Review (August 2025)

Kcbd is the south plains' breaking news and severe weather forecasting leader for lubbock, levelland, brownfield, plainview, tahoka, post, crosbyton and the surrounding communities.

35M

Estimated Revenue

727.78k

Website Visitors

4/5

Trustpilot Score

What do we know about KCBD-TV?

Estimated Revenue (2020)

$35M

Total Employees

65

Founded

1953

Industry

Broadcast Media

Location

Lubbock, United States

About

KCBD-TV: KCBD is the South Plains' breaking news and severe weather forecasting leader for Lubbock, Levelland, Brownfield, Plainview, Tahoka, Post, Crosbyton and the surrounding communities.

Social Links

Alexa Ranking: 106027

What is KCBD-TV's Revenue?

KCBD-TV's estimated revenue for 2024 is $35M.

What does KCBD-TV do?

Since 1953, KCBD has consistently distinguished itself with a commitment to news and local programming. KCBD has a long-standing reputation as the News and Information Leader and a tradition of service to the community. It's the best station in the Lubbock market for your advertising dollars. Your Business can benefit from KCBD's strengths: Strong Anchors: Abner Euresti, Karin McCay, John Robison, Pete Christy, Sharon Maines, Steve Divine – anchors viewers have watched for decades – are joined by a new group of talented news anchors: Christy Hartin, Annie Taylor, Abby Reed and Natasha Sweatte. Commitment to the Community: KCBD is committed to help the community with Call For Action problem solving and community events such as Komen Race for the Cure, Community Coverage Tour and U Can Share Food Drive. Commitment to News: KCBD covers the Lubbock area with over 25 hours of news coverage each week – more news than any other station in the market. Consistent Programming: Thanks to the strength of NBC Prime (The Voice, Sunday Night Football, Biggest Loser) and high-quality syndicated products, such as Wheel of Fortune, Jeopardy and The Doctors, KCBD has a loyal and stable viewership base. Multi-platform: On-air, online and mobile, all 24-7. Our experienced, professional sales team will work with you: Your business is handled professionally, accurately and with your best interest s in mind. Your advertising schedules are customized using the latest research on the best programming placement for your budget. You are our long-term partner – not a quick sale.

What are the monthly traffic metrics for Kcbd?

6/mo Traffic Growth

-19.90%

All Time Traffic Growth

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Monthly Hits

728k

Time on Site

1.1Mins

Bounce Rate

76%

How fast is Kcbd growing?

Kcbd has grown by -21.4% in the last 6 months according to SimilarWeb.

How do people interact with Kcbd?

Last month, Kcbd received 728k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 76% of people bounce on the first visit.

How do people find Kcbd?

234.8k people (32%) visit Kcbd directly. 233.1k (32%) people search for them in Google. Whereas, 221.3k (30%) discover Kcbd through Facebook, Reddit, and YouTube. 791.1 (0%) visitors come from Kcbd's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Kcbd?

Kcbd's top market is the United States and they receive 630.7k (86.7%) people.
Then the 2nd is Canada with 17.8k (2.4%).
The 3rd is is United Kingdom with 13.6k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Kcbd's ads on Google?

Google Ads

Your Local Breaking News | Reliable Local News Channel

https://www.kcbd.com/

Tune in to weq and Find out Today's Local News. Our Station Is Built on Fairness. weq Is Your Local News!

Keyword: kcbd news lubbock

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