Review (August 2025)

Coverage you can count on in mid-missouri. find the latest news, weather and sports online and in the app.

15.35M

Estimated Revenue

670.45k

Website Visitors

4/5

Trustpilot Score

What do we know about KOMU 8 & Mid-Missouri CW?

Estimated Revenue (2020)

$15.35M

Total Employees

140

Founded

1953

Industry

Broadcast Media

Location

Columbia, United States

About

KOMU 8 & Mid-Missouri CW: Coverage you can count on in mid-Missouri. Find the latest news, weather and sports online and in the app.

Social Links

What is KOMU 8 & Mid-Missouri CW's Revenue?

KOMU 8 & Mid-Missouri CW's estimated revenue for 2024 is $15.35M.

What does KOMU 8 & Mid-Missouri CW do?

On December 21, 1953, KOMU 8 broadcast its signal for the first time. The station is a full-powered NBC affiliate operating as an independent commercial property. As such, KOMU 8 is the only major network affiliate in the United States that acts as a university-owned commercial television station utilizing its newsroom as a working lab for students. Recognized throughout the broadcast industry as the premiere training ground for television journalists, KOMU 8's newsroom creates a real-life lab experience for students attending The University of Missouri prestigious School of Journalism. Students have always been a part of the KOMU 8 experience. The station went on the air as an experiment of sorts, the brainchild of journalism professor Edward C. Lambert. Students served as interns in the early years, but in 1970, that all changed. Students began to fill the roles of reporters, writers, producers, and photographers for all the station's newscasts. Those students have gone on to work at the network level, in every state, and around the world. The station is located on Highway 63 just south of Columbia. Our antenna rises 774 feet above the ground sending out a digital signal of 13,600 watts. More than 150 thousand families live in KOMU 8's coverage area. KOMU 8 generates all its revenue from advertising with no state funding, and reinvests all surplus cash in continuous development of its educational mission. While KOMU 8 strives to bring the best education to its students, the news station also works to bring Mid-Missouri the best news coverage and has received numerous awards for its on air news coverage.

What are the monthly traffic metrics for Komu?

6/mo Traffic Growth

0.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

670k

Time on Site

1.1Mins

Bounce Rate

77%

How fast is Komu growing?

Komu has grown by 56.1% in the last 6 months according to SimilarWeb.

How do people interact with Komu?

Last month, Komu received 670k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Komu?

417.5k people (62%) visit Komu directly. 137.3k (20%) people search for them in Google. Whereas, 96.9k (14%) discover Komu through Facebook, Reddit, and YouTube. 4.2k (1%) visitors come from Komu's email newsletters. Finally, 263.8 (0.0%) people come from affiliates and or paid referrals.

Who uses Komu?

Komu's top market is the United States and they receive 661.3k (98.6%) people.
Then the 2nd is Canada with 1.8k (0.3%).
The 3rd is is United Kingdom with 1.3k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

Vrai

Engagement rings, wedding bands & fine jewelry with sustainably created diamonds. quality, simplicity and transparency without the markups... More

Category

Lifestyle

Monthly Traffic

511.17k

15.32%

Ad Spend

$254.04k

Moncler

Moncler online store... More

Category

Lifestyle

Monthly Traffic

879.13k

190.81%

Ad Spend

$98.16k

Digitalocean

Helping millions of developers easily build, test, manage, and scale applications of any size – faster than ever before.... More

Category

Computers Electronics and Technology

Monthly Traffic

9.75M

1.22%

Ad Spend

$72.13k