Review (August 2025)
Welcome to the official fisher-price® site! shop our collection of baby gear and infant, toddler and preschool toys to find great gift ideas for any occasion.
1.89B
Estimated Revenue
1.21M
Website Visitors
3.6/5
Trustpilot Score
What do we know about Fisher-Price?
Estimated Revenue (2020)
$1.89B
Total Funding
$2.59M
Total Employees
750
Founded
1930
Industry
Consumer Goods
Last Funding Date
Venture (Round not Specified) Aug 2013
Location
East Aurora, United States
About
Fisher-Price: Welcome to the official Fisher-Price® site! Shop our collection of baby gear and infant, toddler and preschool toys to find great gift ideas for any occasion.
What is Fisher-Price's Revenue?
Fisher-Price's estimated revenue for 2024 is $1.89B.
What does Fisher-Price do?
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child's development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child's skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child's safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company's best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it's also a leading developer of character-based toys for children's programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
What are the monthly traffic metrics for Fisher-price?
6/mo Traffic Growth
138.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
1.3Mins
Pages per Visit
2.0
Bounce Rate
64%
How fast is Fisher-price growing?
Fisher-price has grown by -53.5% in the last 6 months according to SimilarWeb.
How do people interact with Fisher-price?
Last month, Fisher-price received 1M visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 64% of people bounce on the first visit.
How do people find Fisher-price?
189k people (16%) visit Fisher-price directly. 797.3k (66%) people search for them in Google. Whereas, 30.8k (3%) discover Fisher-price through Facebook, Reddit, and YouTube. 4k (0%) visitors come from Fisher-price's email newsletters. Finally, 141.9k (11.7%) people come from affiliates and or paid referrals.
Who uses Fisher-price?
Fisher-price's top market is the United States and they receive 580.3k (47.9%) people.Then the 2nd is United Kingdom with 76.1k (6.3%).The 3rd is is France with 66.6k (5.5%).
Traffic Growth (last 6 months)
What do Fisher-price's customers say about them?
Review Score
3.6/5
Total Reviews
11
Info
Fisher-Price5 Star
44.4%
4 Star
11.1%
3 Star
0.0%
2 Star
0.0%
1 Star
44.4%
Read reviews that mention
Shannon Kelly
I had an issue with my sons toy
Reviewed on 2021-03-24T13:48:46
I had an issue with my sons toy, it suddenly stopped working. I contacted Fisher-Price and received an immediate response.Not only did they offer a different toy because they were out of stock, but refunded me full price so I could replace my son’s favorite toy ❤️ Amazing company
read more
Jane Alvarado
Answered quickly AND addressed my…
Reviewed on 2020-09-09T12:37:06
Answered quickly AND addressed my concerns. Im VERY happy with their customer service.I contacted V-tech for an issuewith a toy bruising my LO. I did NOT have the same experience, at all. So I'm VERY VERY happy with the support I received from Fisher Price.
read more
Customer - Small Business
Dangerous Products & Rude Customer Services
Reviewed on 2020-06-22T17:13:31
If Vodfone held the record for the most appalling customer services, it was just broken hands down by Mattel /Fisher-price. Having bought a product from them it arrived in used, soiled condition, scratched, dirty & incomplete. When I tried to return the item it took 4 weeks to get a response from customer services & countless emails - all of which were cut & paste responses & read in simple terms not our problem nor our responsibility, if you don't like it return it, Now Bore off.
On raising a safety concern I received the same Attitude; that of a really sleazy used car salesman, which considering they sell toys for small children is surprising.
Fisher-Price & their sister companies owned by Mattel group is now downgraded to Sell if you hold shares & DO NOT BUY Category
read more
Adam Davies
Products poor quality.
Reviewed on 2019-12-02T22:04:51
Products poor quality.
Recently purchased a few Fisher Price products for granddaughter.
Found bothvery poor - they just don't work.
Both stuck in what I'm guessing is a demo mode (they work for a few seconds). Followed instructions from Fisher Price to take them out of demo mode - Neither worked - both still stuck.
Poor quality products and poor customer service.
read more
Ells
good products
Reviewed on 2018-07-18T09:58:12
good products, my little boy ha hours of fun with his toys!
Martin Heller
The worst customer service ever!
Reviewed on 2018-02-20T03:01:20
The worst customer service ever! I received zero satisfaction trying to get a small missing part for a Jeep electric car which I was assembling.The people I talked to seemed to think that I was concocting a hustle to get a free part from them, when in fact I was just trying to get the assembly done so my kid could drive it. Never again Fischer-Price!
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Lici
Disgusting
Reviewed on 2017-01-11T08:29:05
I bought a Fisher price product for my daughters birthday, only to find hole in the product to enable them to attach it ro the packaging.When I contacted Fisher price about this they said it was so it looked good on the shelf and we're very patronising in their email. I will NOT BE buying from them again. Horrible experience.
read more
JeanieJ
Great quality toys
Reviewed on 2016-06-13T10:21:50
Great toys for the little ones. High quality and fantastic educational products.
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