Review (August 2025)

Icelandair offers flights to iceland & europe from the usa. add an icelandair stopover at no additional airfare.

1.2B

Estimated Revenue

1.08M

Website Visitors

1.7/5

Trustpilot Score

What do we know about Icelandair?

Estimated Revenue (2020)

$1.2B

Total Employees

1300

Founded

1937

Industry

Airlines Aviation

Location

Reykjavík, Iceland

About

Icelandair: Icelandair offers flights to Iceland & Europe from the USA. Add an Icelandair Stopover at no additional airfare.

Social Links

Alexa Ranking: 155483

What is Icelandair's Revenue?

Icelandair's estimated revenue for 2024 is $1.2B.

What does Icelandair do?

Icelandair is an international airline and the largest subsidiary of Icelandair Group, which in addition to its own route network handles flight operations for sister companies Loftleidir and Icelandair Cargo. Icelandair offers an in-flight store, Saga Shop and operates the Icelandair Saga Club, expanding its relationship with customers. The Icelandair hub is located at Reykjavik/Keflavik International Airport in Iceland.

What are the monthly traffic metrics for Icelandair?

6/mo Traffic Growth

119.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

4.6Mins

Bounce Rate

41%

How fast is Icelandair growing?

Icelandair has grown by 103.2% in the last 6 months according to SimilarWeb.

How do people interact with Icelandair?

Last month, Icelandair received 1M visitors who spent an average of 4.6 minutes on the website and visited 4.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Icelandair?

474.4k people (44%) visit Icelandair directly. 535.9k (50%) people search for them in Google. Whereas, 15.1k (1%) discover Icelandair through Facebook, Reddit, and YouTube. 14.7k (1%) visitors come from Icelandair's email newsletters. Finally, 5.8k (0.5%) people come from affiliates and or paid referrals.

Who uses Icelandair?

Icelandair's top market is the United States and they receive 406k (37.5%) people.
Then the 2nd is Iceland with 229.9k (21.3%).
The 3rd is is United Kingdom with 85k (7.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Icelandair's ads on Google?

Google Ads

Icelandair.com - Book Your Summer Vacation - Fly Icelandair®

https://www.icelandair.com/flights/

Need a vacation? Book your flight with Icelandair®. With more than 20 destinations, we have the flights you're looking for. Seating Reservations. 25 European Destinations. Plan Your Adventure. Easy Bookings. Flying Since 1937. Destinations: Reykjavik, Copenhagen.

Icelandair.com | Fly Icelandair® | Premium Flights Since 1937‎

https://www.icelandair.com/flights/

Travel in comfort w/more legroom on your trip to Europe. Book your flight now!

Icelandair.com | Fly Icelandair® To Europe | Premium Flights Since 1937‎

https://www.icelandair.com/flights/

Enjoy exceptional service on your flight from JFK to Europe. See today's fares! Seating Reservations. 25 European Destinations. Easy Bookings. Flying Since 1937. Plan An Iceland Adventure. Amenities: Refreshments Included, Seat USB Charger, More Legroom,

Icelandair.com - Flights To Iceland - Book Your Next Trip

https://www.icelandair.com/flights/

Looking to plan your next get-away? Book with Icelandair®. We give you the flexibility for easier planning. Plan Your Adventure. 25 European Destinations. Seating Reservations. Flying Since 1937. Easy Bookings. Amenities: Refreshments Included, Seat USB Charger.

New York Flights To Iceland | Book Your Icelandair® Flight‎

https://www.icelandair.com/flights/reykjavik/

Outstanding comfort and service are our hallmarks. Fly better with Icelandair®. Seating Reservations. Flying Since 1937. 25 European Destinations. Plan An Iceland Adventure. Easy Bookings. Amenities: Refreshments Included, Seat USB Charger, More Legroom,

What do Icelandair's customers say about them?

Review Score

1.7/5

Total Reviews

108

Info

Icelandair
5 Star
15.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
85.0%
Read reviews that mention
Rachel Knight

Appalling customer service in every way

Reviewed on 2021-03-26T11:38:09

I have been trying to help my son claim at least a credit but preferably a refund for a trip he booked last summer which,of course, he couldn't take. The airline claims the flight still operated (but the borders were closed so even if it did go with some cargo that's irrelevant!) It was booked through a third party (which has since gone into liquidation) as an agent, and it clearly states on the ABTA web page that flights booked through an agent are refundable by the airline. Despite having sent this information to the airline several times, they refuse to help. If there was an option to give no stars or negative ones I would have. Alarm bells should have been ringing after reading the other reviews on here, to which the airline has not even had the decency to respond. I intend to publicise this further and through as many channels as I can find unless they do the right thing by us and all the other customers who have complained similarly
read more
Ross

Terrible Customer Service

Reviewed on 2021-03-08T22:35:09

Terrible customer service. I do not recommend booking with Icelandair in advance of your trip.Cancellation protection is a scam. Icelandair is the least flexible airline I've experienced.
read more
Hafdis Brynja

As a Long time traveler i have always…

Reviewed on 2021-01-22T10:02:28

As a Long time traveler i have always had a good experience with this Airline and good service.
Sudip Rai

Worst Airline service ever

Reviewed on 2020-12-31T04:06:29

I used this Airline to fly to Boston, USA in 2016. It cost me £854 in a Economy class.This Airline don't serve you any meal, They serve you snacks which you have to buy it Either using Iceland Krona or your credit card. Their entertainment channel was outdated. When we landed on Reykjavik for transit, Their international terminal was so small it had one sandwich shop, one bar(which was closed), one souvenir shop, one toilet (where we had to queue). Anything you buy from their terminal you either have to use Krona, American Dollars or Credit card to which they will give you change in Krona (which was pretty useless when I landed in Boston). No Internet or TV services for passengers. They didn't have enough seating, So most of us were sitting on a cold floor for hours and they also delayed our flights. This was the worst experience of my International flight. I would not recommend anyone using this Airlines if you are flying to North America.
read more
Aron Kári Ágústsson

Had an excellent expirience

Reviewed on 2020-12-17T14:23:56

Had an excellent expirience
Valkyrie

Booked a first class ticket with this…

Reviewed on 2020-11-03T08:35:24

Booked a first class ticket with this company. Not a week later they cancelled the whole flight,and obviously they're not refunding my money, because of "the current situation", so I had to pay even more money to get a ticket with KLM, which btw, 100% lived up to their promises. I am sick and tired of all the companies using Covid-19 as an excuse for bad customer service. Icelandair wasn't great before the pandemic hit(I've traveled with them a few times), but they definitely went from bad to horrible in 2020. Do not use this company, especially if you want to travel to/from North America. It is a waste of money, energy and resources.
read more
Catherine

Appalling customer service

Reviewed on 2020-10-20T13:50:39

I have been waiting for a refund off this airline since last January due to the flight been changed.This is the worst airline. They do not reply to emails, only an automatic email and I have sent numerous emails asking for an update. Their customer service is appalling. I have never witnessed such bad customer service. An absolute joke of an airline. Don't get me wrong I completely understand with Covid-19 there may be a delay but I have been waiting for this refund with nearly 11 months now.
read more
Michael

Horrible! Think twice before booking with IcelandAir

Reviewed on 2020-10-20T00:03:56

Horrible!! Booked and paid for 2 tickets (US to Iceland) in Nov2019 for Travel in Sept2020.IcelandAir canceled flights in Aug2020, and I immediately applied for a full refund. Since then, I have called numerous times and can get no info from the agents. Additionally, they off-shored their CS to Asia and those agents are only allowed to say that they will escalate the issue AFTER 90 days. We all understand the issues that COVID-19 has caused, but their response is lacking, unprofessional and will result in many travelers never considering them again. I feel sorry for the citizens of Iceland because their inaction reflects poorly on the country, which shouldn't be the case, but will.
read more

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