Review (August 2025)

Wwbt nbc12 is central virginia's breaking news and first alert weather forecasting leader for richmond, chesterfield, hanover, henrico and surrounding communities.

13.29M

Estimated Revenue

1.5M

Website Visitors

4/5

Trustpilot Score

What do we know about WWBT/NBC12 Raycom Media?

Estimated Revenue (2020)

$13.29M

Total Employees

110

Founded

1956

Industry

Broadcast Media

Location

Richmond, United States

About

WWBT/NBC12 Raycom Media: WWBT NBC12 is Central Virginia's breaking news and first alert weather forecasting leader for Richmond, Chesterfield, Hanover, Henrico and surrounding communities.

Social Links

Alexa Ranking: 375987

What is WWBT/NBC12 Raycom Media's Revenue?

WWBT/NBC12 Raycom Media's estimated revenue for 2024 is $13.29M.

What does WWBT/NBC12 Raycom Media do?

What would become NBC12 signed on the air on Sunday, April 29, 1956. At the time it was WRVA-TV and it was a CBS affiliate. Over the years that followed, the station was affiliated with CBS, ABC and finally NBC. Our history, and that of television in Richmond, is a story complete with corporate intrigue and government policy changes. One of the men who lived it, wrote it all down shortly before ...his death. "Roots to Satellites"​ is a history of TV in Richmond by Sanford Terry, the man who built what is now WWBT. From the corporate foot dragging that left WRVA third in the race, to the executive who felt the station should be built along the design of his "cow barn,"​ it's a story we hope even non-broadcasters will find fun to read. Find the full story here: http://www.nbc12.com/story/8129383/history-of-nbc12

What are the monthly traffic metrics for Nbc12?

6/mo Traffic Growth

-28.00%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.3Mins

Bounce Rate

72%

How fast is Nbc12 growing?

Nbc12 has grown by -24.1% in the last 6 months according to SimilarWeb.

How do people interact with Nbc12?

Last month, Nbc12 received 1M visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Nbc12?

593.9k people (40%) visit Nbc12 directly. 615.1k (41%) people search for them in Google. Whereas, 236.1k (16%) discover Nbc12 through Facebook, Reddit, and YouTube. 16k (1%) visitors come from Nbc12's email newsletters. Finally, 628.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Nbc12?

Nbc12's top market is the United States and they receive 1.4M (94.6%) people.
Then the 2nd is Canada with 14.3k (1.0%).
The 3rd is is United Kingdom with 9.2k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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