Review (August 2025)
The brand founded by triple wimbledon champion fred perry in 1952 and adopted by generations of british subcultures ever since. the laurel wreath is always worn as a badge of honour.
166.37M
Estimated Revenue
730.85k
Website Visitors
2/5
Trustpilot Score
What do we know about Fred Perry?
Estimated Revenue (2020)
$166.37M
Total Employees
420
Founded
1952
Industry
Apparel Fashion
Location
Maidstone, United Kingdom
About
Fred Perry: The brand founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since. The Laurel Wreath is always worn as a badge of honour.
What is Fred Perry's Revenue?
Fred Perry's estimated revenue for 2024 is $166.37M.
What does Fred Perry do?
Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it's more than a shirt – it's a rite of passage, it's the uniform of the non-uniform. A true icon.
What are the monthly traffic metrics for Fredperry?
6/mo Traffic Growth
6.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
731k
Time on Site
2.3Mins
Pages per Visit
4.0
Bounce Rate
41%
How fast is Fredperry growing?
Fredperry has grown by -20.8% in the last 6 months according to SimilarWeb.
How do people interact with Fredperry?
Last month, Fredperry received 731k visitors who spent an average of 2.3 minutes on the website and visited 4.0 different pages per session. Overall, 41% of people bounce on the first visit.
How do people find Fredperry?
264k people (36%) visit Fredperry directly. 396.4k (54%) people search for them in Google. Whereas, 36.6k (5%) discover Fredperry through Facebook, Reddit, and YouTube. 7.8k (1%) visitors come from Fredperry's email newsletters. Finally, 757.3 (0.1%) people come from affiliates and or paid referrals.
Who uses Fredperry?
Fredperry's top market is the United Kingdom and they receive 166.9k (22.8%) people.Then the 2nd is Germany with 95.8k (13.1%).The 3rd is is United States with 65.8k (9.0%).
Traffic Growth (last 6 months)
What do Fredperry's customers say about them?
Review Score
2/5
Total Reviews
84
Info
Fred Perry5 Star
10.0%
4 Star
5.0%
3 Star
15.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Leigh F
The quality of a jumper Bella Freud to…
Reviewed on 2021-05-17T13:06:43
The quality of a jumper Bella Freud to Fred Perry was horrible shocking poor. 70 pounds for a jumper that I only used 3 time indoors and got holes on it already.The material is very poor. The jumper I bought from Primark are far more durable than some items from Fred Perry.
read more
Ken White
Ordered from them in Jan
Reviewed on 2021-04-08T20:52:25
Ordered from them in Jan
Website stated no Brexit charges for European customers
Waited till Aprilfor delivery and courier wanted 200 euro I refused to pay
Sent them two emails since and have been ignored
Would give them a wide birth absolutely no customer service
read more
Francois Cauliez
Terrible refund policy
Reviewed on 2021-04-02T15:12:28
Terrible refund policy
I placed 2 orders in the beginning of March 2021. One for t-shirts, one for shoes.I had to return the shoes because they didn't fit. I kept the t-shirts. Although the track & trace of me return confirmed that my parcel was returned at their warehouse on March 5th, I still haven't received any refund. Multiple mails asking an explanation didn't result in a satisfactory answer, they say there are some delays because of Covid, but it really is unacceptable not having received a refund after almost a month! I am a frequent online buyer, and I almost never send parcels back. But one thing's sure: won't be buying anything at fredperry.com in the near future.
read more
John Dallas
hmmm, its...
Reviewed on 2021-03-09T06:56:09
I ordered one from asos but never got it, a year or so later I then got one (gift)but I try to keep away fromm Fred Prerry, Stone Island ect because it is a football hooligan brand.
read more
ConnorL
Sizes way off but fairly easy refund
Reviewed on 2021-02-24T16:19:52
In terms of their service, no complaints, my sweatshirt was delivered well packaged and not a long waiting time.Unfortunately for my usual size L, it was enormous, so had to send back. Fairly hassle free refund using the CollectPlus scheme, just had to repackage the parcel and slap on the barcode that came with it and drop off at the nearest collection point, was able to track the parcel and received emails from both companies when my parcel was received and refund processed. Took a while for refund to get into my account however everything sorted within a week or so. Think I'll stick to buying in-store from now on
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martin mcfadden
Sale prices are great and delivery is spot on
Reviewed on 2021-02-22T00:03:54
Fred Perry get a lot of bad reviews for their quality versus price these days but I have found quite a lot of good items for the price when they have regular sales.Delivery is always spot on too.
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Anders Paludan Trolle
Poor
Reviewed on 2021-02-19T14:10:39
Poor, poor quality. Too much China. The quality does not match the high prices! Bad customerservice.
read more
Joshua
So so
Reviewed on 2021-02-17T22:08:04
So so. Sizes are a little off. Well, for me anyway. Maybe it was just bad luck but the shirt just aboutfits.
read more
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