Review (August 2025)

Insidehook is the go-to news and lifestyle recommendation platform for the affluent, on-the-go man interested in current events, travel, sports, fashion & health

8.72M

Estimated Revenue

2.16M

Website Visitors

4/5

Trustpilot Score

What do we know about InsideHook?

Estimated Revenue (2020)

$8.72M

Total Employees

36

Founded

2012

Industry

Online Media

Location

New York, United States

About

InsideHook: InsideHook is the go-to news and lifestyle recommendation platform for the affluent, on-the-go man interested in current events, travel, sports, fashion & health

Social Links

Alexa Ranking: 19090

What is InsideHook's Revenue?

InsideHook's estimated revenue for 2024 is $8.72M.

What does InsideHook do?

InsideHook is the essential lifestyle guide for adventurous and established men: guys who have limited time, but discerning taste and a thirst for experiences. We publish everything you need to know right now about food and drink, travel, style, health, tech, culture and outdoor adventures. InsideHook is the first portfolio company of Trigger Media Group, which was founded by former Pilot Group partner Andy Russell, the lead investor behind Daily Candy, Thrillist, Tasting Table and Pure Wow.

What are the monthly traffic metrics for Insidehook?

6/mo Traffic Growth

-4.90%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

0.8Mins

Bounce Rate

78%

How fast is Insidehook growing?

Insidehook has grown by 11.5% in the last 6 months according to SimilarWeb.

How do people interact with Insidehook?

Last month, Insidehook received 2M visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 78% of people bounce on the first visit.

How do people find Insidehook?

547.3k people (25%) visit Insidehook directly. 1M (48%) people search for them in Google. Whereas, 170k (8%) discover Insidehook through Facebook, Reddit, and YouTube. 72.5k (3%) visitors come from Insidehook's email newsletters. Finally, 10.5 (0.0%) people come from affiliates and or paid referrals.

Who uses Insidehook?

Insidehook's top market is the United States and they receive 1.5M (70.8%) people.
Then the 2nd is Canada with 108.9k (5.0%).
The 3rd is is United Kingdom with 78.6k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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