Review (July 2025)

Our living collections inspire visitors to appreciate, learn more about, plant, and protect our trees.

8.06M

Estimated Revenue

276.89k

Website Visitors

4/5

Trustpilot Score

What do we know about The Morton Arboretum?

Estimated Revenue (2020)

$8.06M

Total Employees

310

Founded

1922

Industry

Nonprofit Organization Management

Location

Lisle, United States

About

The Morton Arboretum: Our living collections inspire visitors to appreciate, learn more about, plant, and protect our trees.

Social Links

Alexa Ranking: 181988

What is The Morton Arboretum's Revenue?

The Morton Arboretum's estimated revenue for 2024 is $8.06M.

What does The Morton Arboretum do?

The Morton Arboretum is an internationally-recognized outdoor tree museum and tree research center located in Lisle, Illinois. As the champion of trees, the Arboretum is committed to scientifically-informed action, both locally and globally, and encouraging the planting and conservation of trees for a greener, healthier, and more beautiful world. Trees are a critical asset to our communities, our region, and our world, but they are under threat. Through research and worldwide partnerships, The Morton Arboretum is addressing the many challenges trees face today, bringing awareness to the important role trees play in our lives, and deepening the understanding of trees and the communities of plants, animals and people that rely on them. A four-season destination, The Morton Arboretum offers myriad experiences and programs that underscore the importance of trees and nature. On 1,700 acres, members and visitors can discover 4,500 different kinds of plants, educational exhibits, the award-winning Children's Garden, and 16 miles of hiking trails. Classes in horticulture, natural areas restoration, and botanical art, among other areas help inspire and grow nature advocates. The Morton Arboretum is a not-for-profit 501(c)(3) charitable organization, welcoming more than 1 million visitors annually.

What are the monthly traffic metrics for Mortonarb?

6/mo Traffic Growth

-37.90%

All Time Traffic Growth

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Monthly Hits

277k

Time on Site

1.0Mins

Bounce Rate

67%

How fast is Mortonarb growing?

Mortonarb has grown by 97.1% in the last 6 months according to SimilarWeb.

How do people interact with Mortonarb?

Last month, Mortonarb received 277k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Mortonarb?

102.1k people (37%) visit Mortonarb directly. 158.1k (57%) people search for them in Google. Whereas, 5.2k (2%) discover Mortonarb through Facebook, Reddit, and YouTube. 2.4k (1%) visitors come from Mortonarb's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Mortonarb?

Mortonarb's top market is the United States and they receive 259.2k (93.6%) people.
Then the 2nd is Canada with 5.5k (2.0%).
The 3rd is is India with 1.3k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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