Review (May 2024)

Darn tough socks are guaranteed for life and made in the usa. the best merino wool socks for hiking, running, casual wear, and more. the best-fitting, most durable socks you'll own, or we'll replace them.

24.2M

Estimated Revenue

378.76k

Website Visitors

4/5

Trustpilot Score

What do we know about Darn Tough Vermont®?

Estimated Revenue (2020)

$24.2M

Total Employees

130

Founded

1978

Industry

Apparel Fashion

Location

Northfield, United States

About

Darn Tough Vermont®: Darn Tough socks are guaranteed for life and made in the USA. The best socks for hiking, running, casual wear, and more, our merino wool socks are the best-fitting, most durable socks you'll own, or we'll replace them.

Social Links

Alexa Ranking: 36215

What is Darn Tough Vermont®'s Revenue?

Darn Tough Vermont®'s estimated revenue for 2023 is $24.2M.

What does Darn Tough Vermont® do?

The Cabot family has been in the hosiery business for 3 generations. Marc Cabot started Cabot Hosiery Mills in 1978 and for more than 40 years we have been making socks here, in the Green Mountains of Northfield, Vermont. We are interested in one thing, producing the best possible socks the world has to offer. We are so confident in who we are and what we do that we back up our socks with an unconditional lifetime guarantee.

What are the monthly traffic metrics for Darntough?

6/mo Traffic Growth

-19.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

379k

Time on Site

3.5Mins

Bounce Rate

39%

How fast is Darntough growing?

Darntough has grown by -7.2% in the last 6 months according to SimilarWeb.

How do people interact with Darntough?

Last month, Darntough received 379k visitors who spent an average of 3.5 minutes on the website and visited 5.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Darntough?

130.7k people (35%) visit Darntough directly. 201.6k (53%) people search for them in Google. Whereas, 24.3k (6%) discover Darntough through Facebook, Reddit, and YouTube. 5.8k (2%) visitors come from Darntough's email newsletters. Finally, 5.8k (1.5%) people come from affiliates and or paid referrals.

Who uses Darntough?

Darntough's top market is the United States and they receive 323.1k (85.3%) people.
Then the 2nd is Canada with 14.4k (3.8%).
The 3rd is is Germany with 5.5k (1.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Darntough's ads on Google?

Google Ads

Darn Tough Hiking Socks | Made In Vermont, USA‎

https://darntough.com/

Thru-Hikers logging hundreds of miles have long coveted our hiking socks. They deliver the ultimate in comfort, durability and fit when failure is not an option. Best Fitting. Most Comfortable. Guaranteed for Life. Most Durable. Styles: Micro Crew, No Sho

darntough.com - Darn Tough Hiking Socks - Made In Vermont, USA‎

https://darntough.com/

Unconditionally Guaranteed For Life. If You're Out There, We're With You.

Darn Tough® Official Site - Darn Tough Vermont

https://darntough.com/

Our Socks Feature Uncompromised Comfort, Durability, & Fit. Shop Darn Tough Socks Today. Shop our Merino Wool Socks Still Made in Vermont with a Lifetime Guarantee. Guaranteed for Life. Ultimate Comfort. Made in Vermont USA. Styles: Hike/Trek, Athletic.

darntough.com - Darn Tough Socks Official Site - Made In Vermont USA‎

https://darntough.com/

Unconditionally Guaranteed for Life. Legendary Comfort, Durability and Fit. Find A Store · Made In USA Categories: Men, Women, Juniors

Darn Tough Socks Official Site | Made In Vermont USA‎

https://darntough.com/

Unconditionally Guaranteed for Life. Legendary Comfort, Durability and Fit. Most Comfortable.

What do Darntough's customers say about them?

Review Score

4/5

Total Reviews

3

Info

Darn Tough Vermont
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
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1 Star
0.0%
Read reviews that mention
Basma

The best socks I have ever had

Reviewed on 2021-04-05T09:06:52

The best socks I have ever had! Ordered for my family and definitely will reorder in about one year's time as soon as I get some other socks worn out.100+ washes and the socks still feel great due to their thicknes and weaving quality. Keep up the good work
read more
J Baker

Great Socks Would Recommend

Reviewed on 2020-05-27T01:06:22

Socks are great quality, I can wear them all day and wool wicks away sweat. No wear seams and they come in a variety of thicknesses with different levels of extra padding.I have bad circulation in my feet so they get cold easily and when my feet get hot they sweat excessively. Darn Toughs are the only socks I've found that work. I don't want to sound like a shill for this review; no company is perfect but the only knock on the socks would be pricing but you pay extra for a lifetime guarantee and Made in the USA. I only buy during sales which happen several times a year on Darn Tough and other online sites, and I've replaced all my socks with Darn Toughs. There are better socks available somewhere I'm sure, but at this price, made in the USA, and lifetime guarantee? I doubt it. I mean they're socks not miracles but I would buy a pair and try it, seriously I only wear Darn Toughs now.
read more
Daniel

Will be a customer for life!

Reviewed on 2019-07-14T18:58:42

I love these guys. I initially bought several socks from them and after about a month,realized that they didn't live up to expectations and I didn't really like them. I contacted them as they have a very generous support policy and they agreed to refund my order. They asked a few questions about what I didn't like, but it was obvious for how they talked that it was because they wanted to make a better product, not because they wanted to weasel their way out of supporting it. Well, from that conversation, they recommended a few different pairs which they sent me for free. Those ended up being amazing and I ordered a ton more. I love these guys and between their socks and their customer service, they have a customer for life!
read more

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