Review (August 2025)

A leader in the user experience field, nn/g conducts groundbreaking research, trains and certifies ux practitioners, and provides ux consulting to clients.

3M

Estimated Revenue

1.65M

Website Visitors

4/5

Trustpilot Score

What do we know about Nielsen Norman Group?

Estimated Revenue (2020)

$3M

Total Employees

70

Founded

1998

Industry

Internet

Location

Fremont, United States

About

Nielsen Norman Group: A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Social Links

Alexa Ranking: 13182

What is Nielsen Norman Group's Revenue?

Nielsen Norman Group's estimated revenue for 2024 is $3M.

What does Nielsen Norman Group do?

Evidence-Based User Experience (UX) Research, Training, and Consulting: Nielsen Norman Group is headquartered in Silicon Valley, with offices in ten additional locations throughout the United States. Services are provided world-wide. Helps clients manage the product and service design process to produce effective, profitable results. Publishes a series of deep, well-researched white papers on a broad range of UX topics. Hosts the UX Conference in the U.S., Canada, Europe U.K., Asia, and Australia and manages the certification process for the UX Certified (UXC) and UX Master Certified (UXMC) certificates.

What are the monthly traffic metrics for Nngroup?

6/mo Traffic Growth

-7.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.6Mins

Bounce Rate

67%

How fast is Nngroup growing?

Nngroup has grown by -0.9% in the last 6 months according to SimilarWeb.

How do people interact with Nngroup?

Last month, Nngroup received 2M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Nngroup?

519.9k people (32%) visit Nngroup directly. 870.2k (53%) people search for them in Google. Whereas, 58.2k (4%) discover Nngroup through Facebook, Reddit, and YouTube. 12.7k (1%) visitors come from Nngroup's email newsletters. Finally, 385.5 (0.0%) people come from affiliates and or paid referrals.

Who uses Nngroup?

Nngroup's top market is the United States and they receive 475.1k (28.9%) people.
Then the 2nd is India with 104.3k (6.3%).
The 3rd is is United Kingdom with 89.6k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nngroup's ads on Google?

Google Ads

UX Conference 2017 - Full-day, in-depth courses - nngroup.com‎

https://www.nngroup.com/ux-conference/

Training courses: Web usability Application design, Web-writing, IA

UX Conference 2017 - Full-day, in-depth courses - nngroup.com‎

https://www.nngroup.com/ux-conference/

6 days with expert speakers: Web and mobile design findings

Keyword: ux conference

UX Conference 2017 - Full-day, in-depth courses - nngroup.com‎

https://www.nngroup.com/ux-conference/

Training courses: Web usability Application design, Web-writing, IA

UX Conference 2017 - Full-day, in-depth courses - nngroup.com‎

https://www.nngroup.com/ux-conference/

6 days with expert speakers: Web and mobile design findings

Keyword: web development conference

UX Conference 2017 - Full-day, in-depth courses - nngroup.com‎

https://www.nngroup.com/ux-conference/

Training courses: Web usability Application design, Web-writing, IA

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