Review (August 2025)

Leadership newspaper is the leading daily news source in nigeria covering breaking news, politics, business, sports, entertainment and more..

10M

Estimated Revenue

2.92M

Website Visitors

4/5

Trustpilot Score

What do we know about Leadership?

Estimated Revenue (2020)

$10M

Total Employees

10

Founded

2004

Industry

Publishing

About

Leadership: Leadership Newspaper is the leading daily news source in Nigeria covering breaking news, Politics, Business, Sports, Entertainment and more..

Social Links

Alexa Ranking: 40818

What is Leadership's Revenue?

Leadership's estimated revenue for 2024 is $10M.

What does Leadership do?

Leadership was born on 1st October, 2004. On this particular day, the newspaper entered the Nigerian market as a weekly. The acceptance of LEADERSHIP by readers was almost instantaneous because of some factors: The Publisher, Mr. Sam Nda-Isaiah, was already a best-selling author, having published and launched a compilation of his articles in LAST WORD, a column he wrote for the Daily Trust newspaper. The column, which sold Daily Trust newspaper, was reintroduced in LEADERSHIP. Naturally, curious readers, who wanted to follow the columnist and assess his newspaper, became buyers of LEADERSHIP. By the end of 2006, the newspaper had already become popular as a barometer for gauging public policy issues. The newspaper, which was initially stitched like a book, became a must-read for the intelligentsia in Nigeria’s Federal Capital Territory, and indeed the entire nation.

What are the monthly traffic metrics for Leadership?

6/mo Traffic Growth

79.10%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

1.4Mins

Bounce Rate

63%

How fast is Leadership growing?

Leadership has grown by 22.5% in the last 6 months according to SimilarWeb.

How do people interact with Leadership?

Last month, Leadership received 3M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 63% of people bounce on the first visit.

How do people find Leadership?

1.6M people (56%) visit Leadership directly. 958.6k (33%) people search for them in Google. Whereas, 134.6k (5%) discover Leadership through Facebook, Reddit, and YouTube. 35k (1%) visitors come from Leadership's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Leadership?

Leadership's top market is the Nigeria and they receive 2.4M (80.6%) people.
Then the 2nd is United States with 134.8k (4.6%).
The 3rd is is United Kingdom with 64.2k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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E-commerce and Shopping

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7.87%

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