Review (August 2025)

Ifop est la référence en matière de sondages et d’études de marchés en france et à l'international avec 3 hubs : europe, usa, asie.

51.27M

Estimated Revenue

138.18k

Website Visitors

4/5

Trustpilot Score

What do we know about IFOP?

Estimated Revenue (2020)

$51.27M

Total Employees

310

Founded

1938

Industry

Market Research

Location

Paris, France

About

IFOP: Ifop est la référence en matière de sondages et d’études de marchés en France et à l'International avec 3 hubs : Europe, Usa, Asie.

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What is IFOP's Revenue?

IFOP's estimated revenue for 2024 is $51.27M.

What does IFOP do?

Depuis 80 ans, IFOP est la référence en matière de sondages et d'études de marchés. Son approche repose sur la combinaison des regards : regard expert sectoriel, regard métier, regard prospectif et vision internationale. Son activité est structurée autour du pôle historique Opinion ainsi que de ses expertises marketing sectorielles. Deux marques complètent l'offre, Sociovision et InCapsulebyIfop. Groupe agile qui entretient des relations étroites avec ses clients, IFOP intervient dans une cinquantaine de pays à partir de bureaux à Paris, Shanghai, Hong Kong et New York. Pour créer toujours plus de valeur pour ses clients, IFOP se donne comme guideline pour son développement, aujourd'hui et demain : Move To Data Living.

What are the monthly traffic metrics for Ifop?

6/mo Traffic Growth

40.90%

All Time Traffic Growth

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Monthly Hits

138k

Time on Site

1.0Mins

Bounce Rate

69%

How fast is Ifop growing?

Ifop has grown by 11.7% in the last 6 months according to SimilarWeb.

How do people interact with Ifop?

Last month, Ifop received 138k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Ifop?

32.6k people (24%) visit Ifop directly. 77.2k (56%) people search for them in Google. Whereas, 7.4k (5%) discover Ifop through Facebook, Reddit, and YouTube. 1.9k (1%) visitors come from Ifop's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Ifop?

Ifop's top market is the France and they receive 115.6k (83.7%) people.
Then the 2nd is Tunisia with 3.2k (2.3%).
The 3rd is is Belgium with 2.6k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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