Review (August 2025)

Every day at d'addario, we are committed to sustainably providing musicians with the most innovative musical accessories in the world. learn more about our mission.

200M

Estimated Revenue

385.4k

Website Visitors

3.3/5

Trustpilot Score

What do we know about D'Addario & Company, Inc.?

Estimated Revenue (2020)

$200M

Total Employees

380

Founded

1974

Industry

Music

Location

Farmingdale, United States

About

D'Addario & Company, Inc.: Every day at D'Addario, we are committed to sustainably providing musicians with the most innovative musical accessories in the world. Learn more about our mission.

Social Links

Alexa Ranking: 390462

What is D'Addario & Company, Inc.'s Revenue?

D'Addario & Company, Inc.'s estimated revenue for 2024 is $200M.

What does D'Addario & Company, Inc. do?

Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D'Addario & Co. proudly continues to do so. Today, we are globally recognized as the world's premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D'Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.

What are the monthly traffic metrics for Daddario?

6/mo Traffic Growth

23.50%

All Time Traffic Growth

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Monthly Hits

385k

Time on Site

2.9Mins

Bounce Rate

41%

How fast is Daddario growing?

Daddario has grown by -3.1% in the last 6 months according to SimilarWeb.

How do people interact with Daddario?

Last month, Daddario received 385k visitors who spent an average of 2.9 minutes on the website and visited 5.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Daddario?

128k people (33%) visit Daddario directly. 220.3k (57%) people search for them in Google. Whereas, 14.7k (4%) discover Daddario through Facebook, Reddit, and YouTube. 3.4k (1%) visitors come from Daddario's email newsletters. Finally, 12.9k (3.3%) people come from affiliates and or paid referrals.

Who uses Daddario?

Daddario's top market is the United States and they receive 175.1k (45.4%) people.
Then the 2nd is Canada with 27.8k (7.2%).
The 3rd is is United Kingdom with 20.8k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Daddario's ads on Google?

Google Ads

DAddario.com | D’Addario Strings | Guitar, Bass, Ukulele & More‎

http://www.daddario.com/daddariohome.page

Premium Strings for All Instruments & Players, from Beginner to Pro. Find A Store. Get Email Updates. Categories: Electric Strings, Acoustic Strings, Bass Strings, Classical Strings, Single Strings.

Evans™ Drumheads | Official Site | D'Addario

https://www.daddario.com/products/percussion/evans-drumheads/

Explore our line of guitar, bass, percussion, woodwinds, and orchestral accessories. Keep pushing your music into exciting, unexpected, and extraordinary places.

DAddario.com | D'Addario | Acoustic Guitar Strings‬‎

http://www.daddario.com/DADProductsAcoustic.Page?ActiveID=1904&sid=0c62bb22-ebee-4cc2-9938-7574e6e55926

Nickel Bronze, Phosphor Bronze, 80/20 Bronze, EXP Coated & more! Types: Round Wound String, Semi-Flat Wound String.

Best Acoustic Guitar Strings - Save Money With Bulk Packs

https://www.daddario.com/acoustic-strings/

D’Addario acoustic guitar strings deliver the most trusted tones on the musical spectrum. Available in a variety of gauges in both 80/20 and Phosphor Bronze. Ships to US & Canada. Explore all our products. Order now for delivery. Join our rewards program.

Acoustic Guitar Strings - The Most-Trusted Strings

https://www.daddario.com/acoustic-strings/

D’Addario acoustic guitar strings deliver the most trusted tones on the musical spectrum. Available in a variety of gauges in both 80/20 and Phosphor Bronze. Explore all our products. Ships to US & Canada. Join our rewards program. Order now for delivery.

What do Daddario's customers say about them?

Review Score

3.3/5

Total Reviews

4

Info

D'Addario
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
25.0%
1 Star
25.0%
Read reviews that mention
cat_die

Rust on my strings after only a month

Reviewed on 2020-11-07T18:09:18

Bought the latest tech strings for a g45 Gibson acoustic guitar for £17 and got it from dowsons Belfast and after only a MONTH have already RUST on the lower E and B strings!Very poor quality strings and the store did not do anything for me!!!
read more
Jack

Good

Reviewed on 2020-08-18T19:08:12

I've always found customer service to be excellent when I've had any problems
Kenny Freed

Poor quality XT strings.

Reviewed on 2020-04-26T17:17:42

I thought I would try a set of XT Phosphor Bronze 12/53 on my Taylor acoustic instead of the usual Elixirs.Rubbish quality as the ball end unravelled on both unwound stings when tuning up. Maybe just unlucky by I’ll stick with Elixir or EXPs.
read more
Pat B

Superb client service

Reviewed on 2020-02-23T11:46:44

I had a minor issue with a cable and contacted D’Addario. Absolutely first class client service and rapid in response.Ended up in mail conversation with the team in NYC ! Really know their stuff and really friendly and articulate as a bonus. Guitar cables excellent quality.
read more

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