Review (August 2025)

Funko designs and sells unique pop culture collectibles, accessories, and toys.

671.66M

Estimated Revenue

3.08M

Website Visitors

2/5

Trustpilot Score

What do we know about Funko?

Estimated Revenue (2020)

$671.66M

Total Employees

650

Founded

1998

Industry

Consumer Goods

Location

Everett, United States

About

Funko: Your home for exclusive collectibles and Funko brand products. Be sure to visit our pop-up shop for all of Funko's exclusives.

Social Links

Alexa Ranking: 22781

What is Funko's Revenue?

Funko's estimated revenue for 2024 is $671.66M.

What does Funko do?

Funko is a pioneer in its industry and is the largest, fastest growing provider of consumer products to the pop culture enthusiast worldwide. Funko's exclusive and unique products, including Pop! Vinyl, the #1 collectible on the planet, are based on licensing arrangements with today's most successful and influential creators of pop culture. Founded in 1998, Funko has experienced particularly strong growth since its acquisition by the current CEO in 2005. With its deep library of licenses and its wide array of products at varying price points, Funko is able to target a broad consumer base, from children to adults, and penetrate an impressive range of retail channels worldwide; including mass, specialty, book, department store, online, convenience, hobby, and mall retailers, among others. No single customer accounts for more than 10% of annual sales. With its breadth of licenses, product platforms and points of sale, Funko maintains a large and diverse base of consumers that spans many different ages and demographics.

What are the monthly traffic metrics for Funko?

6/mo Traffic Growth

22.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

3.3Mins

Bounce Rate

42%

How fast is Funko growing?

Funko has grown by -12.5% in the last 6 months according to SimilarWeb.

How do people interact with Funko?

Last month, Funko received 3M visitors who spent an average of 3.3 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Funko?

1.5M people (48%) visit Funko directly. 1.3M (42%) people search for them in Google. Whereas, 206.2k (7%) discover Funko through Facebook, Reddit, and YouTube. 43.2k (1%) visitors come from Funko's email newsletters. Finally, 15.3k (0.5%) people come from affiliates and or paid referrals.

Who uses Funko?

Funko's top market is the United States and they receive 2.1M (69.1%) people.
Then the 2nd is Mexico with 119.4k (3.9%).
The 3rd is is Canada with 101.1k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Funko's ads on Google?

Google Ads

Funko.com - Official Funko Store is HERE

https://www.funko.com/

Clothing, Toys, Games & More. Funko Brings Together Your Favorite Fandoms. Level Up. with Geek Chic Tees & More. All Your Favorite Pop Culture Characters & Moments Come to Life. See Whats New! By Fans, For Fans. High Quality Collectibles. Passion Meets Quality.

Official Funko Store is HERE - Shop The Official Funko Store

https://www.funko.com/

See New Pop! Collections Featuring Your Favorite TV, Movie, Game, & Pop Culture Series. Where All Your Favorite Pop Culture Characters & Moments Come to Life. See What's New!

Shop The Official Funko Store - Collect Funko Pop & More

https://www.funko.com/

See New Pop! Collections Featuring Your Favorite TV, Movie, Game, & Pop Culture Series. Where All Your Favorite Pop Culture Characters & Moments Come to Life. See What's New!

Official Funko Store is HERE - Clothing, Toys, Games & More

https://www.funko.com/

Funko Brings Together Your Favorite Fandoms. Level Up with Geek Chic Tees & More. All Your Favorite Pop Culture Characters & Moments Come to Life. See Whats New! High Quality Collectibles. Funko Store Exclusives. Fan Apparel. Pop Culture Collectibles.

Disney Treasures - Funko Subscription Box Service - funko.com‎

https://disneytreasures.funko.com/

Become A Disney Treasures Pioneer & Receive Exclusive Founders Gifts! Pop Vinyl In Every Box · Easy To Sign Up · Official Disney Items

What do Funko's customers say about them?

Review Score

2/5

Total Reviews

36

Info

Funko
5 Star
15.0%
4 Star
0.0%
3 Star
0.0%
2 Star
15.0%
1 Star
70.0%
Read reviews that mention
Preston Wright

Popinthebox sucks

Reviewed on 2021-05-23T13:24:43

Order an item in November From popinthebox, it's may now. I sent multiple emails and went through thier contact support....NOTHING. Did not get ONE email back, no efforts whatsoever to refund me or get me my item. DONT NOT BUY FROM THIS WEBSITE.
read more
Russell

Zero customer service/support.

Reviewed on 2021-05-14T00:17:08

Zero customer service/support. Very p1ss poor
Angie

Really great place to get Pop stuff

Reviewed on 2021-05-09T16:21:31

Really great place to get Pop stuff. I had nothing but a good experience with them. The shipping was ultra fast,for one thing. Also, they are very vocal about when you order ships and when you will be getting things from them. I wish other shops were that good with customer service. Also, they packaged my order very well.
read more
Deborah Thornton

So don’t even try to order a item on…

Reviewed on 2021-04-09T16:16:37

So don’t even try to order a item on their site that dropped because having the pop in your cart doesnot mean anything. Literally was putting in my payment information and it tells me item is no longer in stock???!!! So what happened to the item I had in my cart and was paying for??? Disappeared???
read more
Katrina

Missing components but funko can’t be bothered

Reviewed on 2021-03-23T14:39:18

I bought a new funkoverse DC100 from authorised reseller just to find out after opening the box that manuals and character cards/scenarios aren’t in the box.All other content including sealed board was in perfect order. Contacted Funko to see if they can provide missing cards as I thought no point in returning the whole game. I was wrong, they’ll rather have game sent back to them than provide printout of scenarios and 4 cards. So many good game publishers offer missing components service but funko can’t be bothered even when buying from their resellers.
read more
Smitty

Hope you aren't in a hurry to get your items cause Funko support just don't care!

Reviewed on 2021-02-24T17:57:33

Bought keychain for my Son's Birthday, paid $7.00 shipping and cheap a$$ funko uses some cr@ppy mailservice that probably costs them less than a stamp as I could have walked to Funko 1000 miles away and picked my item up by now. Oh yeah they'll assist once it's been 30 days. Rediculous! Never again!
read more
NaderTheGuard

Amazing!

Reviewed on 2021-02-08T16:52:03

Good website all the products came in good quality! However once they gave me the wrong product butas soon as I contacted them about this issue they didn't hesitate to ship me a new and correct one and let me keep in incorrect one!
read more
Davina

Nightmare before christmas advent calendar

Reviewed on 2020-12-23T08:09:31

Bought two of these as my sons' are huge fans. Both are disappointed with the figures.The dog is repeated several times. Jack is repeated too including both of them glittery, nothing to do with the film. Surely they could have done the duck or more of the presents and children. Worse advent calendar by funko.
read more

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