Review (August 2025)

The official international site of the ferrero group.

12.5B

Estimated Revenue

211.37k

Website Visitors

3.6/5

Trustpilot Score

What do we know about Ferrero?

Estimated Revenue (2020)

$12.5B

Total Employees

14000

Founded

1946

Industry

Consumer Goods

Location

Senningerberg, Luxembourg

About

Ferrero: The official international site of the Ferrero Group.

Social Links

Alexa Ranking: 205222

What is Ferrero's Revenue?

Ferrero's estimated revenue for 2024 is $12.5B.

What does Ferrero do?

Ferrero has come a long way from the small rooms of the first factory in downtown Alba, Italy – the place where everything started in 1946. With a truly progressive, increasingly global outlook and much-loved brands such as Nutella®, Tic Tac®, Ferrero Rocher®, and Surprise®, today Ferrero products are sold in more than 170 countries. They are part of the collective memory and traditions of consumers all around the world, where they are loved by generations, and internationally recognized as cultural icons. What is the secret to our global success? Nearly 40,000 people across 55 countries, all dedicated to delivering the care and quality needed to craft a business, careers and brands we are proud of. From the moment you join us, we make sure you get all the opportunities you need to learn, develop and grow. Whatever support you're looking for, you'll find it here: just as with our products, that we craft with imagination and precision, using only the finest and freshest ingredients, we care for the long term interests of our people with the same commitment, encouraging them to make the most of every opportunity. Every success we accomplish, we accomplish it together. Ferrero has social responsibility in its DNA. Our dedication to quality and excellence, our heritage and family values, our respect for the environment and the communities in which we work and product freshness and high quality: all of these contribute to Ferrero's success. Be part of the world of Ferrero you know and love: visit our website (www.ferrerocareers.com) to explore all the job opportunities that Ferrero can offer you. You have always loved it. Now be part of it!

What are the monthly traffic metrics for Ferrero?

6/mo Traffic Growth

-20.40%

All Time Traffic Growth

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Monthly Hits

211k

Time on Site

2.7Mins

Bounce Rate

45%

How fast is Ferrero growing?

Ferrero has grown by -22.0% in the last 6 months according to SimilarWeb.

How do people interact with Ferrero?

Last month, Ferrero received 211k visitors who spent an average of 2.7 minutes on the website and visited 2.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Ferrero?

59.2k people (28%) visit Ferrero directly. 36.9k (17%) people search for them in Google. Whereas, 10.4k (5%) discover Ferrero through Facebook, Reddit, and YouTube. 6.8k (3%) visitors come from Ferrero's email newsletters. Finally, 185.7 (0.1%) people come from affiliates and or paid referrals.

Who uses Ferrero?

Ferrero's top market is the Italy and they receive 139.5k (66.0%) people.
Then the 2nd is United States with 13.8k (6.5%).
The 3rd is is India with 13.6k (6.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Ferrero's customers say about them?

Review Score

3.6/5

Total Reviews

3

Info

Ferrero
5 Star
66.7%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
33.3%
Read reviews that mention
Ingrid Costantini

Its always GOOD TIME with ferrero ❤

Reviewed on 2021-03-04T15:14:07

Its always GOOD TIME with ferrero ❤
In the shadows

the Ferrero advent calendrer this year…

Reviewed on 2020-12-12T22:54:17

the Ferrero advent calendrer this year was terrible - tastes nothing like the regular chocolates
Belen Nicolette

I love their products

Reviewed on 2020-09-11T10:57:10

I love their products! Nutella, ferrero rocher, all amazing! Thank you for being part of mychildhood!
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