Review (August 2025)
Lifelock monitors for identity theft and threats. sign up with one of the most trusted identity theft protection providers to help safeguard your credit, identity and bank accounts against identity theft.
641.53M
Estimated Revenue
1.45M
Website Visitors
1.5/5
Trustpilot Score
What do we know about LifeLock?
Estimated Revenue (2020)
$641.53M
Total Employees
390
Founded
2005
Industry
Consumer Services
Location
Tempe, United States
About
LifeLock: LifeLock monitors for identity theft and threats. Sign up with one of the most trusted identity theft protection providers to help safeguard your credit, identity and bank accounts against identity theft.
What is LifeLock's Revenue?
LifeLock's estimated revenue for 2024 is $641.53M.
What does LifeLock do?
LifeLock is a modern identity theft protection company. And with the flood of mobile technology and apps, consumer behaviors and expectations are changing—right along with what "identity" actually means. So we enable protection with convenience and put you in control of being uniquely you. Since 2005, we have been a leading provider of proactive identity theft protection services for consumers. We leverage unique data, science and patented technology and provide identity threat detection and comprehensive remediation services. With more than 4.4 million members, we're committed to providing our consumers some peace of mind amid the threat of identity theft. LifeLock was named in 2016 Online Trust Honor Roll and recognized for excellence in consumer protection, data security, and responsible privacy practices.
What are the monthly traffic metrics for Lifelock?
6/mo Traffic Growth
26.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
2.2Mins
Pages per Visit
3.0
Bounce Rate
52%
How fast is Lifelock growing?
Lifelock has grown by -34.5% in the last 6 months according to SimilarWeb.
How do people interact with Lifelock?
Last month, Lifelock received 1M visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.
How do people find Lifelock?
789.4k people (55%) visit Lifelock directly. 494.3k (34%) people search for them in Google. Whereas, 1.2k (0%) discover Lifelock through Facebook, Reddit, and YouTube. 13.3k (1%) visitors come from Lifelock's email newsletters. Finally, 76.6k (5.3%) people come from affiliates and or paid referrals.
Who uses Lifelock?
Lifelock's top market is the United States and they receive 1.4M (94.4%) people.Then the 2nd is United Kingdom with 8.1k (0.6%).The 3rd is is Germany with 7.7k (0.5%).
Traffic Growth (last 6 months)
What do Lifelock's customers say about them?
Review Score
1.5/5
Total Reviews
46
Info
LifeLock5 Star
45.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
55.0%
Read reviews that mention
Dianne
Long Time Customer...Goodbye Lifelock!!
Reviewed on 2021-04-27T16:55:35
I was a customer of Lifelock for about 13 years. In the beginning it was a great service.I trusted that my info was well protected, and that gave me peace of mind. However, in the past few years Lifelock services have declined quite a bit, in my opinion. I was constantly receiving alerts that my bank acct # needed to be re-entered as it kept disappearing and was not currently protected. I re-entered my info quite a few times in the past couple of years. Also, lately, when I would write a large check or make a large account to account transfer, it would sometimes take several days before I would get an alert to verify. In the early days I would get an alert almost immediately and certainly that same day. Also, my credit score was last updated in December 2019! I made several calls to customer service regarding these matters with absolutely no change. It does not appear to me that customer service reps are US based as they were when I signed up about 13 years ago. They have a hard time understanding consumer problems and I had a hard time understanding their broken English each and every time that I called. I finally cancelled and went with another company. I would not recommend Lifelock. I lost trust in them long ago.
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James D. Brown
FRAUD
Reviewed on 2021-03-08T04:46:18
Opened my email tonight to find SIX LifeLock emails.
The first asked me to confirm my email address.(I didn't as I never created the account.)
The second said that the non-existent account had been updated.
The third was a welcome email for the account I never created.
The forth was a dire warning about what they found about me on the 'dark web'.
The fifth was an order confirmation for a purchase I never made. (And you know where they can file that bill)
The sixth was thanking me for staying with LifeLock. (Which again, I never signed up for.)
(All of these emails have been saved in case they are needed as evidence.)
Analysis of the headers show that three of the emails came from oracle.com and three came from symantic.com, so this wasn't the work of some 3rd world phisher.
I'm left with two possibilities: Either NortonLifeLock is using fraudulent marketing tactics to try to phish out new 'customers', or somebody's breached their security, and turned them into a spambot. Either way, it's a company that I refuse to do business with.
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Robert Joe Sackman
Never ever ever waste your money here
Reviewed on 2020-11-02T03:58:10
Never ever ever waste your money here. Enrollment is easy... cancellation nearly impossible.Not a single person in customer service speaks understandable english. Horrible waste of money and shame on anyone who advertises this as legitimate business.
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Dorothy Williams
Reporting Problem and I was told to call Equifax!!!
Reviewed on 2020-09-16T19:46:21
Been a member since 2014 and have paid escalating rates every year. Last month, my credit ratings stopped being displayed.When I called to find out what is going on and how were they monitoring my credit and identity theft, the first person told me to upgrade, the second told me to call Equifax to find out why they were not sending the data to LifeLock??? No explanation as to why I wasn't getting data from the other reporting credit agencies. After two calls, long holds for supervisors that never came on the line, when I requested a manager, they hung up on me.
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Ava
LifeLock waste of time and money
Reviewed on 2020-09-01T19:52:36
Do not waste your money on LifeLock. No customer support. I have had LifeLock for several years but after Norton got involved it is a mess.They kept cancelling my account and it would take hours to get reinstated then it would be cancelled again. When I updated my alarm system for my home they had a free promo with LifeLock for one year and I called LifeLock to make sure it was as good as what I was paying for. LifeLock told me same plan but it was not. In August updated to LifeLock Advantage plan and they gave it to me free for one year. Thought I was set and they set it up then cancelled me again. Called and gave them reference number and they stopped cancellation. Then cancelled again no one could help me so will try Zander. Zander doesn’t monitor credit cards but identity theft has good reviews. If you want a headache join LifeLock. Not sure how they ever get a good review must be paying people or related. A hot mess.
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Denise
I have to agree with all these negative…
Reviewed on 2020-08-29T15:30:05
I have to agree with all these negative reviews. I just got Lifelock this morning and have a splitting headache from dealing with them.It has been HOURS. Where do I begin? First of all, they "notify" you of a breach. Big woop! I've already been notified of breaches - that's why I'm using them. They do nothing else other than notify you. They tell you that you have Norton to protect "up to 5 devices" and they'll even send you a link to download it. Then you will not be able to get your protection. Why? Because they need a good PAYMENT METHOD on your account before they can process your Norton protection. My credit card was breached. I used Paypal to pay for my subscription and now they need a card all of a sudden? To make matters worse, the people I have dealt with are the lousiest in the business. The customer service rep told me to hold my horses and was a defensive jerk. He first told me that my plan did not have cover computer protection, then he said "we need to get a valid payment method before we can set you up for protection"..... When I questioned him he said things to me like, "when did I say that? I never said that, when did you hear those words come out of my mouth?". These people read from scripts and it's all about the money. HORRIBLE, HORRIBLE, HORRIBLE. On top of having my identity stolen, the 3 1/2 hours I've dealt with them have made it a million times worse. Just canceled!
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Larry Fisher
Lifelock which WAS a great company but…
Reviewed on 2020-05-22T18:12:17
Lifelock which WAS a great company but is now associated with Norton, an up and coming bunch of ransomware distributors.The Norton 360/Lifelock purports to protect your identity and devices, but the downloaded files become like a bad case of herpes. You have them for life. In my case I was able to access a fix removing the files and pop-ups, but it cost me $70 US for a short conversation with a Norton rep in India that barely spoke English. She sent me a zip file that was very difficult to use but eventually the Norton pop-up virus was gone (I hope). The internet is full of fixes but none of them work. So I paid the ransomware fee to Norton and a day later was finally free of pop-ups that occurred so often, my computer was effectively disabled. I lost a whole week of computer use. So I advise you avoid Lifelock because they are joined at the hip to the latest ransomware scammer (Norton)
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Donna Waddington
Good god what have I done???
Reviewed on 2019-12-30T03:50:47
I have now had account with trustpilot.com for about 3 or 4 months my first data breach happened and approximately June or July and I went and I got the premium LifeLock package.I called in when an item of mine was compromised and they could not find my account they had no record of me being a client they put me through insane measures of telling them who I actually was when my entire identity was stolen so I had no way of doing so. And the Capital One data breach happened so I got a year of free credit and data monitoring from no other than LifeLock and it happened all over again and I'm sitting in the same situation right now I do not recommend this company or I can when you go with another company to protect your data and your identity trust me you will thank yourself if you do not go with this company they are being no help to me they are the most on Cooperative company and unhelpful Company I've ever dealt with in my life
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