Review (August 2025)

Daily coverage of the pop culture products industry, including toys (action figures, models and statues), anime (anime, manga, and japanese imports), games (collectible card and roleplaying games or ccgs and rpgs), comics (comics and graphic novels), and movie and tv (licensed) merchandise. we feature business news, and in-depth analysis for retailers, publishers, manufacturers, distributors. trade properties we cover include star wars, star trek, x-men, gundam wing, dragonball z, pokemon, akira, lone wolf and cub, magic the gathering, dungeons and dragons, mage knight, superman, spider-man, jla, batman, buffy the vampire slayer, j.r.r. tolkien, sailor moon, sandman, harry potter. genres we cover include fantasy, science fiction, horror.

5.69M

Estimated Revenue

251.77k

Website Visitors

4/5

Trustpilot Score

What do we know about ICv2?

Estimated Revenue (2020)

$5.69M

Total Employees

2

Founded

2001

Industry

Publishing

Location

Madison, United States

About

ICv2: Daily coverage of the pop culture products industry, including toys (action figures, models and statues), anime (anime, manga, and Japanese imports), games (collectible card and roleplaying games or ccgs and rpgs), comics (comics and graphic novels), and movie and TV (licensed) merchandise. We feature business news, and in-depth analysis for retailers, publishers, manufacturers, distributors. Trade properties we cover include Star Wars, Star Trek, X-Men, Gundam Wing, Dragonball Z, Pokemon, Akira, Lone Wolf and Cub, Magic the Gathering, Dungeons and Dragons, Mage Knight, Superman, Spider-man, JLA, Batman, Buffy the Vampire Slayer, J.R.R. Tolkien, Sailor Moon, Sandman, Harry Potter. Genres we cover include fantasy, science fiction, horror.

Social Links

Alexa Ranking: 237223

What is ICv2's Revenue?

ICv2's estimated revenue for 2024 is $5.69M.

What does ICv2 do?

ICv2 is the leading source for business news and market intelligence about the world of geek culture: comics and graphic novels, hobby games, manga, and merch. ICv2 publishes an influential website, a biannual magazine, and organizes an annual thought leadership conference.

What are the monthly traffic metrics for Icv2?

6/mo Traffic Growth

10.20%

All Time Traffic Growth

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Monthly Hits

252k

Time on Site

1.3Mins

Bounce Rate

65%

How fast is Icv2 growing?

Icv2 has grown by 0.9% in the last 6 months according to SimilarWeb.

How do people interact with Icv2?

Last month, Icv2 received 252k visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Icv2?

83.9k people (33%) visit Icv2 directly. 128.3k (51%) people search for them in Google. Whereas, 21.8k (9%) discover Icv2 through Facebook, Reddit, and YouTube. 831.1 (0%) visitors come from Icv2's email newsletters. Finally, 128.2 (0.1%) people come from affiliates and or paid referrals.

Who uses Icv2?

Icv2's top market is the United States and they receive 139.6k (55.4%) people.
Then the 2nd is Canada with 13.2k (5.2%).
The 3rd is is United Kingdom with 12.3k (4.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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