Review (August 2025)
Goodlord is the award-winning lettings platform that works alongside your crm to manage the entire tenancy process in one place.
24.65M
Estimated Revenue
311.94k
Website Visitors
4.4/5
Trustpilot Score
What do we know about Goodlord?
Estimated Revenue (2020)
$24.65M
Total Funding
$33.89M
Total Employees
170
Founded
2014
Industry
Real Estate
Last Funding Date
Series B Mar 2020
Location
London, United Kingdom
About
Goodlord: Goodlord is the award-winning lettings platform that works alongside your CRM to manage the entire tenancy process in one place.
What is Goodlord's Revenue?
Goodlord's estimated revenue for 2024 is $24.65M.
What does Goodlord do?
WHO ARE WE? Goodlord is a cloud-based platform trusted by hundreds of agencies across the UK. WHAT DO WE DO? We make renting easy through automated digital transactions, cutting agency time and spend by 50-75%. This enables agencies to focus on growing their business and providing a better service. HOW WE DO IT? Goodlord creates a bespoke one-stop-shop by providing access to a dynamic suite of specialised services, including insurance, e-signing, referencing, e-payments, and more. WHO WE WORK WITH? Ambitious, dynamic agencies who aspire to offer a better, fairer service to landlords and tenants. www.goodlord.co [email protected] Twitter: @sogoodlord
What are the monthly traffic metrics for Goodlord?
6/mo Traffic Growth
75.00%
All Time Traffic Growth
Create Free Account
Monthly Hits
312k
Time on Site
7.5Mins
Pages per Visit
5.0
Bounce Rate
27%
How fast is Goodlord growing?
Goodlord has grown by -31.9% in the last 6 months according to SimilarWeb.
How do people interact with Goodlord?
Last month, Goodlord received 312k visitors who spent an average of 7.5 minutes on the website and visited 5.0 different pages per session. Overall, 27% of people bounce on the first visit.
How do people find Goodlord?
266.2k people (85%) visit Goodlord directly. 36.7k (12%) people search for them in Google. Whereas, 2.1k (1%) discover Goodlord through Facebook, Reddit, and YouTube. 5.6k (2%) visitors come from Goodlord's email newsletters. Finally, 280 (0.1%) people come from affiliates and or paid referrals.
Who uses Goodlord?
Goodlord's top market is the United Kingdom and they receive 292.3k (93.7%) people.Then the 2nd is United States with 3.8k (1.2%).The 3rd is is Switzerland with 1.9k (0.6%).
Traffic Growth (last 6 months)
What do Goodlord's customers say about them?
5 Star
5.0%
4 Star
20.0%
3 Star
0.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Gary Black
Absolutely APPALLING experience
Reviewed on 2021-05-20T14:45:48
Absolutely APPALLING experience. I'm trying to act as a guarantor for my daughter.The level of information they request is really excessive.
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Giles Golding
My colleague has been treated like…
Reviewed on 2021-05-19T15:08:13
My colleague has been treated like dirt. Just check out the reviews in detail. You'll find long detailed 1* reviews over recent months from genuine customers,and then lots of suspiciously short badly-written 5* reviews that seem to be all written on the same days, all from new Trustpilot customers.. I'll say it straight, these look like fraudulent reviews.
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Mark
Awful, inflexible company
Reviewed on 2021-05-19T11:40:48
Awful company. Ended up cancelling and just paying more rent up front. They may be OK for someone on a "traditional payroll",but self-employed through a personal service company? Forget it. The accountant's reference that confirmed I had well over double the income they needed to see was rejected.
This isn't the 1970s. People aren't all on PAYE with big employers any more.
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Emily
Quick and easy to use
Reviewed on 2021-05-18T15:56:35
Quick and easy to use, very efficient with contacting me in regard to any missing information.
Suzanne Rodgers
Appalling website and lacklustre…
Reviewed on 2021-05-18T06:07:04
Appalling website and lacklustre employee service. Communication generic and use of computer bots only good for simple basic use.Anything out of the ordinary is too much for them to handle.
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Ludovica Adamo
Awful, mortifying experience with goodlord
Reviewed on 2021-05-12T11:26:51
My experience with Goolord referencing has been stressful and mortifying, to say the least.It is impossible to speak with a real person and the only way to contact them is through a bot on their website/online platform.
They've been causing problems with my income. On top of my research scholarship (which, by itself, is more than enough to meet the affordability criteria for the room I'm trying to rent), I have a job that pays hourly. Their system has no way of recognising or accommodating hourly-based jobs. My referee has provided all the info requested and explained that the number of hours I work can vary each semester (I am a Teaching Assistant at the University). They've been pestering my referee with multiple emails a day and asked me to upload a copy of my contract and all of my payslips since I started the job. They're showing no understanding of my situation whatsoever and their black and white system is impossible to deal with. The whole point of a third-party agency like Goodlord is to speed up the referencing process and they've been making my life impossible. If your letting agency uses Goodlord, please spare yourself unnecessary stress and don't put yourself through this.
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Rachy
Terrible
Reviewed on 2021-05-11T13:38:11
Terrible. I agree with the chap below, they want so much information, I'd raise my eyebrows if I wasasked to provide all of this info for wanting a mortgage let alone giving it to act as guarantor for my son for uni accommodation (my son who has thousands more in savings than me by the way and can well afford his own accommodation). They are also trying to pressurize me into giving them access to my online bank account - not gonna happen, outrageous of them to ask.
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Frustrated Company Director
AVOID. AVOID. AVOID!
Reviewed on 2021-05-11T13:05:16
If, like me, you are self employed and acting as a Guarantor for your son/daughter's Uni accommodation,my advice to you is to ask them to find a different landlord, or ask their landlord to use an alternative service to Goodlord. In terms of information requirements for proof of earnings you may as well give them the keys to your house and let them freely rummage around everything you own. They want everything! Not just bank statements, proof of ID and the odd utility bill. They want passports, driving licenses, business accounts, tax returns, proof of submission of tax returns (?) and after all that, they still want more! 'That's the wrong type of tax calculation, this isn't the proof we want' and on and on. You can't contact them unless you want to hold for 25 minutes, and then they don't understand and say they'll email you back. A truly appalling, lazy, poor, intrusive service. I have acted as a Guarantor many, many times and never had to go through such an over zealous, intrusive process. DO NOT GET INVOLVED!
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