Review (August 2025)
With 40 million downloads and over 100 million pounds lost, lose it! is on a mission to help the world achieve a healthy weight through calorie tracking and personal nutrition education.
14.95M
Estimated Revenue
1.33M
Website Visitors
3.5/5
Trustpilot Score
What do we know about Lose It!?
What is Lose It!'s Revenue?
Lose It!'s estimated revenue for 2024 is $14.95M.
What does Lose It! do?
Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Downloaded by over 30 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 50 million pounds (and counting). Lose It! empowers its members to live healthier lives and achieve their weight loss goals through a connected community, motivation and challenges, nutrition & fitness guidance, and the insights that come from tracking daily calories, exercise, and nutrition. Lose It! is powered by proven nutritional science, robust behavioral data, and customer-centered software development. Founded in 2008, FitNow, Inc. d/b/a Lose It! is a private company headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.
What are the monthly traffic metrics for Loseit?
6/mo Traffic Growth
-0.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
3.7Mins
Pages per Visit
2.0
Bounce Rate
61%
How fast is Loseit growing?
Loseit has grown by -31.4% in the last 6 months according to SimilarWeb.
How do people interact with Loseit?
Last month, Loseit received 1M visitors who spent an average of 3.7 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.
How do people find Loseit?
1.2M people (88%) visit Loseit directly. 124.7k (9%) people search for them in Google. Whereas, 11.5k (1%) discover Loseit through Facebook, Reddit, and YouTube. 12.6k (1%) visitors come from Loseit's email newsletters. Finally, 66.5 (0.0%) people come from affiliates and or paid referrals.
Who uses Loseit?
Loseit's top market is the United States and they receive 1.1M (85.5%) people.Then the 2nd is Canada with 55.3k (4.2%).The 3rd is is United Kingdom with 49.4k (3.7%).
Traffic Growth (last 6 months)
What are Loseit's ads on Google?
Google Ads
Lose Weight Today | Start Your Weight Loss Journey
https://loseit.com/ovrd/
The food tracking app that helps you eat healthier and feel great. Over 90,000,000 pounds lost. Join the movement. Set a goal you can achieve this year. Download Our Mobile App. Balanced Approach. Sign Up For Free.
Keyword: free sample weight loss
Lose Weight Today | A Weight Loss App That Works
https://loseit.com/ovrd/
The food tracking app that helps you eat healthier and feel great. Over 90,000,000 pounds lost. Join the movement. Set a goal you can achieve this year. Sign Up For Free. Balanced Approach. Download Our Mobile App.
Keyword: dallas weight loss surgery
#1 Weight Loss App in America | Weight Loss Made Easy
https://loseit.com/ovrd/
Over 90,000,000 pounds lost. Join the movement. Set a goal you can achieve this year. The food tracking app that helps you eat healthier and feel great. Balanced Approach. Sign Up For Free. Download Our Mobile App.
Keyword: 1 diet supplement
Lose Weight Today | Start Your Weight Loss Journey
https://loseit.com/ovrd/
The food tracking app that helps you eat healthier and feel great. Over 90,000,000 pounds lost. Join the movement. Set a goal you can achieve this year. Sign Up For Free. Download Our Mobile App. Balanced Approach.
Keyword: lose weight free trial
What do Loseit's customers say about them?
Review Score
3.5/5
Total Reviews
11
Info
Lose It!5 Star
54.5%
4 Star
9.1%
3 Star
0.0%
2 Star
0.0%
1 Star
36.4%
Read reviews that mention
Michelle S.
I 100% credit "Lose It" for my 125lb weight loss
Reviewed on 2021-05-26T14:05:26
I have always struggled with my weight since a teen... I'm 5ft 9in. When I married in 1993, I weight 150lbs,after having 5 babies, each pregnancyhad gestational diabetes and I just kept packing on the pounds. I eventually got up to at least 285lbs and very unhappy with myself.
I have tried many many diets and never successfully.
I learned about Lose It and I love it!
It was tough at first, because I just really wasn't aware of just how much I was over eating. Lose It made me aware and trained me to rethink about how much I am eating. After maybe 2 or 3 months I got to where I could just look at my plate and think to myself... oh no you don't, that's way to many calories
I went from 285 to 165 in 14 months.
I blew my diet on a few occasions, but over all stuck with it... the first 6 weeks or so was the hardest, I wanted to eat more than Lose It suggested... but old habits are hard to break, and this program really helped me retrain myself and create better eating habits. I highly recommend it to people all the time.
While using Lose It, It made me aware of how many calories are in the foods I enjoy, so to stick to the caloric intake suggested, I just had to learn portion sizes and work those special foods I love into the program... I still ate and eat everything I love, not to many changes, just the portion size changes.
Cheesecake is my deadly sin, and I still was and still am able to enjoy my Cheesecake... I just had/have to plan it into the day and make smaller food portion sacrifices to work it in.
I have and have always had the FREE VERSION for approx 5 1/2 years now and it works for me.
I sometimes gain back a few pounds and turn back to the program and log my foods to help count calories and get me back on track.
YES I USE JUST THE FREE VERSION, cuz I'm that cheap! AND IT WORKS GREAT, for me. I HAVE BEEN USING THE FREE VERSION FOR ALMOST 6 YEARS ...and have kept my weight down for 5 yrs.
I have never had any of the issues others are mentioning , being charged, emails, customer service issues, but have never needed customer service. I do get a pop up when I first open the app asking if I want to upgrade and I just "x" it closed each time...NOT ONE SINGLE ISSUE FOR ME!
I HIGHLY RECOMMEND LOSE IT
wishing I could download a pic to prove my success using it
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Jennifer LaTurneau Reed
I thought it was a 7 day trial and THEN…
Reviewed on 2021-04-30T00:24:48
I thought it was a 7 day trial and THEN I could decide whether to use it or not. Instead it was calorie counting (which I didn't want).I was charged the $43 and they got free money and I'm not using it. I tried to get a refund through my bank and they couldn't help either. Beware users.
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Pompom Mania
Lose It is the best weight loss app…
Reviewed on 2021-04-01T11:07:49
Lose It is the best weight loss app that I have tried. Better than My Fitness Pal and better than "noom".They give you enough calories to lose weight at your own pace (less calories if you want to go faster, obviously). I can link a fitbit to it and I can add my own meals/foods. It does remind you to log your meals but doesn't nag you and you can turn the reminders off.
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Jane A
This is The One!
Reviewed on 2021-03-20T10:23:30
This is a really excellent calorie tracking app. If you pay the minimal annual charge, it's even better.I especially like: that you can quickly log and edit previous meal combinations, save recipes, calculate a fraction of something (eg .25 of a choc bar or recipe) and there has been literally no item I have been unable to find, either by name or bar code. It also links to my fitbit. I am waffling on, but it is so great when something works better than expected!
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lulu
Annoyingly worrying
Reviewed on 2021-02-26T10:17:28
Just looked this app. Did NOT confirm my email address but nevertheless my Free trial has started and I CAN’T,after trying different platforms and following app advice, see anywhere where I can unsubscribe!! I’m assuming that this is because Loseit will take the first payment after trial expires regardless!!!! Even if I don’t want to proceed!!! Is this sharp practice???? It seems to have logged a subscription onto my phone which I can’t remove!!! Shocking and annoyingly time consuming! Maybe their diet ploy is to keep you tied up on phone do you don’t have time to eat!?
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Adrian
What on earth is a “sugar cookie”?
Reviewed on 2020-12-11T21:31:28
Very good app- I managed to lose 20 lbs in around 2 months, however I was a little irked by it being very American.If I had a can of Coca Cola it would refer to it as “Soda”, biscuits were called “Sugar Cookies”, chocolate bars “candy” and courgettes something else I’ve never heard of. I can swear that where I come from I have never had soda, candy or sugar cookies! Occasionally I would scan the bar code of an item (mostly items from Marks and Spencer’s) and it would come up with an item that was totally different and from an American store.
All these things started to grate a bit after a while, so I stopped using it. I think I will wait for Lose It to offer a proper UK version, with UK names for things in British English.
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Ian Alexander
Wish I could give zero stars.
Reviewed on 2020-10-05T17:03:37
Wish I could give zero stars.
I downloaded the App four and a half weeks ago and because it didn'twork I uninstalled it.
I'm still getting emails from this company even though the emails were supposed to take two weeks before I didn't receive any more. GDPR regulations state that unsubscribing from emails is immediate.
Contacting Customer Service is impossible as you get through to a page where you think your question is going to be sent to the company but comes back with answers to irrelevant questions.
If you're happy with the App crashing, them breaking GDPR regulations and not being able to get through to Customer Services if you need to then go with them. I would say stay well clear.
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Marlene Broady
Use it to Lose it! I love it.
Reviewed on 2020-07-02T19:15:33
Use it! This app changed my life about 8 years ago. I lost a ton of weight and then stopped using it about 2 years after my weight loss and I gained about 20 lbs.back. I decided to download the app again and once again it’s changing my life. This app is easy to use and works great at helping you set goals and stick to them. When you actually see the calories in a food item it helps you make better choices. I’m already down 11 lbs after 31 days and looking forward to losing it all and keeping it off this time.
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