Review (August 2025)

Looking for a new voice in practical parenting advice & evidence-based insights from top parenting experts? fatherly has it: advice, gear reviews & life tips.

2.2M

Estimated Revenue

3.59M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Fatherly?

Estimated Revenue (2020)

$2.2M

Total Funding

$6M

Total Employees

35

Founded

2015

Industry

Online Media

Last Funding Date

Convertible Note Mar 2019

Location

New York, United States

About

Fatherly: Looking for a new voice in practical parenting advice & evidence-based insights from top parenting experts? Fatherly has it: advice, gear reviews & life tips.

Social Links

Alexa Ranking: 17483

What is Fatherly's Revenue?

Fatherly's estimated revenue for 2024 is $2.2M.

What does Fatherly do?

Fatherly is the leading digital media brand for dads. Our mission is to empower men to raise great kids and lead more fulfilling adult lives. From original video series and deep dive reports to podcasts and events, Fatherly offers original reporting, expert parenting advice, and hard-won insights into a challenging, but profoundly rewarding stage of life. Fatherly is backed by BDMI, UTA, SoftTech VC, Lerer Hippeau Ventures, The Knight Foundation and prominent angels such as Gary Vaynerchuk and the founders of Bleacher Report, among others.

What are the monthly traffic metrics for Fatherly?

6/mo Traffic Growth

-5.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

0.6Mins

Bounce Rate

79%

How fast is Fatherly growing?

Fatherly has grown by -13.5% in the last 6 months according to SimilarWeb.

How do people interact with Fatherly?

Last month, Fatherly received 4M visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Fatherly?

432.4k people (12%) visit Fatherly directly. 3M (83%) people search for them in Google. Whereas, 116.5k (3%) discover Fatherly through Facebook, Reddit, and YouTube. 28.8k (1%) visitors come from Fatherly's email newsletters. Finally, 693 (0.0%) people come from affiliates and or paid referrals.

Who uses Fatherly?

Fatherly's top market is the United States and they receive 2.2M (60.4%) people.
Then the 2nd is Canada with 206.3k (5.7%).
The 3rd is is United Kingdom with 197.6k (5.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fatherly's ads on Google?

Google Ads

Best Parental Control Device | Check out the Review‎

https://www.fatherly.com/gear/best-parental-control-hardware-gryphon-smart-wifi-mesh-system/

Free Parental Control App, Easy Setup, Super Fast Mesh WiFi, Extremely Secure. Security. Super Fast WiFi. User Friendly. Pause the Internet. Highlights: Content Filtering With Crowd Ranking, Viewing Browsing History, Setting Bedtimes/Homework Times, Pausi

Keyword: teen safe reviews

Best Parental Control Device | Check out the Review‎

https://www.fatherly.com/gear/best-parental-control-hardware-gryphon-smart-wifi-mesh-system/

Free Parental Control App, Easy Setup, Super Fast Mesh WiFi, Extremely Secure. User Friendly. Security. Super Fast WiFi. Pause the Internet.

Keyword: parental control software reviews

Best Parental Control Device | Check out the Review‎

https://www.fatherly.com/gear/best-parental-control-hardware-gryphon-smart-wifi-mesh-system/

Free Parental Control App, Easy Setup, Super Fast Mesh WiFi, Extremely Secure. User Friendly. Super Fast WiFi. Pause the Internet. Security.

Best Parental Control Device | Check out the Review‎

https://www.fatherly.com/gear/best-parental-control-hardware-gryphon-smart-wifi-mesh-system/

Free Parental Control App, Easy Setup, Super Fast Mesh WiFi, Extremely Secure. Super Fast WiFi. Pause the Internet. User Friendly. Security.

Keyword: parental control software for iphone

Like Dumb Jokes - 65 Funny Jokes for Kids

https://www.fatherly.com/play/57-funny-jokes-kids-adults-who-like-dumb-jokes/

An arsenal of knee-slappers to keep the kids giggling. What we’re saying is you need some guidance.

Keyword: clever short jokes

What do Fatherly's customers say about them?

Review Score

2.2/5

Total Reviews

8

Info

Fatherly
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
12.5%
1 Star
87.5%
Read reviews that mention
D Ignacio

D- journalism

Reviewed on 2020-11-05T18:25:45

Sex & relationships writers are whack. Same tired content, plagiarized, rehashed and resubmitted.
Drake

Not great information on this site

Reviewed on 2020-06-01T23:42:14

Not great information on this site. Agree with the other one star reviews
Concerned Man & Father

Very left leaning neo liberal website…

Reviewed on 2019-12-08T02:49:35

Very left leaning neo liberal website which not only fails to recognise but by and large actively worksagainst a respectful understanding of manhood and fatherhood which is leaving this world at a worrying rate. I believe in only one or two generations the global culture will be toxic and diseased beyond hope. May God help us all. Ameen
read more
jay

What a horrendous site that you can't even unsubscribe from

Reviewed on 2019-10-26T21:10:58

What a horrendous site. I subscribed thinking that the content could be beneficial being a new father.Instead it's a toxic click bait site that does more to harm a new father's journey into parenthood and marriage than it could ever possibly help. Seriously feels like the only advice they peddle is divorce. Like all the other reviews, even after unsubscribing over a dozen times, you'll still be subscribed to this absolute garbage. No value in their editorials, it's solely an ad revenue, click bait farm. Join at your own peril.
read more
NA

spam

Reviewed on 2019-10-21T21:17:15

Same experience as the other reviewers. I never signed up, and despite repeated attempts to unsubscribe,I keep receiving their garbage content on a daily basis.
read more
NA

spam

Reviewed on 2019-10-21T21:16:43

Same experience as the other reviewers. I never signed up, and despite repeated attempts to unsubscribe,I keep receiving their garbage content on a daily basis.
read more
Lola Fergata

Can't unsubscribe from their emails

Reviewed on 2019-08-29T00:48:23

Can't unsubscribe from their emails. Super frustrating. I don't have kids. I don't want your newsletter and I nevered signed up for it.The unsubscribe has shown an error message for a year.
read more
Johana Schwartz

I have grave concerns that this family…

Reviewed on 2019-05-01T00:50:27

I have grave concerns that this family friendly parenting blog won't do the responsible thing and unsubscribe me from mailing lists.I am single and have no kids , and I have no business with kids -literally and figuratively. it's disturbing and contrary to their family values that Fatherly's website won't process the form to unsubscribe, and they have been dodging my evolving spam filters daily for the past 9 months. out of curiosity I checked the content of their published articles, and they are full of fluff .
read more

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