Michigancat: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

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627M

Estimated Revenue

36.97k

Website Visitors

4/5

Trustpilot Score

What do we know about Michigan CAT?

Estimated Revenue (2020)

$627M

Total Employees

350 Founded

1944

Industry

Construction

Location

Novi, United States

About

Michigan CAT: Make Michigan CAT your trusted provider of new & used Caterpillar equipment. Visit one of our many convenient locations today to start your next project!

Social Links

What is Michigan CAT's Revenue?

Michigan CAT's estimated revenue for 2024 is $627M.

What does Michigan CAT do?

Michigan CAT is proud to be part of the elite group of Caterpillar dealers worldwide. The "Caterpillar" name originated in 1904 and today Caterpillar Inc. is a Fortune 100 Company. Michigan Cat has served Michigan for over 60 years and we work to bring equipment solutions for the diverse needs of our customers. We sell and service a wide-variety of equipment and we rent Caterpillar and other Preferred Manufactured Equipment for contractors. Our customers are the reason we exist. At Michigan CAT, we pride ourselves on superior customer satisfaction. As our customers' needs change, we adapt and grow to meet and exceed their expectations by offering them a full range of products and services. Our territory covers the entire state of Michigan from Petoskey to Dundee. From traditional equipment, to parts drops, to aggregates, to power systems, Michigan CAT serves all industries.

What are the monthly traffic metrics for Michigancat?

6/mo Traffic Growth

193.00%

All Time Traffic Growth

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Monthly Hits

37k

Time on Site

0.5Mins

Bounce Rate

49%

How fast is Michigancat growing?

Michigancat has grown by -60.7% in the last 6 months according to SimilarWeb.

How do people interact with Michigancat?

Last month, Michigancat received 37k visitors who spent an average of 0.5 minutes on the website and visited 6.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Michigancat?

6.1k people (16%) visit Michigancat directly. 29.1k (79%) people search for them in Google. Whereas, 1.8k (5%) discover Michigancat through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Michigancat's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Michigancat?

Michigancat's top market is the United States and they receive 16.6k (44.8%) people.
Then the 2nd is Canada with 4.5k (12.1%).
The 3rd is is United Kingdom with 2k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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