Review (August 2025)

With group fitness workouts, healthy living advice, exercise equipment, music, and gym clothing, we're on a mission to create a fitter planet - join us.

8.08M

Estimated Revenue

570.52k

Website Visitors

3.3/5

Trustpilot Score

What do we know about Les Mills International?

Estimated Revenue (2020)

$8.08M

Total Employees

2100

Founded

1968

Industry

Health Wellness And Fitness

Location

Auckland, New Zealand

About

Les Mills International: With group fitness workouts, healthy living advice, exercise equipment, music, and gym clothing, we're on a mission to create a fitter planet - Join us.

Social Links

Alexa Ranking: 113375

What is Les Mills International's Revenue?

Les Mills International's estimated revenue for 2024 is $8.08M.

What does Les Mills International do?

We inspire millions of people to get moving every week. They engage with us and rely on us for the world's best group training. We mix great music and cutting-edge science to help people fall in love with fitness. Our workouts are licensed by 19,500 partners in 100 countries around the world. We support each of these partners to build relationships that extend beyond memberships, providing them with research, marketing and new workouts every three months. Our tribe of 135,000 certified instructors bring LES MILLS™ workouts to life. Every day Les Mills' programs, such as BODYPUMP™, BODYCOMBAT™, BODYBALANCE™, RPM™, LES MILLS GRIT™ and more, pack out fitness studios around the globe. The future of fitness is merging physical and digital. We are leading the way with immersive training and workouts on demand. Our mission is a fitter planet. Are you ready to join us?

What are the monthly traffic metrics for Lesmills?

6/mo Traffic Growth

20.30%

All Time Traffic Growth

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Monthly Hits

571k

Time on Site

1.2Mins

Bounce Rate

62%

How fast is Lesmills growing?

Lesmills has grown by -28.6% in the last 6 months according to SimilarWeb.

How do people interact with Lesmills?

Last month, Lesmills received 571k visitors who spent an average of 1.2 minutes on the website and visited 3.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Lesmills?

149.1k people (26%) visit Lesmills directly. 364.2k (64%) people search for them in Google. Whereas, 13.7k (2%) discover Lesmills through Facebook, Reddit, and YouTube. 8.9k (2%) visitors come from Lesmills's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Lesmills?

Lesmills's top market is the United States and they receive 158.1k (27.7%) people.
Then the 2nd is United Kingdom with 76.3k (13.4%).
The 3rd is is Germany with 37.1k (6.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Lesmills's customers say about them?

Review Score

3.3/5

Total Reviews

1

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