Discoverhongkong: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Hong kong's official tourism guide recommendations on the best experiences in hong kong, events, shopping and dining, vacation holiday packages, maps, guided tours and travel planning itineraries to experience hong kong's unique international living culture. visit hong kong, asia's top travel destination.

58M

Estimated Revenue

376.28k

Website Visitors

4/5

Trustpilot Score

What do we know about Hong Kong Tourism Board?

Estimated Revenue (2020)

$58M

Total Employees

400 Founded

2001

Industry

Leisure Travel Tourism

About

Hong Kong Tourism Board:

Social Links

Alexa Ranking: 89361

What is Hong Kong Tourism Board's Revenue?

Hong Kong Tourism Board's estimated revenue for 2024 is $58M.

What does Hong Kong Tourism Board do?

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. The HKTB is headquartered in Hong Kong. Currently it has a worldwide network of 15 offices and has representatives in six different markets. The six objectives of the HKTB, as defined under the HKTB Ordinance, are to: 1) Endeavour to increase the contribution of tourism to Hong Kong; 2) Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination; 3) Promote the improvement of facilities for visitors; 4) Support the Government in promoting to the community the importance of tourism; 5) Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and 6) Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters. In 2008 the HKTB established Meetings & Exhibitions Hong Kong (MEHK) to continue strengthening Hong Kong's position as the premier destination for Meetings, Incentives, Conventions and Exhibitions (MICE) in Asia Pacific. For MICE organisers, that means providing a host of service designed to make organising spectacular meetings or incentive travel programmes, a convention or an exhibition even simpler, smoother and more satisfying.

What are the monthly traffic metrics for Discoverhongkong?

6/mo Traffic Growth

-6.20%

All Time Traffic Growth

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Monthly Hits

376k

Time on Site

1.2Mins

Bounce Rate

71%

How fast is Discoverhongkong growing?

Discoverhongkong has grown by 23.1% in the last 6 months according to SimilarWeb.

How do people interact with Discoverhongkong?

Last month, Discoverhongkong received 376k visitors who spent an average of 1.2 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Discoverhongkong?

84.3k people (22%) visit Discoverhongkong directly. 236.1k (63%) people search for them in Google. Whereas, 5.8k (2%) discover Discoverhongkong through Facebook, Reddit, and YouTube. 604.9 (0%) visitors come from Discoverhongkong's email newsletters. Finally, 19.7k (5.2%) people come from affiliates and or paid referrals.

Who uses Discoverhongkong?

Discoverhongkong's top market is the Hong Kong and they receive 285.5k (75.9%) people.
Then the 2nd is United States with 13k (3.5%).
The 3rd is is Japan with 9.3k (2.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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