Review (August 2025)
Invest, borrow, and spend with one easy-to-use platform. get the most out of m1 when you sign up for a one-year free trial of m1 plus (a $125 value).
7M
Estimated Revenue
2.15M
Website Visitors
2.6/5
Trustpilot Score
What do we know about M1 Finance?
Estimated Revenue (2020)
$7M
Total Funding
$173.22M
Total Employees
200
Founded
2015
Industry
Financial Services
Last Funding Date
Series D Mar 2021
Location
Chicago, United States
About
M1 Finance: M1 Finance empowers you to manage your money and build wealth with ease. Just create and automate your portfolio and we'll take of the rest.
What is M1 Finance's Revenue?
M1 Finance's estimated revenue for 2024 is $7M.
What does M1 Finance do?
M1 is the intelligent, seamlessly integrated money management platform that puts your financial future in your hands. Our mission is to empower you to improve your financial well-being. M1 combines investing, borrowing, and cash management in one easy-to-use platform: - Invest: Build a portfolio of stocks and ETFs for free with an M1 Finance account. - Borrow: Unlock a low-cost flexible portfolio line of credit with just $10,000 invested. - Spend: Get the best of digital banking that integrates with your investments You can help us build the future of personal finance. Join the hundreds of thousands of smart investors already using M1.
What are the monthly traffic metrics for M1finance?
6/mo Traffic Growth
-11.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
9.5Mins
Pages per Visit
12.0
Bounce Rate
21%
How fast is M1finance growing?
M1finance has grown by -26.2% in the last 6 months according to SimilarWeb.
How do people interact with M1finance?
Last month, M1finance received 2M visitors who spent an average of 9.5 minutes on the website and visited 12.0 different pages per session. Overall, 21% of people bounce on the first visit.
How do people find M1finance?
1.6M people (74%) visit M1finance directly. 302.2k (14%) people search for them in Google. Whereas, 155.8k (7%) discover M1finance through Facebook, Reddit, and YouTube. 60.1k (3%) visitors come from M1finance's email newsletters. Finally, 5.2k (0.2%) people come from affiliates and or paid referrals.
Who uses M1finance?
M1finance's top market is the United States and they receive 2M (93.9%) people.Then the 2nd is Canada with 16.3k (0.8%).The 3rd is is Mexico with 6.6k (0.3%).
Traffic Growth (last 6 months)
What do M1finance's customers say about them?
Review Score
2.6/5
Total Reviews
7
Info
M1 Finance5 Star
14.3%
4 Star
0.0%
3 Star
14.3%
2 Star
0.0%
1 Star
71.4%
Read reviews that mention
Sergey Zelvenskiy
Stay away from M1 Finance
Reviewed on 2021-04-27T21:45:16
M1 Finance is absolutely not legit. They claim to have an investment account, what they offer is some ridiculous "pie" scheme,where the investor does not know the price the securities are bought at. They expose people to tax liability. When I transferred my assets there, they offered me to either sell the assets exposing me to tax liability, or freeze the account.
They run some shady scheme with margin account masquerading as personal loans. The information that the account holder can lose their assets if they borrow money is carefully hidden.
They have ridiculous hidden fees like $100 for withdrawing your assets.
read more
Illuminati Magister
Unable to make the simplest of features…
Reviewed on 2021-04-19T18:54:36
Unable to make the simplest of features to work. Don't invest with them . Been trying for an hour to unsubscribe or delete my account.Forgot my password and waited for half an hour for the email. Then the reset just didn't work. No unsubscribe on their spam mail. Jesus christ what is wrong with you .
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Knoulan Tanner
These people can't even produce a…
Reviewed on 2021-04-07T14:43:31
These people can't even produce a monthly statement on time. What a joke. If you can't trust them to be able to do a simple task like having a monthly statement available when they say they will,do you really want to trust them with your money. Stay Away!
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Eugene Ge
As soon as my deposit came to them they…
Reviewed on 2021-03-25T14:26:45
As soon as my deposit came to them they spent it on a stock i reviewed in their system.They decided that i want to buy it and when?!? w t f?
When i wanted to sell it they told me i can place a sell order but it will be bought either at 9:30am or at 3pm there are only 2 times of the day their system is able to sell it and it doesnt matter if dont like prices then. Their are in charge not you go speak with their customer service BOT. Not humans in this company only bots and it shows in their lack of brains with such a system.
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Ion Mura
So far i love this app
Reviewed on 2021-03-11T06:33:49
So far i love this app, and and for beginners also I think it’s great, as here you will be able to learn,also the debit option is good and the borrow option i like it to, to be there just in case
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Danny Parker
DO NOT USE M1! Don’t say you weren’t warned
Reviewed on 2021-02-09T01:26:04
This is not a review about the platform to say, this is more focused on the terrible, nonexistent customer service.Save yourself the stress and find another platform that will better assist you...
And save yourself the money that you will lose due to their crap way of full filling orders. You will lose money on your sales and you will over pay on your buys!
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Gerhard
Love the design
Reviewed on 2020-09-17T23:01:43
Love the design of the app and the platform, especially the investment pie options.Such a wonderful metaphor and minimalist approach. I decided to close my regular brokerage account and transfer the funds to M2. It’s the fourth day my account has been placed on pause or hold. No response from customer service other than standard acknowledgment of receipt of message. Still, the design beats all other fun tech designs out there. Too bad about the speed of service and response.
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