Review (August 2025)

Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. discover our brands and values.

31.13B

Estimated Revenue

680.66k

Website Visitors

2.2/5

Trustpilot Score

What do we know about L'Oréal?

Estimated Revenue (2020)

$31.13B

Total Employees

79000

Founded

1909

Industry

Cosmetics

Location

Clichy, France

About

L'Oréal: Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.

Social Links

Alexa Ranking: 26905

What is L'Oréal's Revenue?

L'Oréal's estimated revenue for 2024 is $31.13B.

What does L'Oréal do?

Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents. Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Active Cosmetics, and Professional Products. Our 36 international brands include Kiehl's, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L'Oréal Paris, and more. For more than a century, L'Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires. That's about us… now what about you? You are driven and up for a challenge! You're passionate about putting your best foot forward, but you're not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we're always looking for new people to join our teams. If you are ready to take charge of your career and join us, you're one click away: https://careers.loreal.com/en_US/content Interested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Freedom to go beyond, that's the beauty of L'Oréal.

What are the monthly traffic metrics for Loreal?

6/mo Traffic Growth

5.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

681k

Time on Site

3.0Mins

Bounce Rate

48%

How fast is Loreal growing?

Loreal has grown by -21.9% in the last 6 months according to SimilarWeb.

How do people interact with Loreal?

Last month, Loreal received 681k visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Loreal?

167.3k people (25%) visit Loreal directly. 314.9k (46%) people search for them in Google. Whereas, 112.7k (17%) discover Loreal through Facebook, Reddit, and YouTube. 9.4k (1%) visitors come from Loreal's email newsletters. Finally, 8k (1.2%) people come from affiliates and or paid referrals.

Who uses Loreal?

Loreal's top market is the United States and they receive 120.4k (17.7%) people.
Then the 2nd is France with 70.7k (10.4%).
The 3rd is is Indonesia with 46.9k (6.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Loreal's customers say about them?

Review Score

2.2/5

Total Reviews

224

Info

L'Oréal
5 Star
25.0%
4 Star
0.0%
3 Star
5.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Vilma

Creme 10 extra light blonde is a great

Reviewed on 2021-05-07T06:21:45

Creme 10 extra light blonde is a great. It doen't damage my hair and teh color lays well.
Huonita

STOP ANIMAL CRUELTY

Reviewed on 2021-05-02T10:23:57

Vote with your wallets people! I am absolutely disappointed to know that you are using animal testing and therefore this unnecessary and disgusting animal cruelty cannot be tolerated anymore!I have been buying your products for long time, but as soon as I got to know this, I decided not to use your products and switch to brands that do not do this anymore. There are alternatives to avoid it and so many brands are switching to cruelty-free. If you care at all about poor animals and people in general, you should be more considerate.
read more
Jill Wheeler

Manuka honey age perfect day cream

Reviewed on 2021-05-02T09:49:35

This cream feels nice on your skin but leaves bits all over your face which need to be wiped off,therefore requiring another moisturiser to be put over the top. I have the night cream version which doesn't do this. Don't waste your money on this product
read more
aara

THEY TEST ON POOR INNOCENT ANIMALS AND…

Reviewed on 2021-04-27T20:13:59

THEY TEST ON POOR INNOCENT ANIMALS AND THEY THINK THAT’S OKAY WHEN IT IS NOT!!! PLEASE BAN THIS STORE OR MAKE IT ILLEGAL TO TEST ON ANIMALS!!!IF I COULD GIVE IT ZERO STARS I WOULD!!! YOU L’ORÉAL WORKERS ARE STUPID IDIOTIC A$$HOLES
read more
Paola Mazas

THEY TEST ON ANIMAlS AND THINK ITS OK

Reviewed on 2021-04-25T06:53:54

THEY TEST ON ANIMAlS AND THINK ITS OK. They also claim that it’s necessary. If it’s so necessary then test on humans.I would like the CEO to be tested on, see how he likes it. HORRIBLE brand.
read more
Angela

This Product is Amazing!!

Reviewed on 2021-04-21T05:47:29

I’ve used L’Oréal hydra genius moisture for several years and I have to say this is the best moisturizer ever !I’m in my 60’s and the only way to describe how it feels is ... “it’s like giving your face a drink of water.” The product is amazing!! Well done L’Oréal.
read more
Abigail

STOP ANIMAL TESTING LOREAL!

Reviewed on 2021-04-19T16:13:47

STOP ANIMAL TESTING LOREAL!! (And other companies) PLEASE!! GIVE ANIMALS A CHANCE TO LIVE THERE LIVES!!AND LET THEM BE FREE! INSTEAD OF BEING COUPED UP IN A SMALL BOX WHERE THEY SUFFER IM DISGUSTED BY THIS!!
read more
Natalia Kaminska nat

The WORST BECAUSE THEY USE ANIMALS FOR…

Reviewed on 2021-04-18T18:37:31

The WORST BECAUSE THEY USE ANIMALS FOR TESTING THERE PRODUCTSSSSS

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