Review (August 2025)

The honest company is an honestly safe baby and beauty store that brings innovative formulas and thoughtful designs to all of our beauty and baby products.

311.77M

Estimated Revenue

932.98k

Website Visitors

3.7/5

Trustpilot Score

What do we know about The Honest Company?

Estimated Revenue (2020)

$311.77M

Total Employees

320

Founded

2012

Industry

Consumer Goods

Location

Los Angeles, United States

About

The Honest Company: The Honest Company is an honestly safe baby and beauty store that brings innovative formulas and thoughtful designs to all of our beauty and baby products.

Social Links

Alexa Ranking: 33270

What is The Honest Company's Revenue?

The Honest Company's estimated revenue for 2024 is $311.77M.

What does The Honest Company do?

Founded in 2012, The Honest Company® is a mission-driven consumer products company dedicated to empowering people to live happy, healthy lives. Consumers seeking thoughtfully formulated, safe and effective baby, personal care and beauty products, along with education and support can find The Honest Company products across North America via honest.com and honestbeauty.com and at more than 17,000 retail locations. Beginning in spring 2019, consumers in Europe can find Honest Beauty at select Douglas retail locations. A leader in the natural baby category and a trailblazer in clean beauty, The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development — a commitment reflected in its ongoing partnerships with organizations such as Baby2Baby and Mount Sinai. The Honest Company is headquartered in Los Angeles, California. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty Mogul: onmogul.com/the-honest-company

What are the monthly traffic metrics for Honest?

6/mo Traffic Growth

-5.90%

All Time Traffic Growth

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Monthly Hits

933k

Time on Site

2.4Mins

Bounce Rate

59%

How fast is Honest growing?

Honest has grown by 6.0% in the last 6 months according to SimilarWeb.

How do people interact with Honest?

Last month, Honest received 933k visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Honest?

343.5k people (37%) visit Honest directly. 462.8k (50%) people search for them in Google. Whereas, 23.2k (2%) discover Honest through Facebook, Reddit, and YouTube. 17.6k (2%) visitors come from Honest's email newsletters. Finally, 59.3k (6.4%) people come from affiliates and or paid referrals.

Who uses Honest?

Honest's top market is the United States and they receive 756.3k (81.1%) people.
Then the 2nd is Canada with 37.7k (4.0%).
The 3rd is is United Kingdom with 16.1k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Honest's ads on Google?

Google Ads

Honest® Official Site - Safe Baby & Beauty Products

https://www.honest.com/

Baby And Beauty Products Made With Plant Derived Ingredients. Safe, Effective & Clean. Because You Shouldn't Have To Choose Between What Works And What's Good For You. Free Returns. Diapers & Wipes Bundle.

honest.com - The Honest Company® Diapers - Premium Quality Diapers‎

https://www.honest.com/baby/honest-diapers

Shop Our Super-Absorbent, Organic & Natural Diapers. Variety Of Styles & Sizes! Cute Diaper Patterns · No Harsh Chemicals Ever · Natural & Hypoallergenic

Honest.com | The Honest Company® | Official Site‎

https://www.honest.com/bundles

Diapers, Wipes, Hair Care, Cleaning, Vitamins & More. Bundle & Save 40% Today! Save up to 40% · Free Shipping over $50 · Diapers & Wipes Bundle · Free Subscription Trials Types: Diapers, Vitamins, Baby Gift Sets, Gear & Accessories, Cleaning, Wipes, Formu

The Honest Company® | Premium Baby & Home Products‎

https://www.honest.com/bundles

Safe, effective & clean. Hypoallergenic formulas for baby + non-toxic products for home. Bundle & Save Today. Free Shipping Over $50. Diapers & Wipes Bundle.

Honest® Clean Beauty - 20% Off 4th of July Sale

https://www.honest.com/beauty-products/view-all-beauty

For A Limited Time, Shop 20% Off + Free Shipping! Use Code: FIREWORK20. Exclusions Apply. Get 20% Off Best-Selling Mascara, Tinted Lip Balm, Hydrogel Cream, Radiance Serum & More! Free Shipping & Returns.

What do Honest's customers say about them?

Review Score

3.7/5

Total Reviews

2

Info

The Honest Company
5 Star
50.0%
4 Star
50.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Macey Yates

Great product

Reviewed on 2020-05-18T13:57:22

Great product! A bit slow to ship, but that may be due to COVID cutbacks.
Roxanne Birnbaum

Great customer service

Reviewed on 2019-11-05T17:31:10

I use the monthly diaper and wipe subscription. When I had to return some diapers because my little one needed a larger size,their customer service was prompt and helpful! I happily support this company.
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