Review (March 2024)
Check car prices and values when buying and selling new or used vehicles. find expert reviews and ratings, explore latest car news, get an instant cash offer, and 5-year cost to own information on kbb.com.
190.57M
Estimated Revenue
19.54M
Website Visitors
1.5/5
Trustpilot Score
What do we know about Kelley Blue Book?
Estimated Revenue (2020)
$190.57M
Total Employees
400
Founded
1926
Industry
Automotive
Location
Irvine, United States
About
Kelley Blue Book: Check car prices and values when buying and selling new or used vehicles. Find expert reviews and ratings, explore latest car news, get an Instant Cash Offer, and 5-Year Cost to Own information on KBB.com.
What is Kelley Blue Book's Revenue?
Kelley Blue Book's estimated revenue for 2023 is $190.57M.
What does Kelley Blue Book do?
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
What are the monthly traffic metrics for Kbb?
6/mo Traffic Growth
2.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
20M
Time on Site
3.6Mins
Pages per Visit
4.0
Bounce Rate
45%
How fast is Kbb growing?
Kbb has grown by 12.2% in the last 6 months according to SimilarWeb.
How do people interact with Kbb?
Last month, Kbb received 20M visitors who spent an average of 3.6 minutes on the website and visited 4.0 different pages per session. Overall, 45% of people bounce on the first visit.
How do people find Kbb?
3.5M people (18%) visit Kbb directly. 15.1M (77%) people search for them in Google. Whereas, 243k (1%) discover Kbb through Facebook, Reddit, and YouTube. 162.4k (1%) visitors come from Kbb's email newsletters. Finally, 180.8k (0.9%) people come from affiliates and or paid referrals.
Who uses Kbb?
Kbb's top market is the United States and they receive 18.5M (94.5%) people.Then the 2nd is Canada with 393.4k (2.0%).The 3rd is is Mexico with 40.2k (0.2%).
Traffic Growth (last 6 months)
What are Kbb's ads on Google?
Google Ads
Official Kelley Blue Book
https://www.kbb.com/?psid=19999
Reviews, Specs & Model Comparisons. Get New Car Smart At KBB.com®! Styles: Sedan, SUV, Truck, Coupe, Hatchback…
kbb.com - Official Kelley Blue Book® - Search By Body Style Or Make
https://www.kbb.com/
New & Used Car Values, Info & More at KBB.com - The Trusted Resource® Latest Car News · Car Buying Guides · Expert Car Reviews
kbb.com - Official Kelley Blue Book
https://www.kbb.com/?psid=19999
Buying or Selling a Used Car? Get Vehicle Values & More at KBB.com! Styles: Sedan, SUV, Truck, Coupe, Hatchback…
The Official Kelley Blue Book | Get New Car Smart with KBB.com
https://www.kbb.com/
For All The Buy-Sell-Trade Info You Need. Ask The Experts at KBB.com. Expert Car Reviews. Car Buying Guides. Latest Car News. Styles: Truck, SUV, Convertible, Sedan, Crossover, Hatchback, Hybrid, Coupe, Electric, Minivan.
KBB.com | The Official Kelley Blue Book | Search By Body Style or Make
https://www.kbb.com/
Research Used Car Values, New Car Prices & Compare Models at KBB.com! Latest Car News · Car Buying Guides · Expert Car Reviews Styles: Trucks, SUVs, Convertibles, Sedans, Minivans, Coupes
What do Kbb's customers say about them?
Review Score
1.5/5
Total Reviews
82
Info
Kelley Blue Book5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Tiffany Mohler
Need to update pickup truck value!!!!
Reviewed on 2021-03-26T12:50:57
Idk when the last time kbb has went truck shopping, but loan companies don't want to give loans based off kbb!!Need to do some homework on truck shopping from dealers and individuals, kbb price value is way way way off compared to the sellers market at this time.
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Hunter Godeck
They give out your personal information…
Reviewed on 2021-01-30T18:09:09
They give out your personal information with complete disregard for any human decency.If anyone running the company reads this I want to deliver a personal “F you” to your trash ass.
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Anthony Drew Virella
Makes you disable your d*** ad blocker
Reviewed on 2021-01-28T05:26:06
I think you should allow ad blockers and deal with people getting around ads or else I will call KBBsupport!
read more
JM
Don't waste your time on the Instant Cash Offer
Reviewed on 2021-01-19T18:27:12
I completed all the information for the Instant Cash Offer. This included mileage, condition of the car,appearance, mechanical issues and so on. This was for an 18 year old luxury car with over 200000 miles and not working AC. Everything else is working just fine. KBB site indicated that the offer cannot be presented to me without additional assessment of the car. OK, fair enough for an old car. Quite quickly I was contacted by dealers who expressed interest in my car. I made an appointment with one of them, drove 20 miles one way to the dealership and somebody from the dealership assessed the car by looking at it and driving it around the lot. Then I was told that they would not be able to offer anything. I contacted the other dealer who expressed interest and this time, after few hours, I received a message that my car "came back as ineligible for an offer". OK, it is an old car, but my question is if anyone actually read the information provided by me to KBB before contacting me. I am OK learning that my car is not a candidate for re-sale, but I am disappointed that I needed to waste time and money for no reason as, quite obviously, the information that I provided to KBB was sufficient for the dealers and they could have told me right away that they were not interested. The only positive is that I got one more, albeit short road trip in my old car that served me so well for over 18 years. BTW - I had no problems whatsoever to sell my car on the same day when the dealers "rejected" it.
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Chris Musso
A big joke I don't know if it's rigged…
Reviewed on 2021-01-18T20:59:02
A big joke I don't know if it's rigged to trick people but I have a 2016 f350 Lariat 6.7 powerstrokediesel with low miles go to online sites dealers are selling trucks with my trim and miles for 54,000 dollars what did kbb offer me? 33,000!! LOL!
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JP Jones
Time wasting Scam
Reviewed on 2020-12-23T21:33:49
I have been a fan of KBB my entire life and used KBB often for vehicle valuation. KBB has always been an accurate,credible and professional source. But this "Instant Cash Offer" is a complete time wasting Scam to get you to the dealer and does not reflect the ridiculous offer the dealer plans to present.
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KC
Bad Experience trying to use Kelley Blue Book Instant Cash Offer
Reviewed on 2020-12-08T01:15:35
It's unfortunate that the trusted name and reputation of Kelley Blue Book has been tarnished in myeyes due to a bad experience I had attempting to use the Instant Cash Offer service to try to sell my car. I understood that I would NOT be dealing with Kelley Blue Book to attempt to sell my car for instant cash. It is a service offered to car dealers and car buying companies who pay KBB to attract your business. The initial offer you are shown on the site after filling out the required info is a starting point to draw you to a dealer. I read the fine print and disclaimers associated with using the service, but I never expected KBB's nonchalant attitude after my complaint about a local car dealership I was directed to using the service. The dealership experience I had lived up to the stereotype of dealing with sleazy car salesmen. They were dishonest and I felt scammed. They used the disclaimer of the fine print reserving their right to justify reducing the original offer price more than $1000 from the KBB offer generated. AND, if I accepted the dealers low balled offer, the procedure was that I sign over my vehicle and leave my vehicle with them and have to wait 10 days to two weeks for payment. Their deceptive practice had me going to the dealership twice before all this information was disclosed. Each time I returned, they found "so called" things wrong with my car to justify reducing their offer. Totally uncalled for during a pandemic where you had to wait in the dealership, dealing with multiple people. There are plenty of companies out there that truly offer instant cash for cars. Fortunately, I found a company online that actually paid me instantly for my car. It was a totally contact-less transaction, everyone I dealt with acted professionally, AND I received a check in hand, as my car was towed from my driveway, paying me very close to the original KBB offer. Shame on you KBB for providing a deceitful service leading clients to deal with deceitful car dealerships and car buying companies who pay you.
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mike h
tried to use the kbb instant cash…
Reviewed on 2020-11-19T22:31:17
tried to use the kbb instant cash program. there is nothing instant about it and there is no cash.it is a scam. dealers wanted me to bring the title, keys and vehicle and wait for weeks to get paid, even though the car is paid off and clear title in hand. this is bs.
read more
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