much easier to complain about something rather than praise. No issue with my shopping whatsoever.Ocado was always looking after us. Each inquiry has been solved within days. Customer service is very efficient, delivery drivers are always ever so nice and helpful.
I know it was different during lockdown and ocado had a few hiccups but I understand it was a very new situation for all of us.
Thanks for all your help for a loyal customers.
read more
Rose Bush
I dislike the carrier bag and subsitute's policy
Reviewed on 2021-05-23T09:10:07
I dislike the carrier bag policy, and I dislike the substitute policy. I don't want carrier bags andI don't want substitute and yet I cant opt out of either.
I dislike my shopping being carried from the van to the door 6 bags at a time and the food being squashed. This happens time and again. Please stop it.
I dislike paying for a smart pass and yet not being able to get a delivery from mid December to the end of January simply because of the band wagon jumpers. Ocado you really do need to listen to your customers.
I am also fed up of the Marks and Spencer's range being so much more expensive here than it is in store.
I got fed up of waiting for the manager to call me back, if you have no intention of Adrian ringing me then don't promise it.
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Justin
Ocado is losing its product choice because of M&S
Reviewed on 2021-05-22T17:05:04
Ocado has a great service culture but it is being let down by changes to its product line.I get the distinct sense that M&S is driving what can only be viewed as detrimental changes to the product line.
As a vegetarian, I have for years purchased Ocado’s Red Kidney beans. Ocado’s product has been a competitive 55 pence but following the M&S merger Ocado’s version has now been discontinued and you can only buy M&S Red Kidney beans at 70 pence - a 27% price increase!
Other products have been dropped - frozen chopped garlic and chopped ginger are no longer available. Frozen mixed berries are no longer available.
And I have noted that Ocado extra virgin oil, which is competitively priced has been out of stock for a while. The alternatives are twice the price of Sainsbury’s, as an example.
As a loyal customer, I do not want Ocado to succumb to selling less for more. It has the ability to offer the widest range of products at competitive prices. It must not reduce its product range because of some M&S strategy.
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Joss
The product range has suffered badly from the M&S deal
Reviewed on 2021-05-21T12:00:23
Like another reviewer, I have now cancelled my regular shop. Initially, M&S created new products to replace Waitrose ones that M&S didn't do.These are now being dropped. Ocado's exclusive parmesan has now vanished. The fresh line from Reflets has vanished, so they no longer do a proper raw-milk Camembert. I suspect M&S is pushing Ocado to drop any products that directly compete with them. Waitrose didn't have that problem, but then Waitrose has always stocked competing products. M&S has always been own brand.
Generally speaking, the M&S quality does not match Waitrose when it comes to general goods, and my shopping basket has suffered as a consequence.
Ocado have now moved to my "use occasionally" list having used them weekly for a long time.
read more
John Matthews
Out of stock a huge issue
Reviewed on 2021-05-21T08:53:00
UPDATE - re the standard corporate reply below, I have sent them a DM and spoken to them,they continue to stand by their carrier bag estimation system that is systematically overcharging all their customers for the plastic bags, this is illegal! They have now agreed to correctly refund the unused portion of my “smart” pass. Out of stock a huge issue. I am so disappointing by the service. I moved to Ocado when they merged with M&S but week after week 8 months after the merger I get ridiculous swaps even for a Friday deliveries which ruin planned weekend meals. Given the systems are supposed to be state of the art, with Ocado trying to sell them around the world and home deliveries are sourced from only 4 UK delivery hubs, it is very surprising I am getting these swaps even when i have put them on the order the evening before delivery! Ocado have dropped key M&S lines that i have ordered on line and collected from Marks stores. I have asked for a refund on the annual pass and been told i get the difference between the annual pass and the individual delivery slots, rather than the difference between the monthly pass cost x no of months and the annual pass (sorry thats just a con).. They also (over)estimate rather than charge for the actual number of bags received which is extremely poor retail practice at best and almost certainly illegal. An example of this, we often book the slot a few weeks in advance and put enough items in the basket to get over the min delivery charge. On one occasion i put 3 x boxes of beer in the basket, checked out and forgot to do the full shop at a latter date. We were charged for 12 (twelve ) carrier bags no bags were delivered) we sent the beer back, which was all that was on the shop but the bags were not refunded until i queried why they had not been refunded automatically.
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Monika Schott
Horrible driver - rude, noisy, inconsiderate
Reviewed on 2021-05-20T22:57:30
Delivery arrived after 11pm (booked slot 9-10), no notification about any delays. No woman living on her own wants to have to open her door to a male stranger at almost midnight.Driver Noel was incredibly rude. No apology whatsoever. Super noisy, woke up the whole house with no concern about the late hour. Refused to help carry the bags upstairs (1st floor) despite me clearly having difficulties to walk due to a leg injury. Told me to do it myself because he was running behind. Not my problem. Tore my calf muscle again as I was carrying the bags up the stairs, I'm in so much pain right now, I feel sick. 4 months of recovery for nothing because of an incompetent rude delivery driver who wasn't decent enough to help out an injured woman. What am I supposed to do with that now? Ocado service is up and down but this really takes the cake. Stop hiring drivers that clearly hate their job.
After complaining to Ocado I was offer a £10 voucher for my inconvenience.
read more
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