Review (August 2025)

4B

Estimated Revenue

1.09M

Website Visitors

4/5

Trustpilot Score

What do we know about CrossFit, LLC?

Estimated Revenue (2020)

$4B

Total Employees

1600

Founded

1974

Industry

Health Wellness And Fitness

Location

Boulder, United States

About

CrossFit, LLC: The CrossFit Open unites hundreds of thousands of athletes around the world to compete in the world's largest participatory sporting event in history. The 2021 season kicks off March 11 with the three-week Open. Registration opens Jan. 7.

Social Links

Alexa Ranking: 44755

What is CrossFit, LLC's Revenue?

CrossFit, LLC's estimated revenue for 2024 is $4B.

What does CrossFit, LLC do?

CrossFit is the world's leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world's leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit's transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit's education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun that accompanies a shared workout yields an intensity that cannot be matched by other means. Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.

What are the monthly traffic metrics for Crossfit?

6/mo Traffic Growth

-67.90%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

2.0Mins

Bounce Rate

61%

How fast is Crossfit growing?

Crossfit has grown by -41.2% in the last 6 months according to SimilarWeb.

How do people interact with Crossfit?

Last month, Crossfit received 1M visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Crossfit?

414.6k people (38%) visit Crossfit directly. 612.5k (56%) people search for them in Google. Whereas, 36.2k (3%) discover Crossfit through Facebook, Reddit, and YouTube. 4.4k (0%) visitors come from Crossfit's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Crossfit?

Crossfit's top market is the United States and they receive 412.6k (37.9%) people.
Then the 2nd is Brazil with 101.9k (9.4%).
The 3rd is is Canada with 67.3k (6.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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