Review (August 2025)

Much more than an online yarn store. unique, quality yarn, craft supplies, and fashion goods. ethically sourced and made. buy online. reviewed by thousands.

7.1M

Estimated Revenue

243.03k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Darn Good Yarn?

Estimated Revenue (2020)

$7.1M

Total Employees

7

Founded

2008

Industry

Arts And Crafts

About

Darn Good Yarn: Much more than an Online Yarn Store. Unique, quality yarn, craft supplies, and fashion goods. Ethically sourced and made. Buy online. Reviewed by thousands.

Social Links

Alexa Ranking: 421291

What is Darn Good Yarn's Revenue?

Darn Good Yarn's estimated revenue for 2024 is $7.1M.

What does Darn Good Yarn do?

Darn Good Yarn was started by Nicole Snow, a US Air Force Veteran. After leaving the Air Force, she decided that she wanted to "unwind"​ with yarn. In early 2008, Nicole Snow decided to take two of her passions in life—art and helping others—and combine them. The result was "Darn Good Yarn". The mission was simple: provide phenomenal quality fibers to enthusiasts, while helping the women of Nepal and India become autonomous and self-reliant. The problem was, as Nicole describes, that many of these women were caught in a cycle where, because of their gender, they had no opportunities available to them. They had to resort to begging on the side of the street in order to scrounge together money for their family. At the same time, they would keep their children home from school to work... not because they wanted to... but because there was no other option if they wanted to have enough to eat that day. The women who work for us are hand-selected for their skill and given a wage that not only allows them to survive, but thrive. This affects the rest of their family as well. Their children can stay in school and get an education. That is only half of Darn Good Yarn: The other half is phenomenal products. All of our yarns are handmade in small batches and undergo extensive quality control. This also means that all of our yarns are, essentially, mirrors of the amazing women who create them. When you invest in Darn Good Yarn for your projects, you are not only using yarn that is helping a family eat, have proper medical care, and send their children to school, you are also making a final piece that is crafted with one-of-a-kind yarn you can feel great about.

What are the monthly traffic metrics for Darngoodyarn?

6/mo Traffic Growth

0.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

243k

Time on Site

2.2Mins

Bounce Rate

50%

How fast is Darngoodyarn growing?

Darngoodyarn has grown by -12.7% in the last 6 months according to SimilarWeb.

How do people interact with Darngoodyarn?

Last month, Darngoodyarn received 243k visitors who spent an average of 2.2 minutes on the website and visited 4.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Darngoodyarn?

78.1k people (32%) visit Darngoodyarn directly. 100.2k (41%) people search for them in Google. Whereas, 52.1k (21%) discover Darngoodyarn through Facebook, Reddit, and YouTube. 4.9k (2%) visitors come from Darngoodyarn's email newsletters. Finally, 1.1k (0.5%) people come from affiliates and or paid referrals.

Who uses Darngoodyarn?

Darngoodyarn's top market is the United States and they receive 194.6k (80.1%) people.
Then the 2nd is Canada with 15k (6.2%).
The 3rd is is United Kingdom with 6.1k (2.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Darngoodyarn's ads on Google?

Google Ads

Darn Good Yarn® | Online Store - Buy Unique Yarn Online

https://www.darngoodyarn.com/

Shop Darn Good Yarn's Ethically Sourced Gifts! Yarn Bowls, Sari Silk Skirts & More. Shop Darn Good Yarn's Ethically Sourced Yarn Bowls, Sari Silk Skirts & More! Empowering Women Globally. Club Box Subscriptions. 50k + Happy Customers. Types: Clothing, Accessories.

Yarn of the Month Club | Darn Good Yarn® | darngoodyarn.com‎

https://www.darngoodyarn.com/products/darn-good-yarn-club-monthly-subscription

Darn Good Yarn's Yarn of the Month Club Starts at Just $10 a Month! Learn More.

Buy Wholesale - Darn Good Yarn - Ethically Sourced Yarns & Silk‎

https://www.darngoodyarn.com/pages/wholesale-yarn

Save Up to 65% With No Minimums! Learn About Our Darn Good Wholesale Program. Create More Happiness · Yarn Bowls From $18.99 · Ethical Yarn · Empowering Women Globally

Wooden Yarn Bowls - Buy Today - Lowest Price for Handmade‎

https://www.darngoodyarn.com/products/handmade-wooden-yarn-bowl-seconds

Had Your Eye on A Handmade Wooden Yarn Bowl, Now is the time to get one amazing!

Handmade Wooden Yarn Bowls | 50% Off End Of Year Clearance‎

https://www.darngoodyarn.com/products/handmade-wooden-yarn-bowl

Enjoy a 50% off with our end of the year clearance at Darn Good Yarn. Beautiful and handmade yarn bowls. Free Returns. Order Today. Club Box Subscriptions. Solid Hand Carved. Ethical Yarn. Original Wooden Yarn Bowl - $34.50 - Over 1200 Reviews · More Hand

What do Darngoodyarn's customers say about them?

Review Score

2.9/5

Total Reviews

12

Info

Darn Good Yarn

[email protected]

1-518-831-1703

Halfmoon

5 Star
16.7%
4 Star
16.7%
3 Star
8.3%
2 Star
33.3%
1 Star
25.0%
Read reviews that mention
Megan Shep

Expensive and disappointing service

Reviewed on 2021-04-21T17:05:51

After a long conversation I thought I'd give the shirts a try, but with the dollar conversion they became very expensive.When they arrived they were far too big and when I wrote to them to ask about exchange was advised as they were so cheap no exchange possible, maybe I could gift them. I ordered size 14 and received size 22. I can't afford to give away $200 worth of clothing so incredibly disappointed. The skirts look nice, just far too big. Will not buy again.
read more
B. G.

I ordered the 3 ply hemp yarn

Reviewed on 2021-01-27T01:32:57

I ordered the 3 ply hemp yarn. It was moldy and smelled moldy. I tried everything to get rid of the mold but it was so embedded.I wrote to the company and got some story about how the monsoons affect the yarn and they have a process for getting rid of the musty smell. The yarn was dark with mold and I was coughing trying to work with it. I ended up throwing it away. It's not ok to sell moldy products no matter what the story of the company. 38 dollars for two things of yarn that are now trash. Honestly from reading other reviews online I am not the first customer to get scammed by an inferior or damaged product from them. They are selling a story not actually selling quality products. There are reputable companies selling fair trade products that are not moldy and certified fair trade, support those businesses instead.
read more
Tracy

Very disappointing

Reviewed on 2021-01-23T19:28:17

Very disappointing. I ordered the 3+2 ankle length skirts. None of them were the bright colors depicted on the website.The workmanship was very poor. The colors were disappointing. I received really 3 pastels, which I do not wear. The one skirt that I like is completely see through and had runs in the fabric. I will not order ever again.
read more
RM

I've been a subscriber for over a year

Reviewed on 2020-11-27T14:58:43

I've been a subscriber for over a year. I love their yarns and skirts and I've been happy to support their mission.However.... In January a 5 pack of skirts didn't arrive. I had to escalate it to PayPal to get a replacement because they kept fobbing me off They have banned me from their Facebook groups for discussing that their black Friday "sale" wasn't really a sale, because they had increased prices the day before. More people had realised of this, but they don't like any negative feedback. I know somebody who has also gone through something similar and she had been ghosted by the company. They can't tell me which rules I have broken to be banned and they can't reinstate me either. My subscription is useless if I can't access the Facebook group, to be honest. Very disappointing considering they are supposed to "start at love". It looks like they have more than enough customers and can afford to lose a few. I'm cancelling my subscription with all the sadness of my heart, but I don't like being used.
read more
Mrs E Wallis-Francis

Mixed experience

Reviewed on 2020-11-16T14:50:56

Bought a pack of 3 skirts - quality good but 2 of them are in hideous colours. Then I decided to try their recycled yarn - big mistake!Yarn okay but such a tiny amount all I can make from it is a headband and the knitting needles that came as my 'mystery gift' are rubbish - they're supposed to be purple but within knitting under 100 stitches, the paint has worn off leaving plain wood.
read more
Stella A. N.

Darn good

Reviewed on 2020-11-13T15:42:31

Darn good! I am so over the moon excited for my new skirts! Three full length double layered saris for 600 is an amazing price!I love the no waste concept of this business and the surprise of not knowing exactly how your skirts will look. I can not wait to buy more skirts in the future.
read more
Mrs. P Salem

Lovely skirts! Very happy

Reviewed on 2020-11-10T18:06:43

Excellent customer service, quick efficient delivery and quality skirts. I ordered the ‘5 for 3’ offer and I’m very happy with length,size, quality and colour (just asked for a variety). Because they are reversible they are very versatile. Highly recommended
read more
Kate

Wobbly start, happily resolved

Reviewed on 2020-10-04T17:39:50

I ordered the three skirt bundle, two maxi, one mini and requested my colour preferences.The skirts took some time to arrive and I was pleased with the maxis, beautiful fabrics but the mini was disappointing. I noticed a really unpleasant odour from them when I took them out of the packaging to try them on and wanted to wash my hands after handling them. I decided to wash them all and when wet and hung on the line to dry, I could see the mini was full of snags. I emailed them to complain and was impressed with their response, keep the damaged one and they’d send a fee replacement. I was asked to choose length and colour. The replacement arrived and is really lovely. I love wearing the skirts and feel they’re unique so although the first bundle was smelly and damaged, I can’t fault the customer service! All’s well that ends well.
read more

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