Happycow: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Reviews of vegan restaurants, guide to healthy vegetarian food, natural food stores, vegan-friendly options nearby, recipes, and travel.

2.97M

Estimated Revenue

1.11M

Website Visitors

3.7/5

Trustpilot Score

What do we know about HappyCow?

Estimated Revenue (2020)

$2.97M

Total Employees

19 Founded

1999

Industry

Health Wellness And Fitness

Location

San Mateo, United States

About

HappyCow: Reviews of vegan restaurants, guide to healthy vegetarian food, natural food stores, vegan-friendly options nearby, recipes, and travel.

Social Links

Alexa Ranking: 72902

What is HappyCow's Revenue?

HappyCow's estimated revenue for 2024 is $2.97M.

What does HappyCow do?

HappyCow is the world's largest guide to vegan and vegetarian-friendly businesses worldwide. We feature over 23,000 companies around the globe and have an active user base of more than 5 million people. The site has received numerous awards including Favorite Vegetarian Website, Favorite Vegetarian Forum, Favorite Online Travel Resource and Best Restaurant Finder (Multiple years in a row in VegNews Magazine), Top 100 Food List (Web 100) and many more.

What are the monthly traffic metrics for Happycow?

6/mo Traffic Growth

0.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.9Mins

Bounce Rate

60%

How fast is Happycow growing?

Happycow has grown by 26.8% in the last 6 months according to SimilarWeb.

How do people interact with Happycow?

Last month, Happycow received 1M visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Happycow?

228.4k people (21%) visit Happycow directly. 846.3k (77%) people search for them in Google. Whereas, 13.8k (1%) discover Happycow through Facebook, Reddit, and YouTube. 5.2k (0%) visitors come from Happycow's email newsletters. Finally, 87.7 (0.0%) people come from affiliates and or paid referrals.

Who uses Happycow?

Happycow's top market is the United States and they receive 381.4k (34.5%) people.
Then the 2nd is United Kingdom with 152.4k (13.8%).
The 3rd is is Germany with 64.9k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Happycow's customers say about them?

Review Score

3.7/5

Total Reviews

1 Info

HappyCow Guide

5 Star

100.0%

4 Star

0.0%

3 Star

0.0%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Steven

I use the app version

Reviewed on 2020-02-19T07:28:01

I use the app version. The absolute best way to find vegetarian and vegan restaurants in places you haven't been to before.

Bynder

Award-winning brand management and digital asset management software. rated #1 in terms of user-friendliness, support, and security.... More

Review (July 2025)

Reviews of vegan restaurants, guide to healthy vegetarian food, natural food stores, vegan-friendly options nearby, recipes, and travel.

Estimated Revenue (2020)

$2.97M

Total Employees

19

Founded

1999

Industry

Health Wellness And Fitness

Location

San Mateo, United States

About

HappyCow: Reviews of vegan restaurants, guide to healthy vegetarian food, natural food stores, vegan-friendly options nearby, recipes, and travel.

Social Links

What is HappyCow's Revenue?

HappyCow's estimated revenue for 2024 is $2.97M.

What does HappyCow do?

6/mo Traffic Growth

0.40%

All Time Traffic Growth

Monthly Hits

1M

Time on Site

1.9Mins

Pages per Visit

3.0

Bounce Rate

60%

How fast is Happycow growing?

Happycow has grown by 26.8% in the last 6 months according to SimilarWeb.

How do people interact with Happycow?

Last month, Happycow received 1M visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Happycow?

228.4k people (21%) visit Happycow directly. 846.3k (77%) people search for them in Google. Whereas, 13.8k (1%) discover Happycow through Facebook, Reddit, and YouTube. 5.2k (0%) visitors come from Happycow's email newsletters. Finally, 87.7 (0.0%) people come from affiliates and or paid referrals.

Who uses Happycow?

Happycow's top market is the United States and they receive 381.4k (34.5%) people.Then the 2nd is United Kingdom with 152.4k (13.8%).The 3rd is is Germany with 64.9k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.7/5

Total Reviews

1

Info

Read reviews that mention

I use the app version

Happycow's top market is the United States and they receive 381.4k (34.5%) people.
Then the 2nd is United Kingdom with 152.4k (13.8%).
The 3rd is is Germany with 64.9k (5.9%).