Review (August 2025)

K12 is a trusted provider of online learning for many virtual public schools, as well as homeschooling. take charge of your child’s education & enroll now.

1.68B

Estimated Revenue

28.85M

Website Visitors

3.5/5

Trustpilot Score

What do we know about K12?

Estimated Revenue (2020)

$1.68B

Total Employees

3100

Founded

1999

Industry

E Learning

Location

Herndon, United States

About

K12: K12 is a trusted provider of online learning for many virtual public schools, as well as homeschooling. Take charge of your child’s education & enroll now.

Social Links

Alexa Ranking: 14871

What is K12's Revenue?

K12's estimated revenue for 2024 is $1.68B.

What does K12 do?

K12 offers a personalized approach to education that removes barriers to learning and meets students where they are. We manage public and private online schools, and develop innovative curricula and technology to help students reach their full potential. While many students thrive in traditional brick-and-mortar schools, others feel constrained by a model that simply does not fit their needs. Since our founding in 1999, we have continually improved our approach to better reflect how students learn, grow and evolve. As pioneers in online learning, we have helped develop a new model of learning that allows kindergarten through high school students to move beyond the physical walls of the classroom. Our various education offerings include career readiness programs, support services, blended learning, dual credit courses and many others. They are designed to help every student—regardless of geographic, socioeconomic, or academic circumstance—achieve better outcomes through a personalized approach. We recognize that teachers are at the center of every student's experience and we are focused on recruiting and training inspired educators who have dedicated themselves to developing young and able minds. We believe that when teachers succeed, students succeed and are dedicated to expanding our national network of educator supports and professional development opportunities. Whether it's providing students with unique opportunities for growth or equipping talented teachers with the tools they need to succeed, we are committed to a future in which students and parents are empowered, with traditional, blended and online learning options, to design an educational path that works best for them.

What are the monthly traffic metrics for K12?

6/mo Traffic Growth

-86.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

29M

Time on Site

15.8Mins

Bounce Rate

20%

How fast is K12 growing?

K12 has grown by 3.4% in the last 6 months according to SimilarWeb.

How do people interact with K12?

Last month, K12 received 29M visitors who spent an average of 15.8 minutes on the website and visited 13.0 different pages per session. Overall, 20% of people bounce on the first visit.

How do people find K12?

24.9M people (86%) visit K12 directly. 1.9M (7%) people search for them in Google. Whereas, 954.1k (3%) discover K12 through Facebook, Reddit, and YouTube. 279.9k (1%) visitors come from K12's email newsletters. Finally, 43.4k (0.2%) people come from affiliates and or paid referrals.

Who uses K12?

K12's top market is the United States and they receive 28.5M (98.6%) people.
Then the 2nd is Colombia with 85.1k (0.3%).
The 3rd is is Mexico with 84.1k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are K12's ads on Google?

Google Ads

K12® Online Homeschool In FL - Tuition-Free Quality Education

https://start.k12.com/national.html?st=FL&leadsource=display&lead_source_detail=DiscoveryAds&product=public_schools_generic

Enrollment for the 2021-2022 School Year is Now Open. Apply Today! Tuition-Free Education. Personalized Learning. Quality K-12 Education. 1:1 Approach to Education. Award-Winning Courses. State-Certified Teachers.

Virtual Public School in PA - K12® Personalized Curriculum

https://start.k12.com/national.html?st=PA

Enrollment is Still Open for the 2021-2022 School Year. Apply Today. Personalized Learning. Quality K-12 Education. 1:1 Approach to Education. State-Certified Teachers. Tuition-Free Education. Award-Winning Courses.

Keyword: pa cyber school

K12® Online High School - Powered By K12® - k12.com‎

http://start.k12.com/private.html?st=nn&utm_source=Google Adwords&utm_medium=cpc&utm_campaign=NN_Brand - Exact&utm_term=&ad_group=Online&lead_source_detail=Google Adwords&keyword_match=&leadsource=sem

Personalize Your Students Education From Home. Discover K12® Online High School! Award-Winning Curriculum · Full-Time/Single Courses · Fully Accredited · Online Private School

K12® Online High School - K-12 Private School - k12.com‎

http://start.k12.com/private.html?st=nn&product=private_schools_generic

Personalize Your Students Education From Home. Discover K12® Online High School! Highlights: Provide Industry- Leading Curricula, Offer Full-Time And Part-Time Enrollment Levels: K-8, 9-12

K12®: Home School Alternative | Flexible & Fully Accredited‎

https://start.k12.com/private.html?st=nn&product=private_schools_generic&vendor=acronym&utm_source=

Choose from Keystone®, International Academy® or the George Washington University OHS. Learn More About Our Three Private School Options & Apply Online Today or Over the Phone. Full-Time/Single Courses. Award-Winning Curriculum. Online Private School.

What do K12's customers say about them?

Review Score

3.5/5

Total Reviews

2

Info

K12
5 Star
0.0%
4 Star
50.0%
3 Star
50.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Mister Roboto

K12 has been a mixed bag for us

Reviewed on 2020-01-28T22:31:58

K12 has been a mixed bag for us. We like the content/curriculum, but their UI leaves a lot to be desired.Generally speaking it's been positive, though.
read more
Glenn McGrew II

Admissions Sucks Because of Document Processing Team Incompetence

Reviewed on 2019-08-25T20:08:47

So far, my experience with K12 Inc. has been with admissions. Those people are stuck in the middle between the clients and the Document Processing Team (DPT)and seem to have little to no control over the situation, and most of the agents don't even seem to be able to get things resolved. Many of them admitted that they often get complaints about document rejections. I've spent the past week talking to admissions agent after agent trying to get documents that had nothing wrong with them approved (times rounded). Saturday, 8/17/19: 41 minutes Monday, 8/19/19: 30 minutes, 40 minutes, 25 minutes Tuesday, 8/20/19: 21 minutes, Thursday, 8/23/19: 32 minutes Sunday, 8/26/19: 1 hour and 11 minutes, 22 minutes I also spent some time talking to the Ohio Virtual Academy, one of K12's partner schools. Some of the phone calls listed above involved more than one person and most of them couldn't get anything accomplished. All told, I think at least 12 people were directly (on the phone with me) or indirectly (asked to help) involved. The inane fools in the DPT declared things like: - "The document is not signed by the student's legal guardian as it was listed on the application." I signed it, but because the form is not explicit on how I fill in my name next to my signature, they couldn't accept it. It wasn't even about the signature itself (which I would've blown a gasket about because no one tells someone how to sign their name). This happened with almost every form I had to fill out - even when my name matched my name on the application, and even when I completed it per agent instructions. "The information provided on the document does not match the information on the student's application." Apparently, they are so fussy that they don't allow for any variation, so I had things rejected for such trivial matters as (according to various agents) using an initial for my child's middle name, or not using anything at all, excluding the suffix of my last name, and including my middle initial. This happened even when I followed the instructions on the family income form where the instructions tell you to list only the children who will be attending, so I did that. The form was rejected for listing both of my kids. What's possibly more vexing than have forms rejected for petty reasons is the forms that were accepted for one child and rejected for the other - despite being virtually identical and completed as per agent instructions. I had this happen for both proof of residency, the language survey and one or two others. In addition, you have to submit the same document for each child, even if it's identical. I'd just moved and the list includes letters from governmental agency, so I submitted two letters from different government agencies as proof of residence. The proof of residency has nothing about my kids on it, but I had to submit them for each. Despite these letters complying with their requirements, they were rejected for one of my kids and, despite various agents saying that they'd asked someone to correct it, it remained a problem until 8/26. The incompetence of the DPT combined with vague/inaccurate explanations for the rejection, plus the admission team's general lack of ability to do anything really served to frustrate. Some said they'd flag it for review, or have their supervisor look at it, but most of the time that did not help much, if at all. It was only on the last day that the two agents I spoke to (plus the supervisors they were speaking to) managed to get everything approved. Thanks to Tricia and Jacob, and the very first lady I spoke to. The admissions agents were patient, understanding and apologetic but the fact of the matter is that they get a lot of calls because of the DPT doing stupid stuff. On top of that, the DPT does NOT talk to the clients that they are frustrating. Finally, the agent, Ketisha, who completed the intake at the start (8/17) said she'd be calling to complete the initial intake with me on 8/21. She never called. When someone says, I'm going to call on this date, and it's an important call, I figure that's what will happen. She was supposed to call back because the person who does the initial intake has to follow up is responsible for the client. One agent, perhaps Ketisha, even told me that they do overtime after their shift to return calls. In fact, I got disconnected from a previous agent and was initially told she'd call me back but, hours later, she hadn't called back. I called up and Ketisha said they were constantly taking calls and the first agent wouldn't be able to call me back for a few hours because of the heavy volume of calls. She explained that she could help me, but I'd have to start from the beginning again (I was almost done). Rather than waiting for however many days/hours, I had Ketisha help me complete it. Hey, DPT, I don't know if you just don't get any training or y'all are too busy partying, but you sure do make clients eager to abandon K12! The only happy news about this whole farce was that it pushed my son's start-date back past the end of our family reunion!
read more

Mode

Mode is a collaborative data platform that combines sql, r, python, and visual analytics in one place. connect, analyze, and share, faster.... More

Category

Lifestyle

Monthly Traffic

479.78k

89.34%

Ad Spend

$30.83k

Channeladvisor

Home - channeladvisor... More

Category

Business and Consumer Services

Monthly Traffic

503.33k

-13.41%

Ad Spend

$48.59k

Fashionnova

Fashion nova is the top online fashion store for women. shop sexy club dresses, jeans, shoes, bodysuits, skirts and more. cheap & affordable fashion online.... More

Category

Lifestyle

Monthly Traffic

24.39M

14.93%

Ad Spend

$83.29k