Review (August 2025)

Fun, colourful and inspirational, legoland® is where awesome awaits for families looking for a great day out, or the ultimate vacation experience. visit our theme parks and hotels located in florida, california and new york

19.23M

Estimated Revenue

1.56M

Website Visitors

3.7/5

Trustpilot Score

What do we know about LEGOLAND California Resort?

Estimated Revenue (2020)

$19.23M

Total Employees

650

Founded

1999

Industry

Leisure Travel Tourism

Location

Carlsbad, United States

About

LEGOLAND California Resort: Fun, colourful and inspirational, LEGOLAND® is where awesome awaits for families looking for a great day out, or the ultimate vacation experience. Visit our theme parks and hotels located in Florida, California and New York

Social Links

Alexa Ranking: 29693

What is LEGOLAND California Resort's Revenue?

LEGOLAND California Resort's estimated revenue for 2024 is $19.23M.

What does LEGOLAND California Resort do?

Fun, colorful and inspirational, LEGOLAND® is where awesome awaits for families looking for a great day out, or the ultimate short break experience. LEGOLAND® California Resort is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick. Our Model Citizens (or MCs) are one of the main attractions of our park and create the guest experience that makes our park unique. As an MC you will play a role in creating an interactive experience for the children and families who will visit our park. We have an action phrase, a daily reminder of our special brand of service excellence: "Make Someone a Hero Today!" This is our approach to the way we treat our guests and each other, and makes each day a fun and rewarding experience. By joining LEGOLAND California Resort you are not only joining our LEGOLAND family, but also joining a global family, Merlin Entertainments (our parent company). Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. We operate over 100 attractions, nine hotels and three holiday villages in 23 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The Coca-Cola London Eye, Gardaland Resort, Heide Park Resort and Alton Towers Resort, and the objective at each is to provide a truly memorable experience and a great day out for all the family. All of which helps to cement our reputation as one of the world's leading leisure and entertainment companies. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.

What are the monthly traffic metrics for Legoland?

6/mo Traffic Growth

-77.00%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

4.5Mins

Bounce Rate

47%

How fast is Legoland growing?

Legoland has grown by -63.2% in the last 6 months according to SimilarWeb.

How do people interact with Legoland?

Last month, Legoland received 2M visitors who spent an average of 4.5 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Legoland?

426.6k people (27%) visit Legoland directly. 1M (67%) people search for them in Google. Whereas, 9.4k (1%) discover Legoland through Facebook, Reddit, and YouTube. 4.8k (0%) visitors come from Legoland's email newsletters. Finally, 4.1k (0.3%) people come from affiliates and or paid referrals.

Who uses Legoland?

Legoland's top market is the United States and they receive 1.4M (89.7%) people.
Then the 2nd is United Arab Emirates with 20.5k (1.3%).
The 3rd is is Canada with 14.3k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Legoland's ads on Google?

Google Ads

The Official LEGOLAND® Hotel | The Ultimate LEGO® Experience‎

https://vacations.legoland.com/california/booking/Special-Offers/Ultimate-Resort-Package.html

Enjoy Themed Rooms, Nightly Entertainment & Being Steps Away From LEGOLAND Park! Family Breakfast Included. 2 & 5 Day Ticket Packages. Save On Tickets + Hotel. Highlights: Stay At A LEGOLAND Vacations Hotel, Special Welcome Gift For The Kids.

LEGOLAND® California Resort | Buy 1 Day, Get a 2nd Day Free‎

https://www.legoland.com/california/legoland-california/buy-tickets/tickets/tickets-page/

Includes Admission to SEA LIFE Aquarium. Buy Today. Interactive Family Fun. Save On Tickets + Hotel. 2 & 5 Day Ticket Packages. Highlights: Over 50 Rides, Shows And Attractions, LEGO Themed Hotels And Accommodation.

Halloween at LEGOLAND® | Save Up To $80 On Tickets Now‎

https://www.legoland.com/california/legoland-california/buy-tickets/tickets/tickets-page/

Awesomeness Awaits At The Park… After Dark! Brick-Or-Treat Party Nights Are Full. Of Live Shows, Candy Stations, Costume Contests, Dance Parties & LEGO® Builds. 2 & 5 Day Ticket Packages. Interactive Family Fun. Save On Tickets + Hotel. 1 Legoland Dr, Car

Legoland.com | LEGOLAND® Annual Pass | Save up to $80‎

https://www.legoland.com/california/legoland-california/buy-tickets/annual-passes/benefits-and-compare/

Enjoy a Full Year of Unlimited Admission, Free Parking, Special Events, and More! Limited time only. Buy Now. Interactive Family Fun. 2 & 5 Day Ticket Packages. Save On Tickets + Hotel.

Halloween at LEGOLAND® | Save Up To $80 On Tickets Now‎

https://www.legoland.com/california/legoland-california/buy-tickets/tickets/tickets-page/

Awesomeness Awaits At The Park… After Dark! Brick-Or-Treat Party Nights Are Full. Of Live Shows, Candy Stations, Costume Contests, Dance Parties & LEGO® Builds. 2 & 5 Day Ticket Packages. 1 Legoland Dr, Carlsbad, CA

What do Legoland's customers say about them?

Review Score

3.7/5

Total Reviews

12

Info

LEGOLAND California Resort
5 Star
20.0%
4 Star
20.0%
3 Star
20.0%
2 Star
40.0%
1 Star
0.0%
Read reviews that mention
David

kids loved it

Reviewed on 2019-04-05T17:46:02

kids loved it. not enough adult rides to keep our interest and luggin around those kids all day
Maria

The kids really liked LEGOLAND but I…

Reviewed on 2018-05-07T01:42:45

The kids really liked LEGOLAND but I couldn't believe how expensive everything was.The tickets were already around $100 each, then $15 small meals, the $2.50 bottled waters. Basically it had Disneyland prices but wasn't a Disneyland experience. Although the kids really enjoyed themselves Im to much of a penny pincher to spend over $500 for a day of fun and only be treated to an OK experience. I could have saved the money and probably had more fun with the kids at the beach.
read more
Eric Thalberg

Excellent service

Reviewed on 2018-04-16T14:49:00

Excellent service. Thanks
KATE ROBERTS

Bad day

Reviewed on 2016-09-06T09:12:06

Very dissapointed by our day spent at Legoland It was suppose to be an off peak day but it was so busy I really don't think they expected this many visitors.A members of staff said we didn't expect it to be this busy. A lot of the food places were closed so that means the ones that were open were very busy. The queues for the rides were very long 45 mins to even 70 minutes wait time!!!! They seems under staffed on the rides which I think added to the wait times Most bin were over flowing and rubbish on the floor. Personally I have been twice and both times were bad. I will not waste any more money visiting this place again ....
read more
mrs peake

OK, queues too long on a hot day with no shade and where a bottle of water is £2.50

Reviewed on 2015-08-22T17:45:18

we spent two days in legoland and although my kids had fun i would say that queuing for 1.5hrs in full sun for some rides was too much,some people left the queue because there kids couldnt cope with the heat. Had to spend about £20 just on drinks and ice creams in the queues to keep the kids hydrated. the shops had sold out of water and i had to by a capri sun for £1.50. not good. they charge extra for a Q bot which is essentially a queue jumper, the ultimate one costs £75.00 per person!!! each i mean £75 come on. while the rest of the plebs stand in a queue the better off jump the queues, at least we teach the kids early on how life works lol. a slush puppy £2.95 yo can by a drinks vessel for £7.50 and get free refills but £7.50!!! honestly its just all about the money at this place and therefore i wont come back, did have some memories but its a huge money making machine. Oh after you pay for your ticket, they will charge you £5.00 to park. if you want to pay closer the entrance thats £8.00. do you get the theme here, still if people pay the extra for the queue jumper and parking then i guess it wont stop them doing it.
read more

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