Indigo: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Shop canada’s biggest bookstore! find bestselling books, toys, fashion, home décor, stationery, electronics & so much more! plus, free shipping and pickup in store on eligible orders.

691.61M

Estimated Revenue

9.71M

Website Visitors

4/5

Trustpilot Score

What do we know about Indigo?

Estimated Revenue (2020)

$691.61M

Total Employees

3500

Founded

1996

Industry

Retail

Location

Toronto, Canada

About

Indigo: Shop Canada’s biggest bookstore! Find bestselling books, toys, fashion, home décor, stationery, electronics & so much more! Plus, free shipping and pickup in store on eligible orders.

Social Links

Alexa Ranking: 12252

What is Indigo's Revenue?

Indigo's estimated revenue for 2024 is $691.61M.

What does Indigo do?

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our Retail Stores, Distribution Centres, and Home Office for people who share our passions and want to be part of a dynamic and enriching culture. Plus que tout, nous adorons raconter des histoires et créer des expériences. À Indigo, nous sommes toujours en quête de personnes brillantes, énergiques et axées sur le client pour se joindre à notre l'équipe et contribuer à réaliser notre mission dans l'un de nos 200 magasins Indigo, Indigospirit, Chapters et Coles partout au Canada. Nous avons plusieurs postes passionnants à pourvoir dans nos magasins, dans nos centres de distribution et à notre siège social. Nous cherchons des gens quipartagent notre passion et qui veulent une culture d'entreprisedynamique et enrichissante.

What are the monthly traffic metrics for Indigo?

6/mo Traffic Growth

28.90%

All Time Traffic Growth

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Monthly Hits

10M

Time on Site

3.4Mins

Bounce Rate

44%

How fast is Indigo growing?

Indigo has grown by 19.7% in the last 6 months according to SimilarWeb.

How do people interact with Indigo?

Last month, Indigo received 10M visitors who spent an average of 3.4 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Indigo?

4.1M people (43%) visit Indigo directly. 5M (51%) people search for them in Google. Whereas, 163.2k (2%) discover Indigo through Facebook, Reddit, and YouTube. 100.5k (1%) visitors come from Indigo's email newsletters. Finally, 184.7k (1.9%) people come from affiliates and or paid referrals.

Who uses Indigo?

Indigo's top market is the Canada and they receive 8.9M (92.1%) people.
Then the 2nd is United States with 333.1k (3.4%).
The 3rd is is India with 53.4k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share