Review (April 2024)

Personal finance resource designed to share articles and advice on saving, managing, and making money.

36.23M

Estimated Revenue

3.65M

Website Visitors

4/5

Trustpilot Score

What do we know about GOBankingRates?

Estimated Revenue (2020)

$36.23M

Total Employees

11

Founded

2004

Industry

Online Media

Location

El Segundo, United States

About

GOBankingRates: Personal finance resource designed to share articles and advice on saving, managing, and making money.

Social Links

Alexa Ranking: 22942

What is GOBankingRates's Revenue?

GOBankingRates's estimated revenue for 2023 is $36.23M.

What does GOBankingRates do?

GOBankingRates.com is here to improve the way people connect to the banks and financial institutions they use every day. We strive to make it easy to navigate through the world of finance — whether you're looking for the best rates or investment strategies, or simply to read up on current debt management information, we have solutions for you. Our mission, we go everywhere your money goes, means that we're here to do the work for you. You don't have to visit hundreds of sites to get the best advice and rates, we've got it all here. GoBankingRates.com also partners with banks and lenders offering the best mortgage, auto loan, cd, and/or deposit products - all on a local platform! We know most people search for banking products according to the town or city they live in. We've created a community of over 1500 local sites (ex, LosAngelesBankingRates.com) that targets these local searchers with banking-relevant information and resources! Our team consists of editors, design-experts, marketing professionals, and search-engine-optimization guru's that help connect the consumers to the banks and credit unions.

What are the monthly traffic metrics for Gobankingrates?

6/mo Traffic Growth

-43.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

0.9Mins

Bounce Rate

72%

How fast is Gobankingrates growing?

Gobankingrates has grown by -37.7% in the last 6 months according to SimilarWeb.

How do people interact with Gobankingrates?

Last month, Gobankingrates received 4M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Gobankingrates?

365.6k people (10%) visit Gobankingrates directly. 2.6M (70%) people search for them in Google. Whereas, 30.3k (1%) discover Gobankingrates through Facebook, Reddit, and YouTube. 13.3k (0%) visitors come from Gobankingrates's email newsletters. Finally, 3.6k (0.1%) people come from affiliates and or paid referrals.

Who uses Gobankingrates?

Gobankingrates's top market is the United States and they receive 2.8M (77.9%) people.
Then the 2nd is Canada with 101.9k (2.8%).
The 3rd is is United Kingdom with 76.4k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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